• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Marriott, Group Six
 

Marriott, Group Six

on

  • 2,563 views

Presentation about the branded customer experience of Marriott, by group 6 of Summercourse Az 08.

Presentation about the branded customer experience of Marriott, by group 6 of Summercourse Az 08.

Statistics

Views

Total Views
2,563
Views on SlideShare
2,560
Embed Views
3

Actions

Likes
0
Downloads
85
Comments
0

1 Embed 3

http://www.slideshare.net 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Marriott, Group Six Marriott, Group Six Presentation Transcript

    • Group 6: Ruud Lommerse, Nard Louws, Petra Vestjens & Marije Woltman Assignement Summercourse
    • Index Presentation
      • Introduction
      • History
      • Concept
      • Marketing Mix
      • Branded Customer Experience
      • Conclusion
    • Introduction
      • Why did we choose the Marriott?
      • What is Marriott?
    • History
      • In 1927 J. Willard Marriott and his wife open their first A&W Root Beer stand
      • In 1957 Marriott opens it's first hotel in Virginia
      • Marriott Corporation
      • Marriott International and
      • Host Marriott Corporation
    • Concept
      • Guests have to have the best possible experience in Marriott
      • The brands provide a standard packing of services what have to be in all the hotels and also a packing of their own services
      • Consistent quality and customer-focused innovation are hallmarks of the company
      • The brand is a fresh take on luxury
      • The workforce mirrors the demographic trends
    • Marketing Mix
      • Place
      • Promotion
      • Product
      • Price
      • Staff
    • Branded Customer Experience
      • Main goal: make the guests feel home as much as possible
      • Concept of Marriott in short: “You name it, we have it”
      • Personal always friendly en polite
      • Typical America: the way everything is offered to the guests
      • Is this possible in the Netherlands?
    • Conclusion
      • Best and highest customer experience
      • Promotion to reach maximum amount of guests
      • Concept is flexible to succeed worldwide
      • Pricing for every target group
    • Questions?