Come usare
i Social Media
un evento
in-store
per organizzare
Alberto Beccaris Social Media Specialist D4B
Chibimart Digita...
blo
g
website
MAILing
so
cial
live tweeting
visual
blogging
network
analytics
survey
sto
rify
content
leadrepo
rt
database...
promote
content
through
EVENT
blo
g
w
ebsite
M
AILin
g
so
cial
adv
• Responsive design
• form di contatto, richiesta info
• INfo: Agenda, speaker, partn...
blo
g
w
ebsite
M
AILin
g
so
cial
adv
• contenuti
• promo, sconti, offerte
• modulo contatto per richiesta info
• riferimen...
blo
g
w
ebsite
M
AILin
gso
cial
adv
• # twitter hashtag
• Facebook events
• linkedin SHoWCASE
• google+ events
• youtube l...
blo
g
w
ebsite
M
AILin
g
so
cial
adv
• content curation
• articoli, e-book, white paper
• influencer, esperti sul tema
EVE...
blo
g
w
ebsite
M
AILin
g
so
cial
adv
• google adwords
• facebook ads
• Linkedin ads
EVENT
EVENT
visual
real time
&
live
visual
blogging
network
monitoring
tweeting
[HootFeed, Tweetvite, Tweet My Events,
Tweet Reach]
• official hashtag
• ...
live tweeting
visual
blogging
monitoring
network
• foto
• video
• multidisplay
• user generated
content
• tool:
EVENT
[Pos...
live tweeting
visual
blogging
monitoring
network
• intro post
• real time post
• streaming video
• Live-polling
• guest bl...
live tweeting
visual
blogging
network
monitoring
• business meeting
• matchmaking
• speed dating
• networking room
• area ...
live tweeting
visual
blogging
analytics
network
• keyword monitoring
• brand monitoring
• web listening tool
• google anal...
storytell
feedback
&
EVENT
survey
co
n
ten
t
lead
repo
rt
pro
m
o
• timing: entro 24 ore
• thank you message
• offline - online
• tooL:
EVENT
databas...
survey
sto
rify
co
n
ten
t
lead
repo
rt
pro
m
o
• recupero documenti on e offline
• storify & paper.li
• Tool:
EVENT
datab...
24
survey
sto
rify
co
n
ten
t
lead
repo
rt
pro
m
o
• condivisione presentazioni
• community building
• slideshare
• contenuti...
survey
sto
rify
co
n
ten
t
leadrepo
rt
pro
m
o
• update message
• segmentazione database
• pianificazione recall
• sales
E...
survey
sto
rify
co
n
ten
t
lead
repo
rt
pro
m
o
• consuntivo evento
• e-book, white paper, guide,
• contenuti free o premi...
survey
sto
rify
co
n
ten
t
lead
repo
rt
pro
m
o
database
• consolidamento database iniziale
• newsletter
• community manag...
survey
sto
rify
co
n
ten
t
lead
repo
rt
database
pro
m
o
• loyalty marketing
• promozioni e offerte ad hoc
• premi
• guest...
Come Usare i Social Media per Organizzare un Evento In-Store
Come Usare i Social Media per Organizzare un Evento In-Store
Come Usare i Social Media per Organizzare un Evento In-Store
Come Usare i Social Media per Organizzare un Evento In-Store
Come Usare i Social Media per Organizzare un Evento In-Store
Come Usare i Social Media per Organizzare un Evento In-Store
Come Usare i Social Media per Organizzare un Evento In-Store
Come Usare i Social Media per Organizzare un Evento In-Store
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Come Usare i Social Media per Organizzare un Evento In-Store

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Quali sono le strategie più efficaci per organizzare e promuovere un evento offline attraverso l’uso dei social media e di alcuni strumenti del marketing digitale, all'interno di un percorso suddiviso in 3 fasi (pre, durante e post-evento).

La presentazione di Alberto Beccaris, Social Media Specialist, per la quinta edizione dei Chibi Digital Workshop a Chibimart, fiera dei bijoux e degli accessori moda, a Fiera Milano City (16-19 maggio 2014).

Published in: Marketing, Technology, Business
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Come Usare i Social Media per Organizzare un Evento In-Store

  1. 1. Come usare i Social Media un evento in-store per organizzare Alberto Beccaris Social Media Specialist D4B Chibimart Digital Workshop 2014
  2. 2. blo g website MAILing so cial live tweeting visual blogging network analytics survey sto rify content leadrepo rt database pro m o adv pre on postevent event event event map e
  3. 3. promote content through EVENT
  4. 4. blo g w ebsite M AILin g so cial adv • Responsive design • form di contatto, richiesta info • INfo: Agenda, speaker, partner, news • content: c-t-action, mappa, countdown ! EVENT
  5. 5. blo g w ebsite M AILin g so cial adv • contenuti • promo, sconti, offerte • modulo contatto per richiesta info • riferimenti presenze weB EVENT
  6. 6. blo g w ebsite M AILin gso cial adv • # twitter hashtag • Facebook events • linkedin SHoWCASE • google+ events • youtube live EVENT
  7. 7. blo g w ebsite M AILin g so cial adv • content curation • articoli, e-book, white paper • influencer, esperti sul tema EVENT
  8. 8. blo g w ebsite M AILin g so cial adv • google adwords • facebook ads • Linkedin ads EVENT
  9. 9. EVENT visual real time &
  10. 10. live visual blogging network monitoring tweeting [HootFeed, Tweetvite, Tweet My Events, Tweet Reach] • official hashtag • listening • retweet • mention • twitter wall • tool: EVENT
  11. 11. live tweeting visual blogging monitoring network • foto • video • multidisplay • user generated content • tool: EVENT [Postano, Snapcastr, Das Terminal]
  12. 12. live tweeting visual blogging monitoring network • intro post • real time post • streaming video • Live-polling • guest blogger • tool: EVENT [ScribbleLive, CoveritLive, Poll Everywhere]
  13. 13. live tweeting visual blogging network monitoring • business meeting • matchmaking • speed dating • networking room • area demo EVENT
  14. 14. live tweeting visual blogging analytics network • keyword monitoring • brand monitoring • web listening tool • google analytics • tool: EVENT [Social Mention, Topsy, Piwik, ChartBeat, Hashtagify, Mention Mapp]
  15. 15. storytell feedback & EVENT
  16. 16. survey co n ten t lead repo rt pro m o • timing: entro 24 ore • thank you message • offline - online • tooL: EVENT database sto rify [google modules, surveymonkey, survio]
  17. 17. survey sto rify co n ten t lead repo rt pro m o • recupero documenti on e offline • storify & paper.li • Tool: EVENT database [LiveFyre, StoryFul, 1-mix]
  18. 18. 24
  19. 19. survey sto rify co n ten t lead repo rt pro m o • condivisione presentazioni • community building • slideshare • contenuti free o premium EVENT database
  20. 20. survey sto rify co n ten t leadrepo rt pro m o • update message • segmentazione database • pianificazione recall • sales EVENT database
  21. 21. survey sto rify co n ten t lead repo rt pro m o • consuntivo evento • e-book, white paper, guide, • contenuti free o premium EVENT database
  22. 22. survey sto rify co n ten t lead repo rt pro m o database • consolidamento database iniziale • newsletter • community management • social media • content marketing EVENT
  23. 23. survey sto rify co n ten t lead repo rt database pro m o • loyalty marketing • promozioni e offerte ad hoc • premi • guest post EVENT

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