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Information & Data Governance

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Transcript

  • 1. Welcome Welcome to the Data & Information Revolution! http://www.youtube.com/watch?v=Z4gt62uAasE
  • 2. In My World
  • 3. Multiple Vendors
  • 4. Centralise the data
  • 5. How?
  • 6. Marketing Automation Database + CRM Database Marketing Data Sales Data Marketing Automation Database
  • 7. Predict the Revenue Forecast
  • 8. Information & Data Governance
  • 9. Balancing Outcomes
  • 10. Outcome # 1: Save Money
  • 11. Outcome # 2: Avoid Risk
  • 12. Outcome # 3: Create Value
  • 13. Who own ’s Data Governance?
  • 14. Legal?
  • 15. Legal Focus
    • Restrictive policies
    • Hard to access information
    • Difficult to implement
  • 16. Information Technology?
  • 17. Information Technology Focus
    • Keeping it simple
    • Reducing costs
    • Control access
  • 18. Business Unit
  • 19. Business Unit Focus
    • Quality of data
    • Location of data (internal/external)
    • Privacy regulations on the data
  • 20. Challenges Today
  • 21. Challenges Today
    • Lack of discipline around how
    • information is being managed
    • Information silos with limited access
    • No value metrics on current data &
    • information
  • 22. What are the trends?
  • 23. What are the trends?
    • Investment in tools to assess risk
    • New level of awareness by corporate
    • leaders driven by fear
    • Tight focus on change management
  • 24. Components to a good model
  • 25.
    • Operational
      • Policies
      • Procedures
      • Processes
    • Tactical
      • What data are we starting with?
    • Clear Roles & Responsibilities
    • Understandable Metrics
    Components to a good model
  • 26. Keys to Success
  • 27. Keys to Success
    • Prepare for change management
    • Get the right biz leaders involved
    • Executive buy-in & support
  • 28. Thank You!