The Value of Data

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Arjen de Ruiter van Bol.com tijdens Data Donderdag

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The Value of Data

  1. 1. The value of data Data Donderdag Amsterdam, December 2013
  2. 2. 1
  3. 3. Chris Anderson, The Long Tail “Voorspel niets, meet en reageer” 3
  4. 4. The Long Tail In the past there was a limited number of products responsible for the major part of sales. # of times sold Head Today there are more product that we sell less. All these products now generate the major part of sales. Long tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 4
  5. 5. # of times sold The Long Tail Availability of production resources for everyone extends the long tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 5
  6. 6. # of times sold The Long Tail Availability of all products to all consumers lifts the tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 6
  7. 7. # of times sold The Long Tail Matching all niche products with consumers shifts business from head to tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 7
  8. 8. The value of data lies in moving from head to tail Moving from head to tail … by matching products & customers … by using data 8
  9. 9. Value: customers find what they are looking for with search rank
  10. 10. Value: inspire customers with product recommendations
  11. 11. Value: a personal shop full of inspiration for every customer
  12. 12. Value: provide us with explicit feedback on your personal shop
  13. 13. As stories burn down, value increases Stories Value Story points/scope Sprints Value
  14. 14. 15 miljoen producten: geen Big Data
  15. 15. 15 miljoen clicks per dag: geen Big Data
  16. 16. > 10.000.000.000 product >3.5TB + >20TB combinaties: getting bigger!
  17. 17. Schaalbaar rekenen: ieder begin is klein 19
  18. 18. 20
  19. 19. 21
  20. 20. 22
  21. 21. Kosteneffectief en groot genoeg? 23
  22. 22. <schaalbaarheid> 24
  23. 23. Lineair horizontale schaalbaarheid: klein beginnen, zorgeloos groeien 26
  24. 24. The value of data • A personal shop for every customer • Data is required • Iterative implementation • On a scalable platform 27
  25. 25. The value of data • A personal shop for every customer • Data is required • Iterative implementation • On a scalable platform 28
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