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Four User Insight Techniques in 60 minutes
Beyond asking users to play with your prototype or product how do you get meaningful feedback to influence your design? This talk was from an interactive Meetup about how to gather deeper information from users. We started with a quick introduction of four techniques of gathering information: observation, talk out loud, contextual inquiry, and storytelling. Then volunteers from the audience practiced these four techniques with a volunteer user using a real product from a local startup. We discussed how these methods gave triangulation and depth to what could be learned in interviews. There are MANY tools for gathering insight; these four are good ones to add to your toolkit.