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A New Era in B2B Marketing
Congrats &…
Introduction
Confession/Obsession
Before we get started
Locations
#admab2b
Feedback Survey
Today’s Sponsors
Today is all about...
Chief Executive Officer How do we grow top line REVENUE by 20%?
Sales Director How do I generate 20% more  Sales Qualified Leads (SQL’s) ?
Marketing Director How do I generate 20% more  Marketing Qualified Leads (MQL’s)?
How we help B2B companies?
Define. Revenue Targets
Build. Marketing & Sales Process
Create. Lead Scoring Models
Launch. Nurturing Campaigns
Test. Campaign Variables
Deliver. Pipeline & Revenue
B2B Success Formula 70% People + Process + Methodology
B2B Success Formula 25% CRM Expertise
B2B Success Formula 5% Marketing Automation Tool
Ideas?
Questions?
Contact Will Scully-Power Managing Director Datarati [email_address] 0400 828 866 Twitter: @willscullypower  Hashtag #adma...
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Australian Direct Marketing Association - B2B Marketing Automation

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  • - Each Client to introduce themselves, their company, their role and how long they have been using Marketo for.
  • - CEO’s still looking for top line revenue growth, doing more with less in a tough economy.
  • - Sales directors are forced to drive more sales opportunities in an effort to hit that revenue growth target.
  • - Marketing Directors need to fill the top end of the revenue cycle in an effort to drive more qualified sales opportunities.
  • Transcript of "Australian Direct Marketing Association - B2B Marketing Automation"

    1. 1. A New Era in B2B Marketing
    2. 2. Congrats &…
    3. 3. Introduction
    4. 4. Confession/Obsession
    5. 5. Before we get started
    6. 6. Locations
    7. 7. #admab2b
    8. 8. Feedback Survey
    9. 9. Today’s Sponsors
    10. 10. Today is all about...
    11. 11. Chief Executive Officer How do we grow top line REVENUE by 20%?
    12. 12. Sales Director How do I generate 20% more Sales Qualified Leads (SQL’s) ?
    13. 13. Marketing Director How do I generate 20% more Marketing Qualified Leads (MQL’s)?
    14. 14. How we help B2B companies?
    15. 15. Define. Revenue Targets
    16. 16. Build. Marketing & Sales Process
    17. 17. Create. Lead Scoring Models
    18. 18. Launch. Nurturing Campaigns
    19. 19. Test. Campaign Variables
    20. 20. Deliver. Pipeline & Revenue
    21. 21. B2B Success Formula 70% People + Process + Methodology
    22. 22. B2B Success Formula 25% CRM Expertise
    23. 23. B2B Success Formula 5% Marketing Automation Tool
    24. 24. Ideas?
    25. 25. Questions?
    26. 26. Contact Will Scully-Power Managing Director Datarati [email_address] 0400 828 866 Twitter: @willscullypower Hashtag #admab2b
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