Using explicit & implicit data to drive customer loyalty

Explicit Data

CRM Databases

Sales Data

Service Data

Support Data

Web Form Data

Data Silos

Implicit Data

Marketing Databases

Keyword Data

Display Data

Web Analytic Data

Landing Page Data

Email Data

Blog Data

Ideas Data

Data http://www.youtube.com/watch?v=UN6SJv49v1I Social Data

http://www.youtube.com/watch?v=kn8bIogXLVA Social Data

Why integrate explicit & implicit data?

360 degree view

Response Behaviour

Variables

Customer Lifecycle

How does combining this data drive customer loyalty?

Score Behaviour

Nurture Relationships

Automate Communications

How does combining this data drive efficiencies?

Sales Insight + Marketing Insight

Closed-Loop R.O.I.

How loyal… are your customers?

Thank You!

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