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The Value of Data

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Arjen de Ruiter van Bol.com tijdens Data Donderdag

Arjen de Ruiter van Bol.com tijdens Data Donderdag

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    The Value of Data The Value of Data Presentation Transcript

    • The value of data Data Donderdag Amsterdam, December 2013
    • 1
    • Chris Anderson, The Long Tail “Voorspel niets, meet en reageer” 3
    • The Long Tail In the past there was a limited number of products responsible for the major part of sales. # of times sold Head Today there are more product that we sell less. All these products now generate the major part of sales. Long tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 4
    • # of times sold The Long Tail Availability of production resources for everyone extends the long tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 5
    • # of times sold The Long Tail Availability of all products to all consumers lifts the tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 6
    • # of times sold The Long Tail Matching all niche products with consumers shifts business from head to tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 7
    • The value of data lies in moving from head to tail Moving from head to tail … by matching products & customers … by using data 8
    • Value: customers find what they are looking for with search rank
    • Value: inspire customers with product recommendations
    • Value: a personal shop full of inspiration for every customer
    • Value: provide us with explicit feedback on your personal shop
    • As stories burn down, value increases Stories Value Story points/scope Sprints Value
    • 15 miljoen producten: geen Big Data
    • 15 miljoen clicks per dag: geen Big Data
    • > 10.000.000.000 product >3.5TB + >20TB combinaties: getting bigger!
    • Schaalbaar rekenen: ieder begin is klein 19
    • 20
    • 21
    • 22
    • Kosteneffectief en groot genoeg? 23
    • <schaalbaarheid> 24
    • Lineair horizontale schaalbaarheid: klein beginnen, zorgeloos groeien 26
    • The value of data • A personal shop for every customer • Data is required • Iterative implementation • On a scalable platform 27
    • The value of data • A personal shop for every customer • Data is required • Iterative implementation • On a scalable platform 28