Arjen de Ruiter van Bol.com tijdens Data Donderdag

1. The value of data
Data Donderdag
Amsterdam, December 2013

2. 1

4. Chris Anderson, The Long Tail
“Voorspel niets,
meet en reageer”
3

5. The Long Tail
In the past there was a limited
number of products responsible for
the major part of sales.
# of times sold
Head
Today there are more product that we sell less.
All these products now generate the major part
of sales.
Long tail
Products sorted by # times sold
Bron: ‘The Long Tail’, Chris Anderson
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6. # of times sold
The Long Tail
Availability of production
resources for everyone
extends the long tail
Products sorted by # times sold
Bron: ‘The Long Tail’, Chris Anderson
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7. # of times sold
The Long Tail
Availability of all
products to all
consumers lifts
the tail
Products sorted by # times sold
Bron: ‘The Long Tail’, Chris Anderson
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8. # of times sold
The Long Tail
Matching all niche products
with consumers shifts business
from head to tail
Products sorted by # times sold
Bron: ‘The Long Tail’, Chris Anderson
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9. The value of data lies in
moving from head to tail
Moving from
head to tail
…
by matching
products &
customers …
by using data
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10. Value: customers find what they are
looking for with search rank

11. Value: inspire customers with
product recommendations

12. Value: a personal shop full of
inspiration for every customer

13. Value: provide us with explicit
feedback on your personal shop

16. As stories burn down,
value increases
Stories
Value
Story points/scope
Sprints
Value

17. 15 miljoen producten:
geen Big Data

18. 15 miljoen clicks per dag:
geen Big Data

19. > 10.000.000.000 product
>3.5TB + >20TB
combinaties: getting bigger!

20. Schaalbaar
rekenen:
ieder begin
is klein
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24. Kosteneffectief en groot genoeg?
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25. <schaalbaarheid>
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27. Lineair horizontale schaalbaarheid:
klein beginnen, zorgeloos groeien
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28. The value
of data
• A personal shop for
every customer
• Data is required
• Iterative
implementation
• On a scalable
platform
27

29. The value
of data
• A personal shop for
every customer
• Data is required
• Iterative
implementation
• On a scalable
platform
28