Welcome Welcome to the  Data & Information Revolution! http://www.youtube.com/watch?v=Z4gt62uAasE
In My World
Multiple Vendors
Centralise the data
How?
Marketing Automation Database + CRM Database Marketing Data Sales Data Marketing Automation Database
Predict the Revenue Forecast
Information & Data Governance
Balancing Outcomes
Outcome # 1: Save Money
Outcome # 2: Avoid Risk
Outcome # 3: Create Value
Who own ’s Data Governance?
Legal?
Legal Focus <ul><li>Restrictive policies </li></ul><ul><li>Hard to access information </li></ul><ul><li>Difficult to imple...
Information Technology?
Information Technology Focus <ul><li>Keeping it simple </li></ul><ul><li>Reducing costs </li></ul><ul><li>Control access <...
Business Unit
Business Unit Focus <ul><li>Quality of data </li></ul><ul><li>Location of data (internal/external)  </li></ul><ul><li>Priv...
Challenges Today
Challenges Today <ul><li>Lack of discipline around how </li></ul><ul><li>information is being managed </li></ul><ul><li>In...
What are the trends?
What are the trends? <ul><li>Investment in tools to assess risk </li></ul><ul><li>New level of awareness by corporate </li...
Components to a good model
<ul><li>Operational </li></ul><ul><ul><li>Policies </li></ul></ul><ul><ul><li>Procedures </li></ul></ul><ul><ul><li>Proces...
Keys to Success
Keys to Success <ul><li>Prepare for change management </li></ul><ul><li>Get the right biz leaders involved </li></ul><ul><...
Thank You!
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Information & Data Governance

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Information & Data Governance

  1. 1. Welcome Welcome to the Data & Information Revolution! http://www.youtube.com/watch?v=Z4gt62uAasE
  2. 2. In My World
  3. 3. Multiple Vendors
  4. 4. Centralise the data
  5. 5. How?
  6. 6. Marketing Automation Database + CRM Database Marketing Data Sales Data Marketing Automation Database
  7. 7. Predict the Revenue Forecast
  8. 8. Information & Data Governance
  9. 9. Balancing Outcomes
  10. 10. Outcome # 1: Save Money
  11. 11. Outcome # 2: Avoid Risk
  12. 12. Outcome # 3: Create Value
  13. 13. Who own ’s Data Governance?
  14. 14. Legal?
  15. 15. Legal Focus <ul><li>Restrictive policies </li></ul><ul><li>Hard to access information </li></ul><ul><li>Difficult to implement </li></ul>
  16. 16. Information Technology?
  17. 17. Information Technology Focus <ul><li>Keeping it simple </li></ul><ul><li>Reducing costs </li></ul><ul><li>Control access </li></ul>
  18. 18. Business Unit
  19. 19. Business Unit Focus <ul><li>Quality of data </li></ul><ul><li>Location of data (internal/external) </li></ul><ul><li>Privacy regulations on the data </li></ul>
  20. 20. Challenges Today
  21. 21. Challenges Today <ul><li>Lack of discipline around how </li></ul><ul><li>information is being managed </li></ul><ul><li>Information silos with limited access </li></ul><ul><li>No value metrics on current data & </li></ul><ul><li>information </li></ul>
  22. 22. What are the trends?
  23. 23. What are the trends? <ul><li>Investment in tools to assess risk </li></ul><ul><li>New level of awareness by corporate </li></ul><ul><li>leaders driven by fear </li></ul><ul><li>Tight focus on change management </li></ul>
  24. 24. Components to a good model
  25. 25. <ul><li>Operational </li></ul><ul><ul><li>Policies </li></ul></ul><ul><ul><li>Procedures </li></ul></ul><ul><ul><li>Processes </li></ul></ul><ul><li>Tactical </li></ul><ul><ul><li>What data are we starting with? </li></ul></ul><ul><li>Clear Roles & Responsibilities </li></ul><ul><li>Understandable Metrics </li></ul>Components to a good model
  26. 26. Keys to Success
  27. 27. Keys to Success <ul><li>Prepare for change management </li></ul><ul><li>Get the right biz leaders involved </li></ul><ul><li>Executive buy-in & support </li></ul>
  28. 28. Thank You!
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