Blue Apricot Tech Brochure Sept 11Presentation Transcript
Digital And Interactive Marketing Solutions
About Us Our ServicesBlue Apricot is one of the leading companies in the UK and Blue Apricot specialise in the services detailed below, andIreland specialising in bespoke digital marketing solutions, guarantee to deliver bespoke solutions to our clients onbringing innovative, low cost and new green technology to time, every time.a wide spectrum of businesses. o Social Media ScreensOur combination of technical and marketing expertise o WI-FI & NFC marketingensures that we understand wireless applications and how o Touchscreen kiosks & windowsto use them as the basis for effective marketing campaigns. o Virtual Mannequins o Digital Networked screensBlue Apricot has gained a reputation for expertise in this o Giant interactive phones & tabletsfield of marketing and has a growing reputation with a no o Full design and campaign managementnonsense, honest advice approach. Blue Apricot offer all our products from short to long termWith our own technology, Blue Apricot is able to offer the rental for specific campaigns and also outright purchasebest digital marketing solutions available. including a full managed service. Blue Apricot staff look after your projects from initial client meeting, to full design andWe ensure that our software and hardware compatibility is development, installation, maintenance and campaignmaximised to provide a robust platform to run any digital management.marketing campaign. Our successful products, forwardthinking customers and partners have helped us grow into Blue Apricot are continually researching and developingone of the most successful digital companies nationwide. new technologies ensuring our clients receive the mostOur full time support and committed team ensure that we reliable and up to date products and services available.can deliver up to the minute campaigns for any business.
ClientsBlue Apricot clients include both national and international blue chip companies and a selection of our clients are detailedbelow. For more information including case studies, please visit our website www.blueapricot.co.uk
Social Media Displays & Digital Signage SolutionsBridging the gap between offline and online social media
Join the Social Networking What can it do?revolution…in your premises Customer preferences and loyalties change faster than you can imagine. Blue Apricot Insteo Social Display helps you keep ahead of the competition using instant marketingor at your event solutions. Change promotions in real-time or rewardBuild your traffic in your premises and online using Blue customers right at the point of sale…quickly and easily.Apricots Insteo Social Display Screens. Unlike other passive During a sporting or other live event, Twitter and other socialdigital signage, our unique social networking content networking sites offer an incredibly unique “stream ofencourages your customers to interact with your digital sign. consciousness” style ofIn the process you get to build your marketing lists, social commentary. These livenetworks and overall e-marketing campaigns. observations from around the worldBenefits: provide a kind ofo Display your Ads, Promotions and Specials – no outside “colour commentary” advertising during a game oro Live Social Networking with only positive messages on event. Facebook and Twittero Interact with customers/attendees in exciting new ways Unfortunately, sometimeso Connects with eLoyalty programs from Foursquare and these messages could easily found to be rude, offensive, or Facebook obscene to patrons in a bar or restaurant watching the event. Blue Apricot Insteo Social Display’s proprietary filtering technology goes far beyond removing the seven dirty words. It looks for phonetic matches, deliberate misspellings, “txt” and hacker abbreviations, foreign languages, and any poorly written content and compares the message against a massive database. Blue Apricot Insteo Social Display’s Message Quality™ Score ranks each message not just for dirty words, but also for quality content that makes sense on a digital sign.
Instant Point of Sale Instant Loyalty ProgramsReplace all of your printed point of sale posters, banners, When someone uses a “check-in” style service like Facebookand graphics with Blue Apricot Insteo Social Display units. or Foursquare, they send a “Hey, I’m at…” shout-out toOur system shows only your ads; allowing you to run friends. Bragging rights are great, but blue Apricot Insteoinstant promotions and specials, without waiting for printing Social Display takes these services further, creating a uniqueand installation of traditional graphics. Your point of sale online loyalty program.marketing responds immediately to current conditions atyour location. When someone checks-in, tweets to your special keyword, or sends a text message, Blue Apricot Insteo Social Displayo Overstocked on an item? Put it on instant sale. responds immediately with an instant loyalty reward oro Running low on something? Instantly change your promotion for a future purchase -- Its your choice. promotions to advertise something else. Call to action graphics on your social display system showo Eliminated the need to discard perishable items at the customers how to participate. Your customers already use end of the day? Promote it with a Last Call style ad. social networks, but many haven’t yet signed up as youro Worried about employee compliance with your fan – by encouraging them with a coupon or other marketing campaigns? Control everything from a central promotion, you’ll build your network and increase repeat office so customers see the right messaging. visits. o Immediately reward customers for their ‘shout out’ to their friends, with instant promotions o The average person has nearly 160 friends on their networks – their shout-out instantly reaches all of these people, maximizing your promotion o Run free gift card competitions on busy traffic nights, allowing customers who check-in a chance to win o Build Fans on the most popular networks, so that your regular posts on those networks reach a wider audience
Social NetworkingWhere can it be used?o Bars, Restaurants & Nightclubso Retail Storeso Live Eventso Company Lobbies & Hotels Customer sees The post goes out If it’s clean, the Later, you can your screen and to their friends & post shows up on add this person too Internal Communications & Human Resources sends a tweet or shows up on your digital sign your socialo Schools and Universities post to you Social Network network Photos Your customer They email it to The image shows You now have snaps a photo your unique on that customer’s address your Digital Sign email & can send Loyalty Program them promotions Customer sits at Customer reads He then "checks-in" He returns several bar and sees YOUR posted to your location, times & "checks-in" digital sign special which is sent to your to receive your digital deal, becoming a sign as well as all of regular at your On-location Advertising his friends location • You create Ads and upload them to your Display • When an item sells out, you remove the ad for the day, replacing it with something in-stock • If you’re overstocked on something – put it on sale instantly
Digital LCD Screen Networks The Media ManagerDigital Display, also known as dynamic or digital signage, This is a simple but powerful tool for the management anduses computer technology to deliver controlled media rich delivery of dynamic content.content and messaging to electronic displays. o Set up and configure display screen output options withWhether these displays are CRT screens, LCD panels, plasma network locations, templates and layouts.displays, video walls or projected images, the improvement o Collate and organise most media types into sequencedover traditional display technologies is massive. packages. The system accepts content from all commonOur flexible solution has many uses: video, audio, data, graphical and animation formats alsoo Information delivery showing current travel, consumer linking to web sources. information, digital display keeps the public updated, o Transmit packages and messages immediately to single or informed and targeted. distributed media players or schedule to play later.o Increase sales in any location based retail environment o Manage multiple media players across LAN and Web with digital in store promotions. connections. Easily scales up from a single player too Develop third party advertising as a new income stream. multiplayer, multiscreen networks using a variety of displayo Provide live entertainment to reduce customers perceived options. waiting times. o Administration area for login security, username andBy broadcasting media rich output, digital signs become password.more engaging and get better results than traditional static o Accessed simply through a drag and drop windowsdisplays. basedOur Software is designed to deliver your media content inthe form you want across existing, standard IT technologies GUI (graphical user interface) with a minimum of training. As a consequence, anyone can manage your digital signage content.
Mobile MarketingNFC and WIFI marketing direct to your mobile phone
WI-FI Marketing ContentsBlue Apricot is extending the traditional WIFI hotspot to offer The WIFI environment contains pre-packaged digital serviceslocation based services through captive portals. Our focus is allowing;on creating an experience where the digital environment o transparent user management and tracking,interacts with the physical environment to bring together the o automatic device detection and optimised screenbest of both worlds. rendering, o survey/ voting /quiz creation,Blue Apricot offers companies a way of creating bespoke o digital vouchers using 2D barcodes,digital services that can be deployed both indoor and o restrictive search,outdoor using Mobile Apps or Web 2.0 sites. WIFI Marketing o ad serving,in effect creates a localised version of the Internet that only o blogs,contains the websites and services you wish to offer. These o Instant messenger,services can be accessed by any WIFI enabled device, o big screen interactivityincluding mobile phones, laptops and games consoles.With mobiles now firmly established in the hearts ofconsumers and advertisers this form of marketing enables anew dimension to contact clients effectively on a one-2-onelevelBe creative, you are only limited by your imagination. Youcan provide either ready made mobile content or our inhouse graphics team can take care of all your designrequirements, be it information points, discounts or evenmovie trailers.All services are fully integrated with the core statistics enginethat enables full analysis of a users navigation andinteractions with the digital services.
Location based information DOOH PostersThis use of captive portals is targeted at serving location It is a well observed fact that whenever people are waitingspecific adverts. The scenario being users connect to the WIFI around they turn to their mobile phone for company. Thishotspot while at a specific location, say a shopping mall, or type of service looks to exploit this phenomenon by offeringwhile reading a physical advert that offers additional digital snippets, competitions, quizzes and can even enticecontent/services to its audience. users to pay for content such as magazine subscriptions etc,Adverts can be static web pages or severed from an ad turning a simple poster into an interactive mobile commerceserver based on contextual or user demographic environment.information. Ideal locations for these types of services are airports, train stations, trains, bus stops, buses, in fact anywhere whereo Configurable transmission range of 10-50m people are waiting.o Free to receiveo Interactive as standardo Can be updated remotely or based on predetermined scheduleo Supports local (intranet) and remote (walled garden Internet) datao User click through trackero Integrated mobile vouchers (2D barcodes)
NFC- Coming soon The BenefitsMobile Marketing is an enormously powerful tool and is o Interact with end-users to provide up-to-date information,now set to get even more powerful with NFC smart posters. sell them services (eg. concert tickets or ringtoneThe vast majority of new smart phones will come equipped downloads), or provide them with the means to makewith NFC capabilities as standard. contact at their own convenience (eg. “Touch here to download the phone number for our service agent”)Blue Apricot’s NFC Smart Posters can provide a channel to o Dynamically select or update the content accessed via themarket promotions and a channel for the user to provide Smart Poster. This can occur in response to an applicationfeedback. Smart Posters can be used for surveys, and as a stored with personalized information on the user’s NFCdistribution channel for coupons and information. They device or information such as fresh produce prices can beprovide an immediately useful call to action. updated in a back-end system (such as a website) andThere is a maxim in advertising that states “Half my accessed by a static URL stored in the NFC tagadvertising is working, but I don’t know which half” -- the o Establish which information is actually meeting itsuse of NFC Smart Posters allows the implementer to find out. objectives (for example, is the advertising reaching the correct demographic/number of people?)Blue Apricot offer ‘ready to use’ NFC solutions for many o Create instantly achievable calls to action (eg.scenarios either as an individual hotspot or as a large scalenetworked system. downloading music via an advertising NFC Smart Poster) In addition, NFC Smart Posters are: o Low in cost compared with other forms of dynamic display o Easy to implement in large volumes o Readily updateable – either via changes to the back-end system or by rewriting the tag, o Flexible in size and usage o Wide distribution of devices o Method for generating new contacts o Image appreciation of brands o Legal compliance guaranteed – no personal data
Giant Interactive Mobile PhonesFully interactive phones with multiple gestures
Showcase your app Engage your customers with your app in an interactive way, drawing their attention. A great way to increase downloadsThe majority of companies now have their own mobileapps for a range of phones and are always looking atnew ways to promote their app and increase downloads.Using innovative technology incorporating infra-red sensors,Blue Apricot have various sizes of different phones andtablets with the most popular being the Iphone, Blackberry,Android and Ipads. The screens with surrounds range insizes from 32” to 65”. The app is produced in highdefinition flash and responds exactly like the app does withgestures such as multi-touch, pinch, pull, scroll, zoom & more.
Virtual Mannequin 3D virtual illusion systems
Virtual illusions......... With our unique capabilities & fresh perspective on the use of virtual projections, Blue Apricot can develop products and services for all businesses types.......... Seeing is BelievingBlue Apricot’s Virtual Mannequin systems are an exciting With Blue Apricots projection portable solution, once thenew display technology that redefines the boundaries of person has been filmed, it can be easily moved into placehow a display can be used. as a complete stand alone system.We pride ourselves in our ability to take a customers ideaand bring it to reality. Blue Apricot can convert a full size filmof a person presenting to create a virtual illusion. Imagesizes can range from 6 inches to 6ft and the duration of theholographic presentation can range from seconds to hoursdepending on preference.Developing and maintaining brand awareness becomesincreasingly challenging with the evolution of ourcommercialised society. Virtual point of sale displays andsignage make effective, eye catching attractions. These canbe used for in store merchandising and in exhibits for tradeshow booths, museums and other public spaces.Virtual projections have been increasingly applied to a widerange of products and industries.
Interactive Touch screen Kiosks and WindowsCustom designed touch screen technology
Technology for creating The following applications can be used for marketing campaigns at: shopping centres, airports, sporting and musical events, fairs, public transport, tourist informationexperience between brands points, hotels, historic buildings, museums, restaurants, outdoor advertising, retailers, banks, etc.and consumers at the point o Catalogue Information o Tourist guidesof sale. o Promotions o Loyalty cards o Coupons/Vouchers o Obtaining dataTouchscreen technology replaces the need for brochures o Competitions o Broadcastingand flyers. Customers/visitors simply touch the screen icon of o Brand Awareness Campaign o Multimedia Contenttheir choice to view the selected information. o MapsThe system can also be designed to offer visitors a uniqueopportunity to download information, in detail via thetouchscreen kiosk direct to their mobile phones from a WIFIcaptive portal. Never before has information been so readilyavailable.Touchscreen’s can be integrated into any window allowingthe customer to download information to their mobilephone even in out of hours trading.
Unlike traditional advertising, Interactive Projection Windows include thecustomer in the advertising experience. Whether customers simply surf yourwebsite, view your product catalogues, view company information or manyof the other uses, it’s an interactive experience that they won’t forget.In the out of home advertising world, everything frombillboards, to taxi signs and supermarket displays are going digital. Peoplewill pay far more attention to ads that are moving as it makes theadvertising experience that much more memorable consequently leading tomore time spent with the ad, which then translates into better advertisingrecall. UK Main Office IRELAND Main Office 8/8A Brinwell Business Centre Website: www.blueapricot.co.uk 21F Dundrum Road Brinwell Road Newcastle Blackpool You-Tube: www.youtube.com/blueapricotdigital BT33 0BG FY4 4QU Linked-In: www.linkedin.com/company/blue-apricot-ltd +44 (0) 28 9581 0163 email@example.com firstname.lastname@example.org Manchester Twitter: www.twitter.com/blueapricotdigi Dublin +44 (0) 161 4080 458 Facebook: www.facebook.com/blueapricot +353 (0) 1 443 4163