Revenue Marketers have revenue or revenue related accountability through the kinds of campaigns, communications and digital interactions they set up.
They are responsible for the top of the sales funnel and interacting with and nurturing leads until they are sales ready and then helping to accelerate opportunity velocity.
RMs use some type of marketing automation platform integrated with CRM to power their Revenue Marketing Practice and to get repeatable and predictable revenue results.
- Revenue focused metrics
- People, skills and compensation
- Organisational structure
- Sales & marketing alignment
- Content and creative
- Demand generation strategies and tactics