Australian Direct Marketing Association - B2B Marketing Automation

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  • - Each Client to introduce themselves, their company, their role and how long they have been using Marketo for.
  • - CEO’s still looking for top line revenue growth, doing more with less in a tough economy.
  • - Sales directors are forced to drive more sales opportunities in an effort to hit that revenue growth target.
  • - Marketing Directors need to fill the top end of the revenue cycle in an effort to drive more qualified sales opportunities.

Transcript

  • 1. A New Era in B2B Marketing
  • 2. Congrats &…
  • 3. Introduction
  • 4. Confession/Obsession
  • 5. Before we get started
  • 6. Locations
  • 7. #admab2b
  • 8. Feedback Survey
  • 9. Today’s Sponsors
  • 10. Today is all about...
  • 11. Chief Executive Officer How do we grow top line REVENUE by 20%?
  • 12. Sales Director How do I generate 20% more Sales Qualified Leads (SQL’s) ?
  • 13. Marketing Director How do I generate 20% more Marketing Qualified Leads (MQL’s)?
  • 14. How we help B2B companies?
  • 15. Define. Revenue Targets
  • 16. Build. Marketing & Sales Process
  • 17. Create. Lead Scoring Models
  • 18. Launch. Nurturing Campaigns
  • 19. Test. Campaign Variables
  • 20. Deliver. Pipeline & Revenue
  • 21. B2B Success Formula 70% People + Process + Methodology
  • 22. B2B Success Formula 25% CRM Expertise
  • 23. B2B Success Formula 5% Marketing Automation Tool
  • 24. Ideas?
  • 25. Questions?
  • 26. Contact Will Scully-Power Managing Director Datarati [email_address] 0400 828 866 Twitter: @willscullypower Hashtag #admab2b