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Crowdfunding Tips, Trends & The Future (Stanford GSB Guest Lecture, May 2014)
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Crowdfunding Tips, Trends & The Future (Stanford GSB Guest Lecture, May 2014)

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Darren Marble, Co-founder & CEO of FilmBreak, gave a Guest Lecture at the Stanford Graduate School of Business on rewards-based crowdfunding tips, trends, and the future of the industry. …

Darren Marble, Co-founder & CEO of FilmBreak, gave a Guest Lecture at the Stanford Graduate School of Business on rewards-based crowdfunding tips, trends, and the future of the industry.

Topics covered: Crowdfunding Overview, Crowdfunding for Entertainment, Case Studies, Tips for Successful Campaigns, Industry Trends, The Future


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  • 1. Darren Marble Co-founder & CEO, FilmBreak dmarble@filmbreak.com 310.710.9920 (cell) @darrenmarble May 2nd, 2014 CrowdfundX The Future of Crowdfunding
  • 2. Introduction Crowdfunding Overview Crowdfunding for Entertainment Entertainment Crowdfunding Case Studies Tips for Successful Campaigns Industry Trends The Future Q&A Agenda
  • 3. Bay Area Roots
  • 4. UCLA
  • 5. Time Warp
  • 6. Silicon Beach
  • 7. Diving In
  • 8. Professional Services
  • 9. Professional Services
  • 10. Samwise & Shovels
  • 11. Crowdfunding Overview Crowdfunding is the collection of finance from backers - the “crowd” - to fund an initiative and usually occurs on Internet platforms. With rewards-based crowdfunding, contributions are exchanged for current or future goods or services. Kickstarter is the largest rewards-based crowdfunding platform
  • 12. Kickstarter Stats Over $1B pledged 60k successfully funded projects 6mm unique backers 1.8mm repeat backers 14mm total pledges However… Most campaigns fail Average raise is < $10k Platforms provide zero support
  • 13. Success Stories
  • 14. Value Proposition for Entertainment Get the WIN Build and carry your audience Generate tons of positive press Retain creative control Raise money Successful campaigns: Demonstrate consumer interest in your project Mitigate risk for the real investors Help you raise MORE MONEY
  • 15. Tips for Successful Campaigns Get 25% of target committed pre-launch Identify 100 blogs to target for pitching Offer compelling, visual rewards Bigger network = greater credibility Keep your audience engaged
  • 16. There is no “free lunch” Aggressive friends and family outreach Facebook messaging is highly effective If you’re asking for money, you’re doing it wrong The marketing is as important as the money Track your activity The First 25%
  • 17. Blog Outreach Use the 80/20 rule to focus on best targets Assign to a dedicated resource Evaluate the “4 Rs”  Relevance  Readership  Relationships  Reach
  • 18. Offer Compelling, Visual Rewards Finished Product Rewards Experiences Giveaways and Keepsakes “Crowdsourcing” and Participation Price rewards low enough to have fair value, but high enough to cover costs. $25 rewards are the most common donations.
  • 19. Bigger Network = Greater Credibility PercentageofAdditionalFunding PerTeamMember
  • 20. Audience Engagement is Key PercentageofFundingRaised vs.OverallAverage Higher Number of Updates Lead to Greater Funding Success
  • 21. Retargeting Crowdfunding Agencies “Owned & Operated” Campaigns Industry Trends
  • 22. Retargeting Retargeting is a form of online advertising that helps keep your brand in front of bounced traffic after they leave your website. Retargeting uses JavaScript code to anonymously ‘follow’ your audience all over the Web. Retargeting helps you reach the 98% of users who don’t convert on the first visit.
  • 23. Retargeting - Integrated Marketing
  • 24. Crowdfunding Agencies FilmBreak's CrowdfundX service helps creators to more effectively plan and execute crowdfunding campaigns. We partner with our clients by providing campaign management, branding, graphic design, PR and marketing. Our clients include filmmakers, celebrities, tech startups, for profits, and non-profits.
  • 25. Sample Scope of Work Beta + Launch Marketing Planning & Strategy Crowdfunding Planning & Strategy Crowdfunding Page Design & Development Collateral Design PR & Marketing Backer Communications
  • 26. Sample Team Campaign Manager Graphic Designer HTML/CSS Developer PR Expert Blog Outreach Consultant Social Media Marketing Consultant
  • 27. Sample Graphics
  • 28. Sample Press
  • 29. Value Prop for “O&O” Campaigns Creator has complete control  Design and brand as desired  Add plug-ins with ease  Extend your campaign Own your audience - and data  Names and emails  Facebook interests  Keep your audience in one place The catch: You’re responsible for 100% of your traffic Costs associated with a custom build
  • 30. Crowdtilt API
  • 31. The Future The industry needs automation An ecosystem of SaaS tools will emerge Crowdfunding will become a prerequisite Crowdfunding will become an enterprise play
  • 32. The Future
  • 33. Darren Marble Co-founder & CEO, FilmBreak dmarble@filmbreak.com 310.710.9920 (cell) @darrenmarble May 2nd, 2014