Darren Marble
Co-founder & CEO, FilmBreak
dmarble@filmbreak.com
310.710.9920 (cell)
@darrenmarble
May 2nd, 2014
CrowdfundX...
Introduction
Crowdfunding Overview
Crowdfunding for Entertainment
Entertainment Crowdfunding Case Studies
Tips for Su...
Bay Area Roots
UCLA
Time Warp
Silicon Beach
Diving In
Professional Services
Professional Services
Samwise & Shovels
Crowdfunding Overview
Crowdfunding is the collection of finance from
backers - the “crowd” - to fund an initiative and
us...
Kickstarter Stats
Over $1B pledged
60k successfully funded projects
6mm unique backers
1.8mm repeat backers
14mm tota...
Success Stories
Value Proposition for Entertainment
Get the WIN
Build and carry your audience
Generate tons of positive press
Retain c...
Tips for Successful Campaigns
Get 25% of target committed pre-launch
Identify 100 blogs to target for pitching
Offer co...
There is no “free lunch”
Aggressive friends and family outreach
Facebook messaging is highly effective
If you’re askin...
Blog Outreach
Use the 80/20 rule to focus on best targets
Assign to a dedicated resource
Evaluate the “4 Rs”
 Relevanc...
Offer Compelling, Visual Rewards
Finished Product Rewards
Experiences
Giveaways and Keepsakes
“Crowdsourcing” and Part...
Bigger Network = Greater Credibility
PercentageofAdditionalFunding
PerTeamMember
Audience Engagement is Key
PercentageofFundingRaised
vs.OverallAverage
Higher Number of Updates Lead
to Greater Funding Su...
Retargeting
Crowdfunding Agencies
“Owned & Operated” Campaigns
Industry Trends
Retargeting
Retargeting is a form of online advertising
that helps keep your brand in front of bounced
traffic after they...
Retargeting - Integrated Marketing
Crowdfunding Agencies
FilmBreak's CrowdfundX service helps creators
to more effectively plan and execute
crowdfunding cam...
Sample Scope of Work
Beta + Launch Marketing Planning & Strategy
Crowdfunding Planning & Strategy
Crowdfunding Page Des...
Sample Team
Campaign Manager
Graphic Designer
HTML/CSS Developer
PR Expert
Blog Outreach Consultant
Social Media Mar...
Sample Graphics
Sample Press
Value Prop for “O&O” Campaigns
Creator has complete control
 Design and brand as desired
 Add plug-ins with ease
 Exte...
Crowdtilt API
The Future
The industry needs automation
An ecosystem of SaaS tools will emerge
Crowdfunding will become a prerequisite...
The Future
Darren Marble
Co-founder & CEO, FilmBreak
dmarble@filmbreak.com
310.710.9920 (cell)
@darrenmarble
May 2nd, 2014
Crowdfunding Tips, Trends & The Future (Stanford GSB Guest Lecture, May 2014)
Crowdfunding Tips, Trends & The Future (Stanford GSB Guest Lecture, May 2014)
Crowdfunding Tips, Trends & The Future (Stanford GSB Guest Lecture, May 2014)
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Crowdfunding Tips, Trends & The Future (Stanford GSB Guest Lecture, May 2014)

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Darren Marble, Co-founder & CEO of FilmBreak, gave a Guest Lecture at the Stanford Graduate School of Business on rewards-based crowdfunding tips, trends, and the future of the industry.

Topics covered: Crowdfunding Overview, Crowdfunding for Entertainment, Case Studies, Tips for Successful Campaigns, Industry Trends, The Future

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Crowdfunding Tips, Trends & The Future (Stanford GSB Guest Lecture, May 2014)

  1. 1. Darren Marble Co-founder & CEO, FilmBreak dmarble@filmbreak.com 310.710.9920 (cell) @darrenmarble May 2nd, 2014 CrowdfundX The Future of Crowdfunding
  2. 2. Introduction Crowdfunding Overview Crowdfunding for Entertainment Entertainment Crowdfunding Case Studies Tips for Successful Campaigns Industry Trends The Future Q&A Agenda
  3. 3. Bay Area Roots
  4. 4. UCLA
  5. 5. Time Warp
  6. 6. Silicon Beach
  7. 7. Diving In
  8. 8. Professional Services
  9. 9. Professional Services
  10. 10. Samwise & Shovels
  11. 11. Crowdfunding Overview Crowdfunding is the collection of finance from backers - the “crowd” - to fund an initiative and usually occurs on Internet platforms. With rewards-based crowdfunding, contributions are exchanged for current or future goods or services. Kickstarter is the largest rewards-based crowdfunding platform
  12. 12. Kickstarter Stats Over $1B pledged 60k successfully funded projects 6mm unique backers 1.8mm repeat backers 14mm total pledges However… Most campaigns fail Average raise is < $10k Platforms provide zero support
  13. 13. Success Stories
  14. 14. Value Proposition for Entertainment Get the WIN Build and carry your audience Generate tons of positive press Retain creative control Raise money Successful campaigns: Demonstrate consumer interest in your project Mitigate risk for the real investors Help you raise MORE MONEY
  15. 15. Tips for Successful Campaigns Get 25% of target committed pre-launch Identify 100 blogs to target for pitching Offer compelling, visual rewards Bigger network = greater credibility Keep your audience engaged
  16. 16. There is no “free lunch” Aggressive friends and family outreach Facebook messaging is highly effective If you’re asking for money, you’re doing it wrong The marketing is as important as the money Track your activity The First 25%
  17. 17. Blog Outreach Use the 80/20 rule to focus on best targets Assign to a dedicated resource Evaluate the “4 Rs”  Relevance  Readership  Relationships  Reach
  18. 18. Offer Compelling, Visual Rewards Finished Product Rewards Experiences Giveaways and Keepsakes “Crowdsourcing” and Participation Price rewards low enough to have fair value, but high enough to cover costs. $25 rewards are the most common donations.
  19. 19. Bigger Network = Greater Credibility PercentageofAdditionalFunding PerTeamMember
  20. 20. Audience Engagement is Key PercentageofFundingRaised vs.OverallAverage Higher Number of Updates Lead to Greater Funding Success
  21. 21. Retargeting Crowdfunding Agencies “Owned & Operated” Campaigns Industry Trends
  22. 22. Retargeting Retargeting is a form of online advertising that helps keep your brand in front of bounced traffic after they leave your website. Retargeting uses JavaScript code to anonymously ‘follow’ your audience all over the Web. Retargeting helps you reach the 98% of users who don’t convert on the first visit.
  23. 23. Retargeting - Integrated Marketing
  24. 24. Crowdfunding Agencies FilmBreak's CrowdfundX service helps creators to more effectively plan and execute crowdfunding campaigns. We partner with our clients by providing campaign management, branding, graphic design, PR and marketing. Our clients include filmmakers, celebrities, tech startups, for profits, and non-profits.
  25. 25. Sample Scope of Work Beta + Launch Marketing Planning & Strategy Crowdfunding Planning & Strategy Crowdfunding Page Design & Development Collateral Design PR & Marketing Backer Communications
  26. 26. Sample Team Campaign Manager Graphic Designer HTML/CSS Developer PR Expert Blog Outreach Consultant Social Media Marketing Consultant
  27. 27. Sample Graphics
  28. 28. Sample Press
  29. 29. Value Prop for “O&O” Campaigns Creator has complete control  Design and brand as desired  Add plug-ins with ease  Extend your campaign Own your audience - and data  Names and emails  Facebook interests  Keep your audience in one place The catch: You’re responsible for 100% of your traffic Costs associated with a custom build
  30. 30. Crowdtilt API
  31. 31. The Future The industry needs automation An ecosystem of SaaS tools will emerge Crowdfunding will become a prerequisite Crowdfunding will become an enterprise play
  32. 32. The Future
  33. 33. Darren Marble Co-founder & CEO, FilmBreak dmarble@filmbreak.com 310.710.9920 (cell) @darrenmarble May 2nd, 2014

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