Measure Campaign Attribution First-touch allocation, multi-touchallocation, investment, volume, etc.
Identify Trends over time Key topic areas: • Balance • Flow • Conversion • Velocity Trends over time Filter/Drill into data, e.g. by Program Type, Business Unit, Geography, etc. SLA violationsSource: Marketo
Summary1. Recognise this change is here to stay2. Focus on quality vs. quantity3. Focus on REVENUE as your key metric4. Integrate your marketing & sales data5. Web Analytics + Marketing Automation + CRM6. Define the combined REVENUE target7. Build a combined marketing/sales process8. Analyse touch points, influences, attributions, trends9. Talk Revenue & Profit not Clicks, Impressions10. Plan, Plan, Plan + always use the 75/20/5 Rule
Thank You! Will Scully-Power Managing Director Datarati email@example.com 0400 828 866Twitter: @willscullypower Come visit Datarati @ Stand #6