Australian Direct Marketing Association - B2B Marketing Automation

A New Era in B2B Marketing

Congrats &…

Introduction

Confession/Obsession

Before we get started

Locations

#admab2b

Feedback Survey

Today’s Sponsors

Today is all about...

Chief Executive Officer How do we grow top line REVENUE by 20%?

Sales Director How do I generate 20% more Sales Qualified Leads (SQL’s) ?

Marketing Director How do I generate 20% more Marketing Qualified Leads (MQL’s)?

How we help B2B companies?

Define. Revenue Targets

Build. Marketing & Sales Process

Create. Lead Scoring Models

Launch. Nurturing Campaigns

Test. Campaign Variables

Deliver. Pipeline & Revenue

B2B Success Formula 70% People + Process + Methodology

B2B Success Formula 25% CRM Expertise

B2B Success Formula 5% Marketing Automation Tool

Ideas?

Questions?

Contact Will Scully-Power Managing Director Datarati [email_address] 0400 828 866 Twitter: @willscullypower Hashtag #admab2b

by Datarati Pty Ltd