Loyalty Marketing Day 2009 - Using Explicit & Implicit Data to Drive Customer Loyalty

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    Loyalty Marketing Day 2009 - Using Explicit & Implicit Data to Drive Customer Loyalty - Presentation Transcript

    1. Using explicit & implicit data to drive customer loyalty
    2.  
    3. Explicit Data
    4. CRM Databases
    5. Sales Data
    6. Service Data
    7. Support Data
    8. Web Form Data
    9. Data Silos
    10. Implicit Data
    11. Marketing Databases
    12. Keyword Data
    13. Display Data
    14. Web Analytic Data
    15. Landing Page Data
    16. Email Data
    17. Blog Data
    18. Ideas Data
    19. Data http://www.youtube.com/watch?v=UN6SJv49v1I Social Data
    20. http://www.youtube.com/watch?v=kn8bIogXLVA Social Data
    21. Why integrate explicit & implicit data?
    22. 360 degree view
    23. Response Behaviour
    24. Variables
    25. Customer Lifecycle
    26. How does combining this data drive customer loyalty?
    27. Score Behaviour
    28. Nurture Relationships
    29. Automate Communications
    30. How does combining this data drive efficiencies?
    31.  
    32. Sales Insight + Marketing Insight
    33. Closed-Loop R.O.I.
    34. How loyal… are your customers?
    35. Thank You!
    36. http://willscullypower.wordpress.com www.datarati.com.au Resources

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