Assessing the mobile readiness of legacy content (3) pptx


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Assessing the mobile readiness of legacy content (3) pptx

  1. 1. Assessing the Mobile-Readiness of Legacy Content Linda Morone
  2. 2. About the Speaker • DCL’s core service is data conversion from any format to any format • Additional services also include – eBook production – Composition – QA – Content Reuse Analysis – Project set-up/management – Consulting – Transcription – Translation • Services can be bundled or sold al a carte • Highly proficient with very complex projects • Solid reputation within all industries 2
  3. 3. Does Your Organization Have a MobileContent Strategy in Place?• If so… good for you!• If not… what are you waiting for? 3
  4. 4. #1 Question to Ask Yourselves…Are we ready to distribute our technical content inany form… at any time… to anyone who needs it? • Customers • Technical support • MRO • Engineering • Global departments 4
  5. 5. Survey Says… Content is a valuable asset!• Content comprises more than 50% of company value• Spans all industries & sizes of companies• 50% of converted content is product info & service manuals• 83% need the converted content for customers• 77% will use their content to support customer service• Product manuals are the best eRead! 5
  6. 6. EPUB is Not a Mobile Strategy!• It’s NOT about what is sexy & cool• It’s ALL about flexibility & long-term value The real world is full of options… your content needs to support all that apply 6
  7. 7. The Business Drivers 7
  8. 8. Assessing Your Content’s Value… 8
  9. 9. Come Out of Your Silo!• Ask your customers!• Ask your internal departments!• Ask the experts! Your opinion counts but, after all, it IS your opinion. 9
  10. 10. How Informed is Your Management? 10
  11. 11. What is Standing in Your Way?• Lack of resources• Misguided perceptions• Insufficient processes• Limited funds• Lack of tools• Insufficient expertise• Silos… people & otherwise• Some of the above• All of the above 11
  12. 12. Manage the Risks…• Understand the value of your content• Complexity of today’s content needs expert attention• Lack of product information means lost revenue opportunities• Competing in a global market requires flexible content• Trust the experts…don’t go it alone You only get one chance to do it right! 12
  13. 13. Build a Plan for the Future…• Understand the cost of doing business today• Identify the inefficiencies that currently exist• Create standards & best practices• Make everyone a stakeholder• Make change happen! 13
  14. 14. Product Content Supports Every Aspect ofa Business…Mobility & Timeliness are Critical• Invest in your strategy• Keep tabs on buying influences• Maintain your content• Digitize! 14
  15. 15. New technologies bring new challenges…Mobilize & survive! 15
  16. 16. Q&A 16
  17. 17. For More InformationPlease Contact: Linda Morone Senior Vice President, Sales & Marketing 718.307.5728 17