APE 2012: Semantic Publishing - Just a Buzzword?

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Felix Saski (W3C) and Michael Dreusicke (PAUX Technologies) on the current state of the Semantic Web and hands-on example of multidimensional micro content at #APE2012, Berlin

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APE 2012: Semantic Publishing - Just a Buzzword?

  1. 1. Semantic Publishing –Just a Buzzword?The current state of the Semantic Web anda hands-on example of multidimensional microcontentProf. Dr. Felix Sasaki Michael Dreusicke (CEO)W3C German-Austrian Office / DFKI PAUX Technologies GmbHfelix.sasaki@dfki.de md@paux.dewww.w3c.de www.paux.de
  2. 2. 1. Why the Semantic Web?© W3C German-Austrian Office & PAUX Technologies, APE 2012
  3. 3. Bridge the gap between what humanssee and what a browser “sees”© W3C German-Austrian Office & PAUX Technologies, APE 2012 3
  4. 4. Give Uniqueness to concepts – example “bank” ✔ ✔ ✔ ✔ ✔✔ http://dbpedia.org/page/Bank ✔ © W3C German-Austrian Office & PAUX Technologies, APE 2012
  5. 5. Provide access to lot’s of interlinkeddata – in a standardized manner© W3C German-Austrian Office & PAUX Technologies, APE 2012 5
  6. 6. Allow for new ways to access the Web• People who were born in Berlin before 1900• Part of one answer from dbpedia (= Semantic Web version of Wikipedia): “Alexander Gottlieb Baumgarten” born “1714-07-17” died “1762-05-26”© W3C German-Austrian Office & PAUX Technologies, APE 2012 6
  7. 7. 2. Semantic Web in a Nutshell© W3C German-Austrian Office & PAUX Technologies, APE 2012 7
  8. 8. Identify things (“resources”) usingURIs (Unique Resource Identifiers)“Eric Miller” =http://www.w3.org/People/EM/contact#me© W3C German-Austrian Office & PAUX Technologies, APE 2012 8
  9. 9. Make statements about resources• For humans: “Eric Miller has the email address em@w3.org”• For machines: triples consisting of Subject, Predicate, Object • http://www.w3.org/People/EM/contact#me • http://www.w3.org/2000/10/swap/pim/contact#mailbox • mailto:em@w3.org© W3C German-Austrian Office & PAUX Technologies, APE 2012 9
  10. 10. Statements are like linksin the human WebConsisting of source (subject),target (object),type of link (predicate) http://www.w3.org/People/EM/contact#me http://www.w3.org/2000/10/swap/pim/contact#mailbox mailto:em@w3.org© W3C German-Austrian Office & PAUX Technologies, APE 2012 10
  11. 11. Main technologiesin the Semantic Web• RDF: Describe Resources • “Eric Miller has the email address …”• RDF Schema: Describe kinds of resources • “Eric Miller is a person”• OWL: Richer descriptions (“ontologies”)• SPARLQ: Query RDF • “Find me all persons who have an email address” • “Find people who were born in Berlin before 1900”© W3C German-Austrian Office & PAUX Technologies, APE 2012 11
  12. 12. 3. Trends in Semantic Web© W3C German-Austrian Office & PAUX Technologies, APE 2012 12
  13. 13. TREND: Linked Open Data• Provide masses of data following the “5 stars of open linked data”• More and more communities • Health Care & Life Sciences • dbpedia in many languages • Libraries • eGovernment • News provider • …© W3C German-Austrian Office & PAUX Technologies, APE 2012 13
  14. 14. TREND: Integrating Semantic Webinto Web pages: RDFa All content on this site is licensed under <a rel="license" href="http://creativecommons.org/licenses/by/3.0/"> a Creative Commons License </a>.© W3C German-Austrian Office & PAUX Technologies, APE 2012 14
  15. 15. TREND: Build bridges to otherapproaches for metadata on the Web• Example: schema.org• Metadata vocabulary• Used by Bing, Google, Yahoo! for presenting Web search results• Can solve the ambiguity problem (“what is a bank?”)© W3C German-Austrian Office & PAUX Technologies, APE 2012 15
  16. 16. A bank at schema.org© W3C German-Austrian Office & PAUX Technologies, APE 2012 16
  17. 17. schema.org One vocabulary Written as Written as RDFa Microdata© W3C German-Austrian Office & PAUX Technologies, APE 2012 17
  18. 18. schema.org One vocabulary Written as Written as RDFa Microdata Bridge towards Semantic Web© W3C German-Austrian Office & PAUX Technologies, APE 2012 18
  19. 19. schema.org One vocabulary Written as Written as RDFa Microdata Bridge towards Used at Semantic Web schema.org© W3C German-Austrian Office & PAUX Technologies, APE 2012 19
  20. 20. schema.org One vocabulary Most important! Written as Written as RDFa Microdata Bridge towards Used at Semantic Web schema.org© W3C German-Austrian Office & PAUX Technologies, APE 2012 20
  21. 21. TREND: build bridges among (SemanticWeb) vocabularies for the Web© W3C German-Austrian Office & PAUX Technologies, APE 2012 21
  22. 22. Overview• Advanced hypertext functionality • Modular text • Multiple links • Rated links • Examples• Use cases • Search • Context-sensitive help • Personalized content • e-Learning • Annotation + sharing + back channel • Search engine optimization • New business model© W3C German-Austrian Office & PAUX Technologies, APE 2012 22
  23. 23. Advanced Hypertext Functionality 1"# 1"# "n" "n" • Modular text " "m n"# " "m n"# 1"# "n" • Multiple links • Rated links© W3C German-Austrian Office & PAUX Technologies, APE 2012 23
  24. 24. Modular text control only over 1"# 1"# "n" container "n" reusable " "m n"# reusable n"# " "mControl overcontent 1"# "n" © W3C German-Austrian Office & PAUX Technologies, APE 2012 24
  25. 25. Multiple Links Pictures Media Videos Documents Aggregation Articles references Textbooks Aggregation Commentary Aggregation Aggregation Aggregation© W3C German-Austrian Office & PAUX Technologies, APE 2012 25
  26. 26. Rated links User Group Previous Knowledge Rating DifficultyRating Paragraph Relevancy e# Quality Pag g t in Ra Re f e re nce Article n-m Rating Rating e er e nc Re f Pag e# Ra t in g Sentence © W3C German-Austrian Office & PAUX Technologies, APE 2012 26
  27. 27. Examples for modular text© W3C German-Austrian Office & PAUX Technologies, APE 2012 27
  28. 28. Text model© W3C German-Austrian Office & PAUX Technologies, APE 2012 28
  29. 29. Everything has an ID/URI ID ID ID ID ID ID ID ID ID ID ID ID ID ID ID ID© W3C German-Austrian Office & PAUX Technologies, APE 2012 29
  30. 30. Why an URI for everything?• Metadata• Multiple and rated links• €© W3C German-Austrian Office & PAUX Technologies, APE 2012 30
  31. 31. Example: Textbook „Statistic“© W3C Germany/Austria & PAUX Technologies, APE 2012 31
  32. 32. Categories + icons for sentences© W3C Germany/Austria & PAUX Technologies, APE 2012 32
  33. 33. Use case 1: Search© W3C Germany/Austria & PAUX Technologies, APE 2012 33
  34. 34. Use case 1: Search© W3C Germany/Austria & PAUX Technologies, APE 2012 34
  35. 35. Proposals© W3C Germany/Austria & PAUX Technologies, APE 2012 35
  36. 36. Number of hits© W3C Germany/Austria & PAUX Technologies, APE 2012 36
  37. 37. Search results: Single information© W3C Germany/Austria & PAUX Technologies, APE 2012 37
  38. 38. Search results: Sorted by category© W3C Germany/Austria & PAUX Technologies, APE 2012 38
  39. 39. Use case 2: context-sensitive help© W3C Germany/Austria & PAUX Technologies, APE 2012 39
  40. 40. Example: Help for a word ...© W3C Germany/Austria & PAUX Technologies, APE 2012 40
  41. 41. ... opens popup© W3C Germany/Austria & PAUX Technologies, APE 2012 41
  42. 42. Popup shows linked content© W3C Germany/Austria & PAUX Technologies, APE 2012 42
  43. 43. For example a definition© W3C Germany/Austria & PAUX Technologies, APE 2012 43
  44. 44. ... and some more topics (clickable)© W3C Germany/Austria & PAUX Technologies, APE 2012 44
  45. 45. Help for words in help texts© W3C Germany/Austria & PAUX Technologies, APE 2012 45
  46. 46. Help for words in help texts© W3C Germany/Austria & PAUX Technologies, APE 2012 46
  47. 47. Help for help© W3C Germany/Austria & PAUX Technologies, APE 2012 47
  48. 48. Help for help© W3C Germany/Austria & PAUX Technologies, APE 2012 48
  49. 49. ...© W3C Germany/Austria & PAUX Technologies, APE 2012 49
  50. 50. ...© W3C Germany/Austria & PAUX Technologies, APE 2012 50
  51. 51. ...© W3C Germany/Austria & PAUX Technologies, APE 2012 51
  52. 52. Model: Text as linked data© W3C German-Austrian Office & PAUX Technologies, APE 2012 52
  53. 53. Help for a word© W3C German-Austrian Office & PAUX Technologies, APE 2012 53
  54. 54. Example: Sentence© W3C German-Austrian Office & PAUX Technologies, APE 2012 54
  55. 55. Example: Paragraph© W3C German-Austrian Office & PAUX Technologies, APE 2012 55
  56. 56. @sentence© W3C German-Austrian Office & PAUX Technologies, APE 2012 56
  57. 57. persons@sentence© W3C German-Austrian Office & PAUX Technologies, APE 2012 57
  58. 58. hyperlinks@sentence© W3C German-Austrian Office & PAUX Technologies, APE 2012 58
  59. 59. pictures@sentence© W3C German-Austrian Office & PAUX Technologies, APE 2012 59
  60. 60. ...@paragraph© W3C German-Austrian Office & PAUX Technologies, APE 2012 60
  61. 61. Person has an IDand therefore context ID© W3C German-Austrian Office & PAUX Technologies, APE 2012 61
  62. 62. Example: Role for word Editor© W3C German-Austrian Office & PAUX Technologies, APE 2012 62
  63. 63. Example: Role for sentence Contact© W3C German-Austrian Office & PAUX Technologies, APE 2012 63
  64. 64. Example: Role for paragraph Translator© W3C German-Austrian Office & PAUX Technologies, APE 2012 64
  65. 65. Role has an ID ID Translator© W3C German-Austrian Office & PAUX Technologies, APE 2012 65
  66. 66. Example: Persons within a role Translator© W3C German-Austrian Office & PAUX Technologies, APE 2012 66
  67. 67. Use case 3: Personalized content© W3C German-Austrian Office & PAUX Technologies, APE 2012 67
  68. 68. Different surface© W3C German-Austrian Office & PAUX Technologies, APE 2012 68
  69. 69. Different surface© W3C German-Austrian Office & PAUX Technologies, APE 2012 69
  70. 70. Different background© W3C German-Austrian Office & PAUX Technologies, APE 2012 70
  71. 71. Different background© W3C German-Austrian Office & PAUX Technologies, APE 2012 71
  72. 72. Use case 4: e-Learning© W3C Germany/Austria & PAUX Technologies, APE 2012 72
  73. 73. Example: Multiple choice test© W3C Germany/Austria & PAUX Technologies, APE 2012 73
  74. 74. Use case 5: Comment, share, discuss© W3C German-Austrian Office & PAUX Technologies, APE 2012 74
  75. 75. Example: Liquid books© W3C Germany/Austria & PAUX Technologies, APE 2012 75
  76. 76. Further Books© W3C Germany/Austria & PAUX Technologies, APE 2012 76
  77. 77. Embedded content© W3C Germany/Austria & PAUX Technologies, APE 2012 77
  78. 78. Cross selling: Purchase further books© W3C Germany/Austria & PAUX Technologies, APE 2012 78
  79. 79. Cross selling: Popups as teasers© W3C Germany/Austria & PAUX Technologies, APE 2012 79
  80. 80. Advertising in the content ...© W3C Germany/Austria & PAUX Technologies, APE 2012 80
  81. 81. ... or in the popups© W3C Germany/Austria & PAUX Technologies, APE 2012 81
  82. 82. Monitoring for each content object© W3C Germany/Austria & PAUX Technologies, APE 2012 82
  83. 83. Sharing© W3C Germany/Austria & PAUX Technologies, APE 2012 83
  84. 84. For example: Annotation of sentence© W3C Germany/Austria & PAUX Technologies, APE 2012 84
  85. 85. Rating and comment© W3C Germany/Austria & PAUX Technologies, APE 2012 85
  86. 86. Example: Facebook© W3C Germany/Austria & PAUX Technologies, APE 2012 86
  87. 87. Content object and annotation to Facebook© W3C Germany/Austria & PAUX Technologies, APE 2012 87
  88. 88. Comments and likes for comment at Facebook© W3C Germany/Austria & PAUX Technologies, APE 2012 88
  89. 89. Back channel© W3C Germany/Austria & PAUX Technologies, APE 2012 89
  90. 90. Aggregation at the book© W3C Germany/Austria & PAUX Technologies, APE 2012 90
  91. 91. In short• RDF-Triple• e-Learning• SEO • Microsites • RDFa© W3C German-Austrian Office & PAUX Technologies, APE 2012 91
  92. 92. Use case 6: Search engine optimization© W3C German-Austrian Office & PAUX Technologies, APE 2012 92
  93. 93. Microsites of every content object(text and relations)© W3C German-Austrian Office & PAUX Technologies, APE 2012 93
  94. 94. Pages http://www.© W3C German-Austrian Office & PAUX Technologies, APE 2012 94
  95. 95. Paragraphs http://www. http://www. http://www.© W3C German-Austrian Office & PAUX Technologies, APE 2012 95
  96. 96. Sentences http://www. http://www. http://www. http://www. http://www. http://www. http://www. http://www.© W3C German-Austrian Office & PAUX Technologies, APE 2012 96
  97. 97. Words (+relations +annotations) ww. w. http //www. http //www. http //www. http ://ww http w. http w. http w. ww.http://www. http://www. w w w ://w ://w ://w ://w ://w : : : httphttp://www. http://www. httphttp://www. http://www.http://www. http://www. http://www.http://www. http://www.http://www. http://www.http://www. http://www.http://www. http://www. http://www. http://www. http://www. http://www. http://www. http://www. http://www. http://www. http://www. http://www. http://www. http://www. http://www. http://www. ww. w. http //www. http //www. http //www. http ://ww http w. http w. http w. ww. w w w ://w ://w ://w ://w ://w : : : http http © W3C German-Austrian Office & PAUX Technologies, APE 2012 97
  98. 98. Use case 7: New business model Pr ic eP On l i ne e Paragraph n li nPrice P Print t rin AO l obi AP ce P AM ce P Pr i Pr i ce P e PO n li n r ic e Pr i P Re f e re nce e O n li n Pr i ce A Price SP Online Article n-m Price SP Print Price A Print Price SP Mobil Pr ic eA Mo b il ce e re n Re f Pr i ce S Pr i Pr i AO ce S ce S n li n AP Sentence AM rin e t obi l © W3C German-Austrian Office & PAUX Technologies, APE 2012 98
  99. 99. Summary• Semantic Web • Why we need it • The technical bits • What comes next• Semantic Microcontent• Concrete Advantages© W3C German-Austrian Office & PAUX Technologies, APE 2012 99
  100. 100. Thank you for your attention.Questions?Prof. Dr. Felix Sasaki Michael Dreusicke (CEO)W3C German-Austrian Office / PAUX Technologies GmbHDFKI md@paux.defelix.sasaki@dfki.de www.paux.dewww.w3c.de© W3C German-Austrian Office & PAUX Technologies, APE 2012 100

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