The value of data
Data Donderdag
Amsterdam, December 2013
1
Chris Anderson, The Long Tail

“Voorspel niets,
meet en reageer”

3
The Long Tail
In the past there was a limited
number of products responsible for
the major part of sales.

# of times sold...
# of times sold

The Long Tail

Availability of production
resources for everyone
extends the long tail

Products sorted b...
# of times sold

The Long Tail

Availability of all
products to all
consumers lifts
the tail

Products sorted by # times s...
# of times sold

The Long Tail

Matching all niche products
with consumers shifts business
from head to tail

Products sor...
The value of data lies in
moving from head to tail

Moving from
head to tail
…

by matching
products &
customers …

by usi...
Value: customers find what they are
looking for with search rank
Value: inspire customers with
product recommendations
Value: a personal shop full of
inspiration for every customer
Value: provide us with explicit
feedback on your personal shop
As stories burn down,
value increases

Stories

Value

Story points/scope

Sprints

Value
15 miljoen producten:
geen Big Data
15 miljoen clicks per dag:
geen Big Data
> 10.000.000.000 product
>3.5TB + >20TB
combinaties: getting bigger!
Schaalbaar
rekenen:
ieder begin
is klein

19
20
21
22
Kosteneffectief en groot genoeg?

23
<schaalbaarheid>

24
Lineair horizontale schaalbaarheid:
klein beginnen, zorgeloos groeien
26
The value
of data
• A personal shop for
every customer
• Data is required
• Iterative
implementation
• On a scalable
platf...
The value
of data
• A personal shop for
every customer
• Data is required
• Iterative
implementation
• On a scalable
platf...
The Value of Data
The Value of Data
The Value of Data
The Value of Data
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The Value of Data

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Arjen de Ruiter van Bol.com tijdens Data Donderdag

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The Value of Data

  1. 1. The value of data Data Donderdag Amsterdam, December 2013
  2. 2. 1
  3. 3. Chris Anderson, The Long Tail “Voorspel niets, meet en reageer” 3
  4. 4. The Long Tail In the past there was a limited number of products responsible for the major part of sales. # of times sold Head Today there are more product that we sell less. All these products now generate the major part of sales. Long tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 4
  5. 5. # of times sold The Long Tail Availability of production resources for everyone extends the long tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 5
  6. 6. # of times sold The Long Tail Availability of all products to all consumers lifts the tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 6
  7. 7. # of times sold The Long Tail Matching all niche products with consumers shifts business from head to tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 7
  8. 8. The value of data lies in moving from head to tail Moving from head to tail … by matching products & customers … by using data 8
  9. 9. Value: customers find what they are looking for with search rank
  10. 10. Value: inspire customers with product recommendations
  11. 11. Value: a personal shop full of inspiration for every customer
  12. 12. Value: provide us with explicit feedback on your personal shop
  13. 13. As stories burn down, value increases Stories Value Story points/scope Sprints Value
  14. 14. 15 miljoen producten: geen Big Data
  15. 15. 15 miljoen clicks per dag: geen Big Data
  16. 16. > 10.000.000.000 product >3.5TB + >20TB combinaties: getting bigger!
  17. 17. Schaalbaar rekenen: ieder begin is klein 19
  18. 18. 20
  19. 19. 21
  20. 20. 22
  21. 21. Kosteneffectief en groot genoeg? 23
  22. 22. <schaalbaarheid> 24
  23. 23. Lineair horizontale schaalbaarheid: klein beginnen, zorgeloos groeien 26
  24. 24. The value of data • A personal shop for every customer • Data is required • Iterative implementation • On a scalable platform 27
  25. 25. The value of data • A personal shop for every customer • Data is required • Iterative implementation • On a scalable platform 28
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