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The Value of Data

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Arjen de Ruiter van Bol.com tijdens Data Donderdag

Arjen de Ruiter van Bol.com tijdens Data Donderdag

Published in: Technology, Business

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  • 1. The value of data Data Donderdag Amsterdam, December 2013
  • 2. 1
  • 3. Chris Anderson, The Long Tail “Voorspel niets, meet en reageer” 3
  • 4. The Long Tail In the past there was a limited number of products responsible for the major part of sales. # of times sold Head Today there are more product that we sell less. All these products now generate the major part of sales. Long tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 4
  • 5. # of times sold The Long Tail Availability of production resources for everyone extends the long tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 5
  • 6. # of times sold The Long Tail Availability of all products to all consumers lifts the tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 6
  • 7. # of times sold The Long Tail Matching all niche products with consumers shifts business from head to tail Products sorted by # times sold Bron: ‘The Long Tail’, Chris Anderson 7
  • 8. The value of data lies in moving from head to tail Moving from head to tail … by matching products & customers … by using data 8
  • 9. Value: customers find what they are looking for with search rank
  • 10. Value: inspire customers with product recommendations
  • 11. Value: a personal shop full of inspiration for every customer
  • 12. Value: provide us with explicit feedback on your personal shop
  • 13. As stories burn down, value increases Stories Value Story points/scope Sprints Value
  • 14. 15 miljoen producten: geen Big Data
  • 15. 15 miljoen clicks per dag: geen Big Data
  • 16. > 10.000.000.000 product >3.5TB + >20TB combinaties: getting bigger!
  • 17. Schaalbaar rekenen: ieder begin is klein 19
  • 18. 20
  • 19. 21
  • 20. 22
  • 21. Kosteneffectief en groot genoeg? 23
  • 22. <schaalbaarheid> 24
  • 23. Lineair horizontale schaalbaarheid: klein beginnen, zorgeloos groeien 26
  • 24. The value of data • A personal shop for every customer • Data is required • Iterative implementation • On a scalable platform 27
  • 25. The value of data • A personal shop for every customer • Data is required • Iterative implementation • On a scalable platform 28