0
Easier, Faster, Smarter
View Recording !!
!
You can view the recording of this webinar at:!
!
http://info.datameer.com/Online-SlideshareCustomer-C...
Big Data Analytics Use Case
Profile!
Self Service
Large Datasets
Structured and Unstructured Data
Multiple Data Sources

© ...
Business Use Cases!
Customer
Analytics

Fraud and 
Compliance

Operational
Analytics

EDW
Optimization

© 2013 Datameer, I...
Business Use Cases!
Customer
Analytics

Fraud and 
Compliance

Operational
Analytics

EDW
Optimization

© 2013 Datameer, I...
Legacy Modernization!
Traditional EDW!

18mo!

$1M+!

$1M!

Datameer on Hadoop!

12 wk!
3mo!

Time to Cost Per ! Salaries ...
Business Use Cases!
Customer
Analytics

Fraud and 
Compliance

Operational
Analytics

EDW
Optimization

© 2013 Datameer, I...
Reduce Customer Acquisition
Costs
é

Customer acquisition
costs 30%

© 2013 Datameer, Inc. All rights reserved.

ê

Esti...
Optimize Funnel Conversion!
é

Customer Conversion 
Increased by 60%

© 2013 Datameer, Inc. All rights reserved.

é

Rev...
Behavioral Analytics!
é

Increased 
revenue by 2x

© 2013 Datameer, Inc. All rights reserved.

ê

Reduced IT 
costs by 5...
Optimize Ad Impressions!
ê

Reduce ad impression costs $1M 

Impression

Activity

Click

© 2013 Datameer, Inc. All right...
Business Use Cases!
Customer
Analytics

Fraud and 
Compliance

Operational
Analytics

EDW
Optimization

© 2013 Datameer, I...
Identifying Potential Fraud!
ê $2B Credit Card Fraud
?
?
?
?

© 2013 Datameer, Inc. All rights reserved.
Compliance and Risk Analysis!
ê

Reduced analysis time
of over 300 attributes

© 2013 Datameer, Inc. All rights reserved.
Business Use Cases!
Customer
Analytics

Fraud and 
Compliance

Operational
Analytics

EDW
Optimization

© 2013 Datameer, I...
Predictive Support!
é Proactive Customer Support
Component
Planning

Logs

Services

Id’d Product
Issues

Network 
Data

...
Network Optimization!
é

$1M / hour 
in peak holiday times

© 2013 Datameer, Inc. All rights reserved.

ê

Reduced netwo...
Threat Prediction!
é

Avoid $5.5 M 
in data breach costs

© 2013 Datameer, Inc. All rights reserved.

ê

Predict securit...
Optimizing Network Capacity!
ê

$150M in Savings in Capital Expenditures

© 2013 Datameer, Inc. All rights reserved.
@Datameer!
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Customer Case Studies of Self-Service Big Data Analytics

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Self-service tools empowers business users to rapidly gather, analyze and visualize data from broad, diverse data sources. Analyzing these sources provides new answers and new business opportunities for those smart enough to answer the new questions.

Free your IT staff from the need to respond to routine report requests. Business users can now rely on the rapid delivery of advanced self-service BI and data visualization capabilities to solve complex problems and capitalize on new opportunities.

From these slides, you will learn:

-Customer examples and return on investment from self-service big data analytics
-How business analysts can take advantage of Machine Learning
-Best practices in self-service big data analytics

Published in: Technology
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Transcript of "Customer Case Studies of Self-Service Big Data Analytics"

  1. 1. Easier, Faster, Smarter
  2. 2. View Recording !! ! You can view the recording of this webinar at:! ! http://info.datameer.com/Online-SlideshareCustomer-Case-Studies-Big-Data-Analytics.html! © 2013 Datameer, Inc. All rights reserved.
  3. 3. Big Data Analytics Use Case Profile! Self Service Large Datasets Structured and Unstructured Data Multiple Data Sources © 2013 Datameer, Inc. All rights reserved.
  4. 4. Business Use Cases! Customer Analytics Fraud and Compliance Operational Analytics EDW Optimization © 2013 Datameer, Inc. All rights reserved.
  5. 5. Business Use Cases! Customer Analytics Fraud and Compliance Operational Analytics EDW Optimization © 2013 Datameer, Inc. All rights reserved.
  6. 6. Legacy Modernization! Traditional EDW! 18mo! $1M+! $1M! Datameer on Hadoop! 12 wk! 3mo! Time to Cost Per ! Salaries Time to Build! 100TB! Required! Insights! © 2013 Datameer, Inc. All rights reserved. Time to Build! $400k! $133k! 2d! Cost Per 100TB! Salaries Required! Time to Insights!
  7. 7. Business Use Cases! Customer Analytics Fraud and Compliance Operational Analytics EDW Optimization © 2013 Datameer, Inc. All rights reserved.
  8. 8. Reduce Customer Acquisition Costs é Customer acquisition costs 30% © 2013 Datameer, Inc. All rights reserved. ê Estimated $1.65M in savings
  9. 9. Optimize Funnel Conversion! é Customer Conversion Increased by 60% © 2013 Datameer, Inc. All rights reserved. é Revenue Increased by $20M
  10. 10. Behavioral Analytics! é Increased revenue by 2x © 2013 Datameer, Inc. All rights reserved. ê Reduced IT costs by 50%
  11. 11. Optimize Ad Impressions! ê Reduce ad impression costs $1M Impression Activity Click © 2013 Datameer, Inc. All rights reserved.
  12. 12. Business Use Cases! Customer Analytics Fraud and Compliance Operational Analytics EDW Optimization © 2013 Datameer, Inc. All rights reserved.
  13. 13. Identifying Potential Fraud! ê $2B Credit Card Fraud ? ? ? ? © 2013 Datameer, Inc. All rights reserved.
  14. 14. Compliance and Risk Analysis! ê Reduced analysis time of over 300 attributes © 2013 Datameer, Inc. All rights reserved.
  15. 15. Business Use Cases! Customer Analytics Fraud and Compliance Operational Analytics EDW Optimization © 2013 Datameer, Inc. All rights reserved.
  16. 16. Predictive Support! é Proactive Customer Support Component Planning Logs Services Id’d Product Issues Network Data Development Unstructured Logs Accurate Forecasting 111001 110010 01101001 01100100 10011101 01101110 Sales © 2013 Datameer, Inc. All rights reserved.
  17. 17. Network Optimization! é $1M / hour in peak holiday times © 2013 Datameer, Inc. All rights reserved. ê Reduced network failure by 30%, IT costs by 60%
  18. 18. Threat Prediction! é Avoid $5.5 M in data breach costs © 2013 Datameer, Inc. All rights reserved. ê Predict security threats within hours instead of weeks
  19. 19. Optimizing Network Capacity! ê $150M in Savings in Capital Expenditures © 2013 Datameer, Inc. All rights reserved.
  20. 20. @Datameer!
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