Understand Your Customer Buying Journey with Big Data

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Imagine being able to use insights about your customer acquisition journey to design campaigns that improve conversion rates. What if you could identify points of failure along the customer …

Imagine being able to use insights about your customer acquisition journey to design campaigns that improve conversion rates. What if you could identify points of failure along the customer acquisition path or during product usage?

Today more than ever the role of the marketing and product executives have become data-driven. Business executives who leverage data to understand prospect and customer behavior have gained an edge over their peers. Big Data analytics is the key to unlocking insights from your customer behavior data and empowers you to combine and analyze all of your customer interaction data to drive customer acquisition and loyalty.

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  • 1. © 2014 Datameer, Inc. All rights reserved. Understand Your Customer Journey With Big Data Webinar!
  • 2. View Recording!" ! You can view the recording of this webinar at:! ! http://info.datameer.com/Web-Customer- Buying-Journey.html!
  • 3. © 2014 Datameer, Inc. All rights reserved. About Our Speaker Azita Martin @azitamartin
 Chief Marketing Officer Azita is a data-drive marketing executive with a proven track record at scaling revenue and brand awareness at high-growth startups and category- creating public companies like Salesforce and Siebel. In her role as CMO of Datameer, Azita has global responsibility for scaling all aspects of Datameer’s product and corporate marketing, including defining go-to-market strategy, driving thought leadership, increasing brand awareness and customer acquisition. Azita holds a B.S in Aerospace Engineering and an MBA from USC. © 2013 Datameer, Inc. All rights reserved. #bigdataROI @azitamartin
  • 4. © 2014 Datameer, Inc. All rights reserved. About Our Speaker Matt Schumpert @datameer
 Senior Director, Solutions Engineering! Matt has been working in the enterprise infrastructure software space for over 14 years in various capacities, including sales engineering, strategic alliances and consulting.! Matt currently runs the pre-sales engineering team at Datameer, supporting all technical aspects of customer engagement from initial contact through roll-out of customers into production.! Matt holds a BS in Computer Science from the University of Virginia. ! #bigdataROI @datameer
  • 5. Datameer is the only end-to-end big data analytics application purpose-built for Hadoop. " We enable companies to integrate, analyze ! and visualize all of their data for" fastest time to new Insights." " About Datameer
  • 6. © 2014 Datameer, Inc. All rights reserved. 200 Customers/ 240 Deployments
  • 7. © 2014 Datameer, Inc. All rights reserved. Big Data Use Cases New Product Innovation Customer Analytics Operational Analytics Fraud and Compliance EDW Optimization
  • 8. © 2014 Datameer, Inc. All rights reserved. Customer Analytics Increase Customer Acquisition Increase Revenue per Customer Reduce Customer Churn Product Enhancement Decrease Customer Acquisition Cost
  • 9. © 2014 Datameer, Inc. All rights reserved. Business Challenges Marketing and customer loyalty teams want to understand:! !   Customer buying journey! !   High-value customer behavior ! !   Customer behavior leading to churn!
  • 10. © 2014 Datameer, Inc. All rights reserved. Big Data Delivers New Insights From All Your Data Public Data/! Demographic Data! Web! Mobile! Advertising! Marketing Automation! CRM! Social Media! Transaction Data / ERP!
  • 11. © 2014 Datameer, Inc. All rights reserved. Leverage All Your Data !   Rapidly correlate, aggregate and analyze customer interaction data to understand customer behavior! !   Quickly combine and enrich existing data sets with 3rd party data! Public Data/! Demographic Data! Web! Mobile! Advertising! Marketing Automation! CRM! Social Media! Transaction Data / ERP!
  • 12. © 2014 Datameer, Inc. All rights reserved. !   Combine customer interaction data to understand customer journey! !   Understand high-value customer behavior! !   Identify the most common path to customer churn! !   Perform market basket analysis to help with cross-sell or up-sell! Understand Your Customer Journey Get Insights You Never Had Before!!
  • 13. © 2014 Datameer, Inc. All rights reserved. Multiple Trial Downloads! Read one eBook (Guide)! Webinar Participation! Frequent Site Visitor! More than 4 Times •  Documentation •  Product •  Learn Insights You Never Had Before
  • 14. © 2014 Datameer, Inc. All rights reserved. Customer Journey Retail
  • 15. © 2014 Datameer, Inc. All rights reserved. Reduce Customer Acquisition Costs Customer acquisition costs by 30%
  • 16. © 2014 Datameer, Inc. All rights reserved. Reduce Customer Churn Call Center Public Data/ Demographic Data CRM Web Reduced Customer Churn by 50% Predict and Prevent Customer Churn
  • 17. © 2014 Datameer, Inc. All rights reserved. Enhance Existing Products Game Event Logs User Profile Increase Revenue by 2x Customers Segment 17-30 Men 30-45 Men Young Women User Behavior by Segment!
  • 18. © 2014 Datameer, Inc. All rights reserved. 5 Billion Customer Attributes Analyzed in 1 hour Customer Attributes Processed (billions) Analytics Time 7x More Data Points, 96% Faster 0.7 5 36 hours 1 hour Before Now
  • 19. © 2014 Datameer, Inc. All rights reserved. Key Capabilities !   Built-in connectivity to all forms of interaction data! • Social Media, Clickstream, RDBMS, IVR, mainframe, etc.! !   Powerful path analysis capabilities! •  Analyze every event, not just aggregates! !   Flexible sessionization & correlation of event streams! !   Event stream visualization tools! !   100% native-on-Hadoop solution! • Linear scalability from megabytes to petabytes!
  • 20. Datameer Demo
  • 21. @Datameer!
  • 22. © 2014 Datameer, Inc. All rights reserved. For More Information www.datameer.com! ! @datameer! ! amartin@datameer.com mschumpert@datameer.com!