1. The Importance of
Identity Management
Darryll Robinson
Manager: Fraud and Identity Solutions
@DarryllRobinson
Darryll Robinson

2. What is Identity Management?
• Wikipedia
“…identity management (IdM) describes the
management of individual principals, their
authentication, authorization,[1] and privileges
within or across system and enterprise
boundaries[2] with the goal of increasing
security and productivity while decreasing cost,
downtime and repetitive tasks”

3. What is Identity Management?
• CIO
“Identity management is a term that refers
broadly to the administration of individual
identities within a system, such as a company, a
network or even a country.”

5. We know what it is!

6. And we know what it isn’t

7. Identity Management
back when

8. Humans evolved to classify things
Safe Dangerous

9. Humans evolved to classify things
Safe Dangerous

10. Humans evolved to classify things
Safe Dangerous

11. Humans evolved to classify things
Safe Dangerous

12. What is Identity Management now?

13. Real world has moved online

14. How do we tell avatars apart?

15. This guy…

16. … was pretending to be this gal

17. Why is Identity Management
important?

18. It’s a huge risk throughout the customer
lifecycle
Manage
RetainCollect
Acquire

19. What can be done?

20. Multi-Factor Authentication (MFA)
• Knowledge – something only the user
knows
• Possession – something only the user has
• Inherence – something only the user is

21. Knowledge
• something only the user knows
• PIN Code
• Password
• Questions

22. Possession
• Something only the user has
• Cell phone
• Token
• Smart card

23. Inherence
• Something only the user is
• Fingerprint
• Voice print
• Facial print

24. Time and location
• Somewhere only the user is
• More than 1 location at the same time
• More than 1 access request at the same
time

25. Benefits of knowing
your customer

26. The obvious ones
• Reduce third party fraud

27. The obvious ones
• Reduce third party fraud
• Improve customer relationship
management (KYC)

28. The obvious ones
• Reduce third party fraud
• Improve customer relationship
management (KYC)
• Open up account management

29. A bit more about
Account Management

30. • Password reset

31. • Password reset
• Address update

32. • Password reset
• Address update
• Paperless account opening

33. The less obvious ones
• Ticket sales
• In-store purchases
• Check-in

34. Recap

35. • We know what Identity Management is
• We know why it’s important
• We know what can be done
– Multi-Factor Authentication
• The possibilities are endless

36. Questions