Australian Direct Marketing Association - B2B Marketing Automation
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Australian Direct Marketing Association - B2B Marketing Automation

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  • - Each Client to introduce themselves, their company, their role and how long they have been using Marketo for.
  • - CEO’s still looking for top line revenue growth, doing more with less in a tough economy.
  • - Sales directors are forced to drive more sales opportunities in an effort to hit that revenue growth target.
  • - Marketing Directors need to fill the top end of the revenue cycle in an effort to drive more qualified sales opportunities.

Australian Direct Marketing Association - B2B Marketing Automation Australian Direct Marketing Association - B2B Marketing Automation Presentation Transcript

  • A New Era in B2B Marketing
  • Congrats &…
  • Introduction
  • Confession/Obsession
  • Before we get started
  • Locations
  • #admab2b
  • Feedback Survey
  • Today’s Sponsors
  • Today is all about...
  • Chief Executive Officer How do we grow top line REVENUE by 20%?
  • Sales Director How do I generate 20% more Sales Qualified Leads (SQL’s) ?
  • Marketing Director How do I generate 20% more Marketing Qualified Leads (MQL’s)?
  • How we help B2B companies?
  • Define. Revenue Targets
  • Build. Marketing & Sales Process
  • Create. Lead Scoring Models
  • Launch. Nurturing Campaigns
  • Test. Campaign Variables
  • Deliver. Pipeline & Revenue
  • B2B Success Formula 70% People + Process + Methodology
  • B2B Success Formula 25% CRM Expertise
  • B2B Success Formula 5% Marketing Automation Tool
  • Ideas?
  • Questions?
  • Contact Will Scully-Power Managing Director Datarati [email_address] 0400 828 866 Twitter: @willscullypower Hashtag #admab2b