Company presentation
Juan Francisco García
Founder & CEO
BARCELONA | MADRID | SAN FRANCISCO
2
Index
1 Datknosys
2 DKS EAP
3 Services and solutions
4 Value proposition
3
 Managers and business managers need to make accurate
decisions based on all data available in the company, market and
...
4
About DatKnoSys
DatKnoSys is a specialized company in data analysis and solutions development to help in the
business de...
5
DEMOGRAPHICS,
ECONOMIC, WORK MARKET,
LAND AND HOUSE, PRICES,…
The challenge: DatKnoSys
Experts giving a overview that a ...
6
DatKnoSys bet on Business Analytics
Business Analytics seeks to lead the right information, to right people, in the righ...
7www.datknosys.com
The key questions answered by DatKnoSys
PAST PRESENT FUTURE
INFORMATION ¿Qué ha pasado?
INFORMES
¿Qué e...
8
 Adaptable to your business.
 Intuitive, easy to use and understand.
 Completes, all (KPIs, maps, reports,…) in one p...
9
DKS EAP – Enterprise Analytical Portal
Business Analytical Portal that
integrates: key performance
indicators (KPIs), sp...
10
DKS EAP
GEOMARKETING - GIS DATA MINING
REPORTING
They add functionality to DKS EAP: COLLABORATIVE NOTES
DASHBOARD
BIG D...
11
DKS EAP
BENEFITS
 Information in a single platform: business indicators (KPIs), spatial
information (geomarketing), ad...
12
Solution adapted
to your needs:
1 platform, multiple applications
DKS EAP
13
DKS EAP module: DKS GeoSmart
BENEFITS
 Integrates internal data from the company: sales, costumers,
suppliers,… with e...
14
DKS EAP module: DKS GeoSmart
General view of an
information tab
15
DKS EAP module: DKS DashView
BENEFITS
 Business control.
 Monitoring KPIs.
 Data analysis in a dynamic way.
 Data c...
16
DKS EAP module: DKS DashView
The information is distributed
in different tabs, indicators,
charts...
17
DKS DATA MINING aims to obtain a better customers’ understanding, their
characteristics and activity studying big volum...
18
DKS EAP module: Data Mining
BENEFITS
 Definition and implementation KPIs (Brand awareness, churn,
satisfaction, ROI......
19
DKS EAP module: DKS Reports
BY DKS REPORTS YOU CAN GENERATE SIMPLE AND AUTOMATED REPORTS
BASED ON THE INFORMATION AVAIL...
20
DKS EAP module: DKS Reporting
General view of an
information tab
21
DKS EAP module: Collaborative notes
BY COLLABORATIVE NOTES YOU CAN ACCESS AND SHARE DOCUMENTS AND
NOTES IN COMBINATION ...
22
DKS EAP module: Big Data Repository
THE STORAGE AND ANALYSIS SERVICE OF DKS DATAMART IS BUILT ON
INNOVATIVE TECHNOLOGIE...
23
Business Analytics services
Customer Intelligence
Marketing Analytics
Risks
Web Analytics
Social Media Analytics
24
Business Analytics services – Customer Intelligence
• Definition and implantation KPIs (brand awareness, churn,
satisfa...
25
Business Analytics services – Marketing Analytics
• Segmentation.
• Cross-selling and up-selling.
• Analysis and optimi...
26
Business Analytics services – Risks
• Customers segmentation.
• Risk customer analysis, credits and policies.
• Portfol...
27
Business Analytics services – Web Analytics
• Metrics and reports implantation and definition.
• Traffic analysis and r...
28
Business Analytics services – Social Media Analytics
• Follow of social media accounts.
• Competitive Intelligence.
• S...
29
Solutions DKS EAP based
30
Solutions DKS EAP-Based: DKS SocialSmart
DKS SOCIALSMART IS THE SOCIAL ANALYTICS SOLUTION THAT
INTEGRATES DATA FROM THE...
31
Solutions DKS EAP-Based: DKS SocialSmart
General view of an
information tab
32
Solutions DKS EAP-Based: DKS SmarKet
BENEFITS
 Improvement of the performance on Marketing investment.
 Searches stan...
33
Solutions DKS EAP-Based: DKS SmarKet
General view of an
information tab
34
BENEFITS
 Segments target in order of demand’s zone.
 Identifies the areas with bigger presence of specific target.
...
35
Example, on the map, it detects
patterns of customers’ behavior
in the different areas of a
Center influence.
Solutions...
36
Solutions DKS EAP-Based: DKS Employ Viewer
DKS EMPLOY VIEWER is a new generation of services
aimed at providing a detai...
37
Solutions DKS EAP-Based: DKS Employ Viewer
General view of an
information tab
38
Value proposition
We are experts in
integration and data analysis
We take advantage
from your company data and the mark...
© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com
¡Thank you!
We are at your ser...
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Datknosys corporate presentation 2014

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Datknosys corporate presentation 2014

  1. 1. Company presentation Juan Francisco García Founder & CEO BARCELONA | MADRID | SAN FRANCISCO
  2. 2. 2 Index 1 Datknosys 2 DKS EAP 3 Services and solutions 4 Value proposition
  3. 3. 3  Managers and business managers need to make accurate decisions based on all data available in the company, market and environment. The recent economic crisis has grown this need.  Managers don't understand technology or business intelligence products. They simply wish to connect to a information portal where they can receive a quick and accurate update of what happens in their company and market. "Google analytic for companies" The problem: Decision makers
  4. 4. 4 About DatKnoSys DatKnoSys is a specialized company in data analysis and solutions development to help in the business decisions making. DatKnoSys works with the most innovative technology 2.0 in data analysis for a greater flexibility, dynamism and specially easy access in use of available information in the enterprise and market. DatKnoSys guides, advises and supports our customers in business, trough the study and analysis of the internal and external information to help them to determine the best strategy and operation.
  5. 5. 5 DEMOGRAPHICS, ECONOMIC, WORK MARKET, LAND AND HOUSE, PRICES,… The challenge: DatKnoSys Experts giving a overview that a business need to improve their decisions. DatKnoSys incorporates company data with external data from market. COMPETITORS’ DATA CUSTOMER OPINIONMY DATA MY COMPANY SALES, Nº COSTUMERS, ADVERTISING INVERSION ,… COMMENT IN SOCIAL MEDIA, BLOG POSTS, SURVEYS,… INDICATORS FROM THE OWN SECTOR, Nº OF COMPETITORS, MEDIA APPEARANCE,… EXTERNAL DATA
  6. 6. 6 DatKnoSys bet on Business Analytics Business Analytics seeks to lead the right information, to right people, in the right place. Uses statistics techniques and data mining applied to the business. Business analytics allows:  Costumers comprehension.  Predicting behavior.  Marketing optimization.  Analyze the social media.
  7. 7. 7www.datknosys.com The key questions answered by DatKnoSys PAST PRESENT FUTURE INFORMATION ¿Qué ha pasado? INFORMES ¿Qué está pasando? ALERTAS ¿Qué va a pasar? PREDICCIÓN COMPREHENSION ¿Cómo y porqué ha pasado? MODELADO ¿Cuál es la siguiente acción a tomar? RECOMENDACIÓN ¿Qué es lo mejor y peor que puede pasar? OPTIMIZACIÓN Y SIMULACIÓN BUSINESS INTELLIGENCE BUSINESS ANALYTICS
  8. 8. 8  Adaptable to your business.  Intuitive, easy to use and understand.  Completes, all (KPIs, maps, reports,…) in one portal.  Oriented to BigData: managing a big quantity of data.  Global: Completing all available information in your company with information from market. DatKnoSys’ solutions are
  9. 9. 9 DKS EAP – Enterprise Analytical Portal Business Analytical Portal that integrates: key performance indicators (KPIs), spatial information (geomarketing), advanced analysis (data mining), reporting, collaborative notes,... EVERYTHING YOU NEED FOR YOUR ANALYTICS IN ONE SINGLE PORTAL  Adaptable to any business..  Intuitive, easy to use and interpret..  Complete, all integrated functionality.  Facing the BigData: handling of large volume of data.  Global: complementing the information available from the company with the market.
  10. 10. 10 DKS EAP GEOMARKETING - GIS DATA MINING REPORTING They add functionality to DKS EAP: COLLABORATIVE NOTES DASHBOARD BIG DATA REPOSITORY DKS Reports DKS GeoSmart DKS DataMart DKS DashView DKS Data Mining
  11. 11. 11 DKS EAP BENEFITS  Information in a single platform: business indicators (KPIs), spatial information (geomarketing), advanced analysis (data mining), reporting, collaborative notes, …  Ease to perform predictive analysis.  Global vision: it puts together the data of your business with whatever happens in the market.
  12. 12. 12 Solution adapted to your needs: 1 platform, multiple applications DKS EAP
  13. 13. 13 DKS EAP module: DKS GeoSmart BENEFITS  Integrates internal data from the company: sales, costumers, suppliers,… with external data from the market: Statistics from INE, chambers of commerce,…  Provides a overview of influence’s areas.  Determines the zones with more and less sales.  Studies point of sales cannibalization.  Identifies the areas with more and less demand. DKS GEOSMART IS A GEOMARKETING TOOL THAT HELPS IN A BUSINESS DECISION BASED IN THE SPACE VARIABLE.
  14. 14. 14 DKS EAP module: DKS GeoSmart General view of an information tab
  15. 15. 15 DKS EAP module: DKS DashView BENEFITS  Business control.  Monitoring KPIs.  Data analysis in a dynamic way.  Data combination from company as well as from market.  Reports visualization and distribution.  Geospatial analysis. DKS DASHVIEW IS A DASHBOARD PLATFORM WITH KEY INDICATORS TO ANALYZE BUSINESS.
  16. 16. 16 DKS EAP module: DKS DashView The information is distributed in different tabs, indicators, charts...
  17. 17. 17 DKS DATA MINING aims to obtain a better customers’ understanding, their characteristics and activity studying big volume data. Its main objective is to establish a strategy and marketing plan that will allow us to maximize the real value of all the company's customers. DKS EAP module: Data Mining Overview of business by customer Proactive and reactive retention Product and services renewal Customer segmentation
  18. 18. 18 DKS EAP module: Data Mining BENEFITS  Definition and implementation KPIs (Brand awareness, churn, satisfaction, ROI...).  Tactical and strategic customer segmentation.  Report and recovery of deserters.  Customers evolution prediction.  Attracting new customers.  Customer retention.  Shopping basket analysis.  Recommendation systems.
  19. 19. 19 DKS EAP module: DKS Reports BY DKS REPORTS YOU CAN GENERATE SIMPLE AND AUTOMATED REPORTS BASED ON THE INFORMATION AVAILABLE ON THE PLATFORM. THE SERVICE GIVES YOU THE POSSIBILITY OF DOCUMENTING THE CURRENT SITUATION OF YOUR COMPANY AND ITS CONTEXT, EXPEDITING THE SHARING OF USEFUL INFORMATION FOR DECISION MAKING AND ITS HISTORICAL RECORD IN TURN. BENEFITS  Preset and custom tailored reporting.  Automated programming of mailing.  Export to multiple formats.  Ad-hoc reporting.  Documentation updated and useful for decision-making.
  20. 20. 20 DKS EAP module: DKS Reporting General view of an information tab
  21. 21. 21 DKS EAP module: Collaborative notes BY COLLABORATIVE NOTES YOU CAN ACCESS AND SHARE DOCUMENTS AND NOTES IN COMBINATION WITH YOUR KPIS AND REPORTS ON EAP DKS, ALWAYS COLLABORATING WITH YOUR COLLEAGUES (SOCIAL KNOWLEDGE CONCEPT) BENEFITS  Access corporate documents and notes  Create your own documents / notes to share with your colleagues in DKS EAP  Complete and comprehensive analysis: Data Structured + Unstructured (Text)  Social Knowledge
  22. 22. 22 DKS EAP module: Big Data Repository THE STORAGE AND ANALYSIS SERVICE OF DKS DATAMART IS BUILT ON INNOVATIVE TECHNOLOGIES EXCLUSIVE DATABASES FOR THIS PURPOSE. BENEFITS  Collecting and integrating data from multiple sources  Diversity of data formats  Large volumes of data (terabytes)  Instant access to any data with excellent response times  Specific innovative technology in this area
  23. 23. 23 Business Analytics services Customer Intelligence Marketing Analytics Risks Web Analytics Social Media Analytics
  24. 24. 24 Business Analytics services – Customer Intelligence • Definition and implantation KPIs (brand awareness, churn, satisfaction, ROI.. ). • Strategic and tactical segmentation of customers. • Reports and deserters recovery. • Customers’ evolution prediction. • Gain of new customers. • Customers’ retention. • Shopping basket analysis. • Customer life cycle.
  25. 25. 25 Business Analytics services – Marketing Analytics • Segmentation. • Cross-selling and up-selling. • Analysis and optimization of marketing campaigns. • Business opportunities detection. • Geomarketing.
  26. 26. 26 Business Analytics services – Risks • Customers segmentation. • Risk customer analysis, credits and policies. • Portfolio management. • Risk management. • Cost estimation’s complaints.
  27. 27. 27 Business Analytics services – Web Analytics • Metrics and reports implantation and definition. • Traffic analysis and recommendations oriented to objectives. • Contents and conversations optimization. • Combined dashboards and reports (online-offline). • Search engines marketing optimization. • Internal search engine optimization. • Recommendation systems.
  28. 28. 28 Business Analytics services – Social Media Analytics • Follow of social media accounts. • Competitive Intelligence. • Sentiment analysis. • Users behaviour analysis.
  29. 29. 29 Solutions DKS EAP based
  30. 30. 30 Solutions DKS EAP-Based: DKS SocialSmart DKS SOCIALSMART IS THE SOCIAL ANALYTICS SOLUTION THAT INTEGRATES DATA FROM THE DIFFERENT SOCIAL NETWORKS AND BLOGS. DKS SOCIALSMART MEASURES RELATIVE POSITION OF YOUR BRAND COMPARED WITH A SET OF BRANDS COMPETITORS. BENEFITS  Measure Social Media Return on Investment (ROI).  Detects rumors in the web, as well as relevant topics.  Draws the mentions of the brand.  Identifies the most relevant users.  Compares my position with my competitors’ position.  Evaluates the creation of my contents.  Knows the share of voice.  Analyzes the feeling and the importance of the messages.
  31. 31. 31 Solutions DKS EAP-Based: DKS SocialSmart General view of an information tab
  32. 32. 32 Solutions DKS EAP-Based: DKS SmarKet BENEFITS  Improvement of the performance on Marketing investment.  Searches standards in yours sales data.  Costumer’s segmentation.  Prediction costumer’s behavior.  ROI measurement in the different campaigns. DKS SMARKET IS A COSTUMERS INTELLIGENCE PORTAL THAT OPTIMIZES CAMPAIGNS TO CONSUMER LIFE CYCLE.
  33. 33. 33 Solutions DKS EAP-Based: DKS SmarKet General view of an information tab
  34. 34. 34 BENEFITS  Segments target in order of demand’s zone.  Identifies the areas with bigger presence of specific target.  Combines company information with market information.  Analyzes the performance per action.  Compares the results achieved in other previous campaign.  Complete geographic visualization with detailed information, prepared in a dashboard. Solutions DKS EAP-Based: DKS SmartMail DKS SMARTMAIL IS THE GEOMARKETING SOLUTION TO OPTIMIZE THE COMPANY MAILING.
  35. 35. 35 Example, on the map, it detects patterns of customers’ behavior in the different areas of a Center influence. Solutions DKS EAP-Based: DKS SmartMail
  36. 36. 36 Solutions DKS EAP-Based: DKS Employ Viewer DKS EMPLOY VIEWER is a new generation of services aimed at providing a detailed view of specific information on Employment. BENEFITS Access to the service is via browser site with restricted access by user profiles. Provision of infrastructure, implementation services, adaptation, customer support and advice throughout the service. It is a service dedicated to providing and displaying information, compare and analyze in order to facilitate customers making decisions in a timely manner. It is particularly aimed at: Councils, Councils, Councils, Autonomous Regions and all those services and institutions that demand a better understanding of the reality of territory in matters of employment and socio-demographic data (employment agencies, employment services, etc..) .
  37. 37. 37 Solutions DKS EAP-Based: DKS Employ Viewer General view of an information tab
  38. 38. 38 Value proposition We are experts in integration and data analysis We take advantage from your company data and the market data We provide a clear overview To understand what are happening We suggest you the actions that you can realize Leave you decide with the maximum information
  39. 39. © DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com ¡Thank you! We are at your service Juan Francisco Gracía| Founder & CEO jfgarcia@datknosys.com www.datknosys.com © DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados BARCELONA | MADRID | SAN FRANCISCO

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