SEO Basics for Artist Websites and Blogs

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Daryle Dickens
Publisher
ArtPalaver.com

Search Engine Optimization

Search engine optimization ( SEO ) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog ) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search , local search , video search and industry-specific vertical search engines. This gives a web site web presence . As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design . The term "search engine friendly" may be used to describe web site designs, menus , content management systems , images, videos, shopping carts , and other elements that have been optimized for the purpose of search engine exposure. (helps people find you for free)

Disclaimer!

Why care?

Not just words, the right words.
12x12 still life I just finished.
An earthy toned oil on canvas depicting 2 vases and beautiful flowers. I enjoyed using the copper toned brown to compliment…

Always aim for 300 words or more.
Write off line
Write to a blind friend
Find an editor

Google reads your title first.
Be descriptive
60 characters max.
Wordpress plugin or theme can help
Check out my latest piece! VS. Oil on Canvas Two Vase Still Life

Use categories and tags.
Each one creates a new page
The more pages the more to be found

Descriptive name for images. IMG_07568.jpg Oil-canvas-still-life.jpg

Link back to your site.
Leave comments on blogs.
Get involved in a forum or two.
Set up Twitter to automatically post your updates.
Do the same for Facebook.

Questions?

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THANK YOU!

SEO Basics for Artist Websites and Blogs

by Daryle Dickens on Apr 14, 2010

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SEO Basics for Artist Websites and Blogs — Presentation Transcript