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Australian Direct Marketing Association - B2B Marketing Automation
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Australian Direct Marketing Association - B2B Marketing Automation

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  • - Each Client to introduce themselves, their company, their role and how long they have been using Marketo for.
  • - CEO’s still looking for top line revenue growth, doing more with less in a tough economy.
  • - Sales directors are forced to drive more sales opportunities in an effort to hit that revenue growth target.
  • - Marketing Directors need to fill the top end of the revenue cycle in an effort to drive more qualified sales opportunities.
  • Transcript

    • 1. A New Era in B2B Marketing
    • 2. Congrats &…
    • 3. Introduction
    • 4. Confession/Obsession
    • 5. Before we get started
    • 6. Locations
    • 7. #admab2b
    • 8. Feedback Survey
    • 9. Today’s Sponsors
    • 10. Today is all about...
    • 11. Chief Executive Officer How do we grow top line REVENUE by 20%?
    • 12. Sales Director How do I generate 20% more Sales Qualified Leads (SQL’s) ?
    • 13. Marketing Director How do I generate 20% more Marketing Qualified Leads (MQL’s)?
    • 14. How we help B2B companies?
    • 15. Define. Revenue Targets
    • 16. Build. Marketing & Sales Process
    • 17. Create. Lead Scoring Models
    • 18. Launch. Nurturing Campaigns
    • 19. Test. Campaign Variables
    • 20. Deliver. Pipeline & Revenue
    • 21. B2B Success Formula 70% People + Process + Methodology
    • 22. B2B Success Formula 25% CRM Expertise
    • 23. B2B Success Formula 5% Marketing Automation Tool
    • 24. Ideas?
    • 25. Questions?
    • 26. Contact Will Scully-Power Managing Director Datarati [email_address] 0400 828 866 Twitter: @willscullypower Hashtag #admab2b