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State of the Enterprise Tablet Market

State of the Enterprise Tablet Market

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  • 1. A S u p p l e m e n t t o M o b i l e E n t e r p r i s e Ma g a z i n eState of the Enterprise • I m p a c t o f B Y O D o n T a b l e t sTablet Market • A c c e p t a n c e i n t h e E n t e r p r i s e • OS T r e n d sThe New Age of True Mobile ComputingThe major technology trends of cloud computing and tablets areintersecting to upset the balance of legacy computing environments.R e s e a r c h Pa r t n e rsponsored by
  • 2. State of the Enterprise Tablet Market State of the Enterprise ta b l e o f Tablet Market contents I n a d d i t i o n t o ‘ B Y OT ’ — 1 i n 5 C o m p a n i e s Issuing Tablets to Employees by chris Hazelton, Research Director Mobile & Wireless, 451 Research T3 Impact of BYOD on Tablets The enterprise is experiencing Data is sourced from two recent sur- massive changes as the major veys. The first is from ChangeWave Re- T5 Corporate Demand technology trends of cloud search, a service of 451 Research, lever- for Tablets computing and tablets are inter- aging 25,000 highly qualified business, secting to upset the balance of legacy technology and medical professionals T5 Acceptance computing environments. The tablet is who are in a variety of roles in a broad in the Enterprise the perfect window into cloud services – cross section of vertical markets such as shifting computing from a single device software, telecom, healthcare, energy, T6 Use of Tablets to multiple devices based on user choice hardware, manufacturing and retail. by Role and need, with storage and processing The second source is from 451 Re- of data moving to the cloud. The cloud search’s "2012 Enterprise Mobility Sur- T8 Operating Systems enables device-independent computing, vey," which was done in partnership Trends with access to content from anywhere, with Mobile Enterprise. which will drive users to the device of T10 WAN or WiFi their choice – increasingly a tablet. Employees want to use tablets, which T10 Popular Apps run operating systems familiar to them, for the Enterprise avoiding a support nightmare for IT when transitioning to new technology. T12 Future Development Tablets provide streamlined computing experiences with instant-on access to cor- porate data and services that cannot eas- ily be delivered by PCs and smartphones. chris hazelton In this report, we explore the state Chris Hazelton runs the Mobile and Wire- of the enterprise tablet market, includ- less research practice at 451 Research, ing who is using them, what is driving which covers hardware, software, and this expansion, and where this market services for both enterprise and con- is going to have the greatest impact. sumer mobility markets. Chris’ research We detail tablet users by role and the Impact of BYOD on focuses on MDM as well as application extent that IT supports use by these Tablets development platforms that target employee categories. Bring your own device (BYOD) is im- smartphones and tab- We take a look at the mix of tablet pacting enterprises in nearly every lets in the enterprise. He devices in use today, and what devices vertical of the U.S. Outside of heavily is primarily interested in IT is considering down the road – both regulated industries, there is little that the shift in enterprise by OEM and also by the OS’s they’re IT can do to stop the invasion of these computing from desk- prioritizing for development of their devices. Mobile devices give end users top to mobile. own applications and services. more choice and personalization op-MobileEnterpriseMag.com september/october 2012 Mobile Enterprise | T3
  • 3. State of the Enterprise Tablet Marketfigure 1Acceptance of BYODin the Enterprise tions than any other enterprise IT tool The world of cloud, “Dropbox” in theWhat is your company’s IT policy – and, many would argue, rightly so. enterprise or mobile file sharing andregarding employees connect- Because the device is typically carried synchronization, creates significanting their personal devices to theenterprise systems? with an employee 24/7, there is the ex- risk as employees sync large amounts pectation of being able to personalize of data between their laptops and 3.3% 10.5% 18.2% it (although frequently with corporate- tablets. It is these data intensive ap- liable devices, this is not a right). plications that are pushing the enter- 13.3% The introduction of app centric prise mobility management space to phones like iPhone and Android cre- focus more on managing applications ated demand for devices outside of and the movement of data across mo- 17.7% 37% what IT was ready to provide. The bile devices. growing rate of BYOD acceptance is The invasion of employee-liable de- naturally being extended to tablets. As vices in the enterprise can be acceptedEmployee-liable devices are banned any IT shop moves to support iPhone by IT, banned or simply ignored. Over- and Android smartphones, that same all, 78.5% of our respondents allowEmployees can connect their own infrastructure will support tablets to a employees to bring their own devicesmobile device(s) for email large degree. to work. (See Fig. 1) Support for BYODEmployees can connect their own Personalization often comes in the includes smartphones and tablets.wireless device(s) for email and form of adding multimedia and appli- Of this very high percentage, theenterprise applications cations. In the case of tablets, there is a majority of companies have policiesOnly with MDM client can employees connect propensity to have more data than on to support BYOD. Only 10.5% of or-to email and enterprise applications smartphones, due to storage size, but ganizations admit that they have noCompany has no stated policy also use cases that approach content management or security policies when creation or editing. it comes to the use of mobile devices.Other Because of this, it is critical that IT This is a little more than half of the to- has policies and capabilities in place tal of companies that actually prohibitSOURCE: 451 Research, 451 EnterpriseMobility Snapshot, June 2012 to deal with tablets in a BYOD world. BYOD, which is 18.2%.figure 2 • Corporate Market: Current Tablet UsageDoes your company currently provide employees with tablet devices? 21% 18% 16% 15% 12% 9% 7% 6% 4% May August November February May August November February May 2010 2010 2010 2011 2011 2011 2011 2012 2012 SOURCE: ChangeWave Research, 3Q 2012 Corporate IT Spending Trends, May 2012 T4 | Mobile Enterprise september/october 2012 MobileEnterpriseMag.com
  • 4. The number of U.S. companies issuing tablets to employees has grown from 4% in May of 2010, to 21% in May of 2012. Corporate Demand Specifically, the key benefits they figure 3 for Tablets see are better responsiveness to their Organizational Policy While the focus for many is on BYOD, customers, competition and cowork- on Tablet Use enterprises are buying and issuing tab- ers. Tablets give employees instant ac- Does your company use tablet lets to employees in large numbers. cess to critical information, allowing computers? Since the launch of the iPad in April of them to move the ball forward from 2010, there has been significant cor- virtually anywhere. Tablets mean that porate demand for tablets. According processes are less likely to be inter- 3.7% 11% 8.9% to ChangeWave Research, a service of rupted by one or more employees who 451 Research, the number of U.S. com- are temporarily out of touch. 20.9% panies issuing tablets to employees has 16.2% grown from 4% in May of 2010, to 21% Acceptance in the in May of 2012. (See Fig. 2) With more Enterprise 3.7% 17.8% than 1 in 5 companies already issuing The tablet is fast becoming a key 17.8% tablets to their employees on top of tool for the enterprise, but just how those that are brought in by employees, prevalent is it, and is the enterprise it is clear the tablet is here to stay. supporting it in large numbers yet? Tablets are not allowed Mobile tablets present a new op- Fig. 3 shows that only 8.9% of com- portunity to empower employees to be panies prohibit the use of tablets by Company issues corporate-liable tablets for employee use more productive, more responsive and employees. are easier to support from an IT stand- In fact, 20.9% of respondents indi- Employees can connect their point. There are benefits to the hard- cate that they issue tablets to employ- own tablets for email ware form factor, as we’ve discussed, ees as corporate-liable devices. Another Employees can connect their own tablets but the key drivers for mobile tablets 35.6% allow employees to connect for email and enterprise applications will be mobile applications. their personal tablets to email, or email These apps will be both horizontally and corporate applications. Only with MDM client can employees connect to email and enterprise applications and vertically focused tools. It will be While only 3.7% of companies use the targeted and internally developed MDM systems to manage tablets, there We are currently evaluating our apps that will best deliver on the prom- are a large portion that are evaluat- policies toward tablets ise of the mobile tablet. ing their plans (16.2%) or have yet to The tablet provides ready access to implement policies on tablet use (11%). Company has no stated policy computing resources that cannot easily Given that the tablet is relatively new Other be delivered by PCs and smartphones. (compared with smartphones and PCs), Enterprises see the mobile tablet as a tool the enterprise is adopting tablets at a SOURCE: 451 Research, 451 Enterprise Mobility Snapshot, June 2012 to improve the way they do businesses. rapid pace.MobileEnterpriseMag.com september/october 2012 Mobile Enterprise | T5
  • 5. State of the Enterprise Tablet Marketfigure 4Use of Tablets by Employee TypeWhat employee roles are using tablets in your organization? Board Members 31% 6% 26% 18% 19% CEO, CFO, CIO, etc. 10% 6% 51% 21% 12% Division Heads 18% 14% 32% 22% 14%Department Managers 15% 21% 22% 26% 16% Top-Level Managers 15% 20% 20% 28% 17% First-Level Managers 19% 24% 10% 29% 18% IT Managers 15% 15% 32% 28% 10% IT Staff 16% 20% 23% 29% 13% Entry Level 20% 36% 3% 19% 21% Use of Tablets by Role Sales Staff 27% 18% 19% 18% 18% We’ve examined the rate of tablet adoption in the enterprise, but who Marketing 23% 20% 17% 22% 18% exactly is using these tablets for work? Fig. 4 shows that IT is issuing tablets Customer Facing 34% 31% 9% 9% 17% (Retail Employees) to senior management in a big way. Board members, C-level execs and divi- Warehouse Staff 35% 32% 4% 8% 20% sion heads are the primary recipients of these corporate-liable devices. In- Field Service Staff 30% 24% 13% 14% 18% terestingly, skipping over middle man- agement, the next most-likely recipi- SOURCE: 451 Research, 451 Enterprise Mobility Snapshot, June 2012 ents are IT managers and IT staff. This N / A - RO LE N O T I N M Y O R G A N IZ AT IO N means that even though companies are N O T PERM I TTED not issuing as many devices to middle CO RPO RATE LI A BLE EM PLO YEE LI A BLE management, IT leaders see tablets as D O N ’ T KN O W necessary for their jobs. In terms of employees that are not permitted to use tablets, it’s no surprise that the percentages run in the oppo- site direction along the organizational Even though companies are not issuing hierarchy. To accommodate middle as many devices to middle management, management, however, IT often does IT leaders see tablets as necessary for their jobs. allow employee-liable tablets as a way to offset the lower rate of company- issued tablets. T6 | Mobile Enterprise september/october 2012 MobileEnterpriseMag.com
  • 6. State of the Enterprise Tablet Marketfigure 5Current Corporate Tablet Usage While use of tablets is banned mostWho manufactureS the tablets your company currently provides? often for entry-level employees, this is largely also the case with retail, ware- house and field-service staff. This will Apple 85% likely change as Windows Mobile de- Samsung 7% vices are replaced with iOS and An- droid devices. Amazon 4% Lenovo 4% Operating System Trends ASUS 4% There have been several mobile tab- let computers powered by Microsoft’s RIM/BlackBerry 3% Windows OS, and while Windows 7 Motorola 3% has been architected to support multi- touch, the full PC experience has not HP 3% translated well to the mobile tablet Dell 2% form factor. Until recently, the tablet was a seg- Other 10% ment of the PC market. But we are now in the age of mobile tablets that SOURCE: ChangeWave Research, 3Q 2012 Corporate IT Spending Trends, May 2012 deliver a new form of computing – not ‘portable’ computing, but truly ‘mo- bile’ computing. In discussing tablets today, the pri- We are now in the age of mobile tablets that mary focus is on mobile operating sys- deliver a new form of computing — not ‘por- tems such as Android, BlackBerry, iOS, table’ computing, but truly ‘mobile’ computing. and Windows Phone. With its first-mov- er advantage in today’s mobile tablet market, Apple has translated a lead infigure 6 • Windows 8 Upgradewhich of the following best describes your company’s Windows 8 upgrade plan? We currently have no plans to upgrade to Windows 8 66% We have an informal/tentative Windows 8 upgrade plan 8% We are currently working on a Windows 8 upgrade plan 7% We have a formal Windows 8 upgrade plan in place 2% Don’t know 17% SOURCE: ChangeWave Research, Windows 8 OS Report, June 2012 T8 | Mobile Enterprise september/october 2012 MobileEnterpriseMag.com
  • 7. figure 7 the consumer space into a commanding Corporate Tablet Demand – A Comparison lead in the enterprise tablet market. For those companies buying tablets in the next quarter, who is the The impact of this is apparent in the manufacturer of tablets your company is planning on buying? current market share of U.S. corporate liable tablets shown in Fig. 5. While 84% there are strong offerings from players Apple 83% like Samsung and Lenovo, there are several vendors that are struggling to 8% Samsung remain relevant in the market. 15% Looking toward future demand in 6% Amazon the third quarter of 2012, (see Fig. 7) 6% we see that Apple’s iPad will lose some 3% share. Increased market awareness, Dell 5% and interest in Android powered tab- lets will benefit Samsung, Lenovo, and 2% Lenovo ASUS in the enterprise. 4% The most significant impact on the 3% Asus enterprise tablet market in the longer 4% term will be the uptake of Windows 8. 4% While we expect significant interest in HP 4% x86 based tablets powered by Windows 8, the interest in ARM based tablets will 2% Motorola be directly challenged by the iPad. 2% Key value propositions for Windows 3% 8 on ARM are integration with Micro- RIM/BlackBerry 2% soft services like Office, SharePoint, Ac- tive Directory and Exchange. But almost SOURCE: ChangeWave Research, 3Q 2012 Corporate IT Spending Trends, May 2012 all other tablets provide integration with these services — except for Office. F E B R U A RY 2 0 1 2 Office competitors and cloud M AY 2 0 1 2 based Office 365 may provide substi- tutes for iOS and Android tablet users. Windows 8 is also launching into a market that has the most alternatives Increased market awareness, and interest for Windows in more than 20 years. As such, according to the ChangeWave in Android powered tablets will benefit data, two-thirds of respondents cur- Samsung, Lenovo and ASUS in the enterprise. rently do not have plans to upgrade to Windows 8. (See Fig. 6) While the OS has yet to hit the mar- ket, the rate that organizations up- //////////////////////// grade from Windows 7 could be slow as companies see alternatives to Win- dows 8 for touch based devices as they are rolled out.MobileEnterpriseMag.com september/october 2012 Mobile Enterprise | T9
  • 8. State of the Enterprise Tablet Market figure 8 RIMs tablet prospects are fading Future Corporate Wireless Service Provider for Tabletsquickly, as the device vendor has not For those companies buying tablets in Q3 ’12, which wireless servicelaunched a major hardware refresh of provider will your company use?its PlayBook tablet. The updated OS wasimpressive, but the lack of developer 30%support and questions about the future AT&T 26%of BlackBerry and its supporting infra-structure remain. 29% Verizon 28%WAN or Wi-Fi? 2%Mobile tablets are heavily reliant on T-Mobile 3%network connectivity, which is need- 4%ed for Web browsing, messaging and Sprint 2%downloading mobile apps. For this rea-son, they are ideal devices for 3G and 11% No Wireless Service4G data services. Wireless wide-area 18%networks (WLAN) mean mobile tablets N/Acan access data from any coverage area. Don’t Know/Other 22%While all mobile tablets have WLANaccess, there is no guarantee that us- SOURCE: ChangeWave Research, 3Q 2012 Corporate IT Spending Trends, May 2012ers will be able to find or access a Wi- F E B R U A RY 2 0 1 2Fi hotspot while traveling away from M AY 2 0 1 2their office or residence. WANs, both 3G and 4G, deliver nearseamless connectivity without the needto authenticate when connecting to need to be sure these services are actu- where data access is running up againstthe network. Another advantage is ally being used. increasing mobile data costs.greater security in a world full of Wi-Fi While there are significant costs Mobile network bandwidth and thehotspots; man-in-the-middle attacks for WAN data access, the growth and spectrum it runs on is a finite resource,are possible by other networked de- interest in shared data plans on the and is significantly expensive from anvices or the access point itself, allowing consumer side, may spill over to the infrastructure perspective, particularlythird parties to view any and all data. corporate side. Tablet growth is being when compared with landline networks Virtual private networks (VPN) and driven by interest in mobile comput- — so demand for data will outstripsecure socket layer (SSL) technology ing and cloud services that allow users WAN supply for the foreseeable future.add a significant layer of protection, to access data from anywhere, on any In the ChangeWave survey, 59% ofbut users and IT administrators will device. This demand for anytime, any- companies said they will use WAN ac- cess. The opportunity here is the 22% of respondents that are undecided on the use of WAN data for tablets in While there are significant costs for WAN their company. (See Fig.8) data access, the growth and interest in shared Popular Apps for data plans on the consumer side may spill over the Enterprise to the corporate side. The drive toward pre-packaged apps for POS, CRM, field-service functions, T10 | Mobile Enterprise SEPTEMBER/OCTOBER 2012 MobileEnterpriseMag.com
  • 9. State of the Enterprise Tablet Market figure 9HR applications and order manage- Use of Tablet Applications by Typement is also encouraging individual What types of applications does your organization use on tablets?lines of business to make decisions in-dependent of enterprise IT. Email 82.1% As already seen in the survey dataon mobile deployment in the enter- Business Intelligence 44.1%prise, about 45% of respondents arein the active stage of deploying mobile Collaboration tools 27.9%apps for their employees. CRM 16.2% While IT may not be issuing corpo-rate-liable devices, enterprise divisions Customer-facing app 19.6%and groups certainly want to exploit ERP 9.5%the advantages of BYOD. Line of busi-ness heads are motivated by the need Expense management 19.6%to gain competitive advantage by en-abling their employees and partners. Field service 17.3% However, this will require work- GPS navigation 25.1%ing with enterprise IT staff since theycontrol the DMZ for business applica- Instant messaging 34.6%tions, encompassing the areas of QA, IT support tools 27.9%security and integration. As employees demand greater flex- POS – credit card 6.7%ibility and mobility and the enterpriseIT shop gets equally comfortable with Productivity 39.1%the app server and the security infra- Social networking 26.3%structure, we expect core enterprisesystems sitting behind the firewall to Time tracking 13.4%open up for mobile computing. Travel management 16.8%Future Development None 15.6%The responses regarding primary plat-form choice for app development were SOURCE: 451 Research, 451 Enterprise Mobility Snapshot, June 2012consistent with the growth of iOS and //////////////////////////////Android in the enterprise. Apple iOSscored the highest on both primary andsecondary preference for development.But after iOS, several enterprises haveequally favored both the browser andAndroid as their primary platform forapp development. While IT may not be issuing corporate-liable The rising adoption of HTML5in the enterprise has echoed well in devices, enterprise divisions and groups certainlythe survey. Regarding multi-platform want to exploit the advantages of BYOD.app development, enterprises havegiven equal weight to iOS, Android T12 | Mobile Enterprise SEPTEMBER/OCTOBER 2012 MobileEnterpriseMag.com
  • 10. State of the Enterprise Tablet Marketfigure 10Platform Choice for Mobile Application Developmentrank platforms in the priority that Your organization targets whileDEVELOPING or procuring a mobile app HTML5 will 3% continue to Apple iOS 49.4% 20.2% 16.7% 10.7% lag iOS and 3.6% Android. Browser 12.5% 22.6% 28.6% 32.7% (HTML5 approach) 4.8% 3% BlackBerry 10 4.2% 18.5% 69.6% and browser apps. Despite its still sig- 1.8% 3.6% 3% nificant presence in the enterprise in BlackBerry Tablet OS 16.1% 75.6% terms of installed devices, RIM’s cur- rent BlackBerry Tablet OS and next year’s BlackBerry 10 OS are not on the Google Android 10.7% 28.6% 28.6% 5.4% 26.8% radar of most developers. (See Fig. 10) The choice of HTML5 is poised to 0.6% 2.4% 3.6% Mobile Linux 12.5% 81% have a strong impact on code reuse and (Excluding Android) future maintenance, as the browser 2.4%4.8% 2.4% – especially those based on Webkit – Nokia Maemo 90.5% opens a route to multi-platform de- ployment. However, HTML5 will con- tinue to lag iOS and Android, owing to Windows Phone 8% 22.5% 5.1% 64.5% the stringent security requirements of 1.8% 4.2% 1.2% enterprises and the lack of comparable Windows CE app management tools. Windows 8 10.1% 82.7% (Embedded) and Windows Phone have scored well 3.6% 1.8% in terms of enterprise willingness to Windows XP 6% 12.5% 76.2% consider these platforms for develop- ment; however, very few of them have 1.8% 3.6% 2.4% Windows Vista 6% 86.3% any plans for active deployment now. There will continue to be significant 4.2% changes in enterprise mobility, as the Windows 7 12.5% 19% 4.8% 59.5% types of devices and their operating systems fluctuate. Management and 1.8% Windows 8 8.9% 34.5% 6.5% 48.2% development tools will need to sup- port multiple native and Web-based SOURCE: 451 Research, 451 Enterprise Mobility Snapshot, June 2012 platforms. And as user preferences PRI M A RY are increasingly a determining factor W I LL D EVELO P I N PA R A L L E L in decisions to adopt technology, it is W I LL CO N SI D ER imperative that IT build, buy or rent FUTURE PLA N infrastructure that provides flexibil- I G N O RE ity to adapt as these user preferences////////////////////////////////////////// change — and nowhere is this more critical than with tablets. // T14 | Mobile Enterprise SEPTEMBER/OCTOBER 2012 MobileEnterpriseMag.com
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