Left vs. Right Brain Left Brain (Anti-Clockwise) Right Brain (Clockwise) uses logic uses feeling detail oriented “big picture” oriented facts rule imagination rules words and language symbols and images present and past present and future maths and science philosophy & religion can comprehend can “get it” (i.e. meaning) knowing believes acknowledges appreciates order/pattern perception spatial perception knows object name knows object function reality based fantasy based forms strategies presents possibilities practical impetuous safe risk taking
Reporting & Dashboards Understand What Campaigns Drive Revenue
8 Key Takeaways 1. Buyers are now in control 2. Digital fingerprints are being created across email, web, search and social media 3. Marketing must align with Sales objective: Revenue! 4. Connect your Marketing Database with your Sales/CRM database for Revenue and ROI tracking 5. Set up a scoring model to track engagement levels to ensure you are following up with those most likely to transact with you 6. Set up automated campaigns that trigged on specific types of behaviour via email, web, search and social media 7. Report on campaign effectiveness by channel, by frequency, by ROI 8. Test & Optimise!