Digital vs. Print Metrics - Australian Marketing Institute Presentation - October 2010

2,072 views

Published on

Today, more than ever, marketers simply don’t have the time, resources or budgets to waste on marketing programs that don’t deliver measurable results.

However, the most commonly used marketing metrics today in both digital and print marketing aren’t actionable and therefore offer little to no value to your organisation.

So, how do you ensure you’re using the right metrics to know where and when to spend your marketing budgets and why?

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,072
On SlideShare
0
From Embeds
0
Number of Embeds
60
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Digital vs. Print Metrics - Australian Marketing Institute Presentation - October 2010

  1. 1. Welcome “Supplementing TV ads with online and print activity can increase purchase intent by up to 300%, according to a study” - Adnews 26 Oct 2010
  2. 2. Today
  3. 3. Well…Not Yet Anyway!
  4. 4. Old Media: Fewer Choices
  5. 5. New Media: More Choices
  6. 6. Today’s Media: Don’t Have A Choice
  7. 7. New Buying Process: More Tasks
  8. 8. New Technology: More Capacity
  9. 9. New Devices: More Consumption
  10. 10. New Expectations: More Pressure
  11. 11. Old Processes
  12. 12. Old Print Metrics
  13. 13. Old Digital Metrics
  14. 14. So what has changed?
  15. 15. New Data (PURLS)
  16. 16. New Channels to Capture Data
  17. 17. New Applications to Drive Data
  18. 18. New Ways to Share Data
  19. 19. So How Do We Capture This Data?
  20. 20. Marketing Automation Database
  21. 21. Stage Based Metrics
  22. 22. So How Do We Use This Data?
  23. 23. Drill Down into Revenue Analytics
  24. 24. Predict the Revenue Forecast
  25. 25. Which Marketer Keeps Their Job?
  26. 26. Print Marketer?
  27. 27. Who is blind and can’t measure?
  28. 28. Or The Revenue Marketer?
  29. 29. Who Measures Revenue $$ Impact?
  30. 30. So… Only Invest In Print If…
  31. 31. You can prove the ROI
  32. 32. Because if you could…
  33. 33. And you will keep your job!
  34. 34. Thank You!

×