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Presentation DKS GeoSmart
 

Presentation DKS GeoSmart

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Presentation of our geomarketing tool DKS GeoSmart

Presentation of our geomarketing tool DKS GeoSmart

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    Presentation DKS GeoSmart Presentation DKS GeoSmart Presentation Transcript

    • Geographical Dashboard Carles Cabre www.datknosys.com DKS GeoSmart www.datknosys.com January 2013
    • 1. On points of sale / service: • What is my geographical coverage? • How do I measure the performance of each facility and how to set your goals? • Do I have the right number of establishments? Strategic activities of the companies www.datknosys.com© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados2 • Do I have the right number of establishments? • Where I can open a new establishment? • Do I want my outlets specialize or adapt to specific segments? • Where is my competition, what your coverage, what establishments affects me?
    • 2. About customers and prospects: • Who are they? Where are they? How are they? • Where can I find more like them? • How I can reach them? Strategic activities of the companies www.datknosys.com© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados3 3. On trade routes: • Are they the most efficient? • How I can change the delivery routes to attract new customers? • Where do I need a new distribution point?
    • Internal company External Data . DKS GeoSmart is Geomarketing tool that supports business decisions due to the spatial variable. DKS GeoSmart www.datknosys.com© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados4 Internal company data External Data Market . Sales, customers, suppliers, costs, ... Distribution of population by sex and age, presence of children, land use, cadastre Geomarketing de DatKnoSys
    • Layers of Information - Business Indicators+ Market Indicators www.datknosys.com© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados5 www.datknosys.com© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados Market Indicators Map
    • Determines areas of influence for certain products / services. Detects major and minor areas of sale. Study office cannibalization. Position areas of greatest demand. Locates targets specific areas. DKS GeoSmart - Benefits www.datknosys.com© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados6 www.datknosys.com Locates targets specific areas. Help optimizing marketing campaigns. Support the expansion department. © DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados
    • Opening new stores: high potential areas, low coverage, low competition. Mailbox and mix of channels: launch of new sales points, reactivation of which do not work. Branch network optimization, post-merger, reduced network expansion. Attracting qualified prospects into office areas of influence, potential DKS GeoSmart – some applications www.datknosys.com© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados7 www.datknosys.com Attracting qualified prospects into office areas of influence, potential demand for products (pension plans, funds, savings accounts ...). Resizing, specialization, diversification of services in offices. © DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados
    • DatKnoSys Experts in give a overview that a business need to improve their decisions. DatKnoSys incorporates company data with external data from market. Sales, nº customers, advertising Comments on social networks, post on blogs,Customer My data www.datknosys.com© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados8 www.datknosys.com© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados advertising investment, ... post on blogs, surveys, ... Demographic, economic, labor market, land and housing, prices, ... Indicators own sector, number of competitors, media presence, ... Competitor’s data External data Customer Opinion My data MY COMPANY
    • Our customers www.datknosys.com© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados9 www.datknosys.com© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados
    • Conclusions We are experts in integration and data analysis We take advantage from your company data and the market data We provide a clear overview To understand what are happening www.datknosys.com© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados10 www.datknosys.com© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados To understand what are happening We suggest you the actions that you can realize Leave you decide with the maximum information
    • ¡Thank you! We are at your disposal © DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com We are at your disposal Carles Cabre ccabre@datknosys.com www.datknosys.com