Marketo APAC User Group - 10 February 2012


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  • - Each Client to introduce themselves, their company, their role and how long they have been using Marketo for.
  • Large growth target in FY 2013. New 165 sq metre office in Sydney’s central business district to help accommodate new expansion plans. We have hired a host of new talent. Still looking to hire an 2 more immediate roles. New clients joining every month. This month Toyota joins the Datarati family. All clients to now log support via Email: so as we have the service cloud set up to facilitate these tickets. Clients can use our office hotdesks – come in and use our infrastructure and get access to our Customer Success team to help build and launch new campaigns. Totally free service. Full suite of paid campaign support services to assist with campaign targeting, execution, optimisation and reporting & analytics. Datarati’s new formula for tracking and measuring lead nurturing campaign success in driving REVENUE.
  • Datarati is focused 100% in helping our clients use Marketing Automation to drive Revenue Performance. Revenue metrics vs. vanity campaign metrics.
  • - CEO’s still looking for top line revenue growth, doing more with less in a tough economy.
  • - Sales directors are forced to drive more sales opportunities in an effort to hit that revenue growth target.
  • - Marketing Directors need to fill the top end of the revenue cycle in an effort to drive more qualified sales opportunities.
  • Revenue Performance Managements starts with an analysis of your Revenue Cycle. Use this calculator to provide benchmarks before you get started.
  • - Build a revenue cycle model that reflects your new revenue stages so you can measure month by month success.
  • - If you need help defining the revenue cycle stages or metrics associated with it, Datarati can provide consulting services to assist you build and report on these revenue cycle stages.
  • - Datarati has formulated a new way to set up, measure and optimise lead nurturing campaigns using programs in Marketo and Campaigns in
  • - What’s in the new Marketo release?
  • - Here are some of the latest hot topics in the industry that we suggest you look into to help you drive more value out of your marketing automation solution.
  • - There are a host of FREE resources available to you to help drive more value.
  • - Marketo’s Award Winning Blog.
  • - Marketo’s Award Online Community.
  • - Quarterly User Groups designed to share learnings, insights and best practices with other users throughout the region.
  • - Questions & Answers?
  • Thank You for Attending. Next User Group will be..
  • - Here are some of the latest hot topics in the industry that we suggest you look into to help you drive more value out of your marketing automation solution.
  • Marketo APAC User Group - 10 February 2012

    1. 1. Welcome! APAC - 10 th February 2012
    2. 2. Agenda <ul><li>Introductions </li></ul><ul><li>Datarati Update </li></ul><ul><li>Lead Nurturing using Programs </li></ul><ul><li>Product Update </li></ul><ul><li>Tips & Tricks </li></ul><ul><li>Available Resources </li></ul><ul><li>Questions & Answers </li></ul><ul><li>Next User Group </li></ul>
    3. 3. Introductions
    4. 4. Datarati Update
    5. 5. Datarati Update <ul><li>New Growth </li></ul><ul><li>New Office </li></ul><ul><li>New Staff </li></ul><ul><li>New Clients </li></ul><ul><li>New Support Process </li></ul><ul><li>New Offerings (Hotdesks) & Campaign Support </li></ul><ul><li>New Product Update </li></ul><ul><li>New Process for measuring ROI </li></ul>
    6. 6. The Rise of the Revenue Marketer Where are we going?
    7. 7. Chief Executive Officer How do we grow top line REVENUE by 20%?
    8. 8. Sales Director How do I get 20% more sales opportunities?
    9. 9. Marketing Director How do I generate 20% more Marketing Qualified Leads (MQL’s)?
    10. 10. ROI Calculator How do I generate 20% more Marketing Qualified Leads (MQL’s)?
    11. 11. Revenue Performance Management
    12. 12. How can we help? Consulting
    13. 13. Lead Nurturing with Programs
    14. 14. Marketo Product Update
    15. 15. Tips & Tricks
    16. 16. Hot Topics <ul><li>Clicktest </li></ul><ul><li>Clicktale </li></ul><ul><li>Geckoboard </li></ul><ul><li>3,6,12 month video lead nurturing package </li></ul><ul><li>Marketo ROI Calculator (Benchmark) </li></ul><ul><li>ADMA B2B Seminar (Mac Telecom, Ansell) Feb </li></ul><ul><li>Adtech (Google) March </li></ul><ul><li>Marketo User Summit (May) Discount </li></ul>
    17. 17. Resources
    18. 18. Blog (
    19. 19. (
    20. 20. Network at User Groups
    21. 21. Questions?
    22. 22. Next User Group
    23. 23. Contact Will Scully-Power Managing Director Datarati [email_address] (+612) 9045 0946