BrandInGlove_Portfolio_Sept13

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Latest work for Sylvanvale Disability Services, Energy Users Association of Australia, Etiquette Catering, Little Crate and Westfield.

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BrandInGlove_Portfolio_Sept13

  1. 1. Logo/Brand Identity | Brand Guidelines | Design & Artwork | Copywriting | On-brand. On-time. At a price you’ll love. That’s Brand In Glove.
  2. 2. about brand in glove... Brand In Glove is a sole trader brand communications consultancy, created by Darren Burgess, who has over 15 years’ experience in marketing & brand communications. Building upon his passion for clean, consistent design and marketing communications, Darren is offering a cost-effective design and artwork service for corporate, medium and small businesses alike. The essence of Brand In Glove lies in the development of collaborative partnerships with its clients. Priority #1 is to work - hand in glove - with you and your brand to achieve your business objectives. From brief to concept to finished artwork, Brand In Glove takes the stress out of delivering effective, consistent brand communications - aligned with your marketing strategy and tailored to your audience. CORE SERVICES > Logo design and visual brand identity > Brand refresh > Brand guideline creation > Original artwork/template creation within guidelines > Artwork generation from template or within guidelines > Reviewing of artwork to ensure guideline compliance GRAPHIC DESIGN SERVICES > Print-ready artwork including (but not limited to): – large and small format signage – banners and posters – magazine and press advertising – newsletters, brochures and flyers – stationery – promotional products > Digital artwork, including: – promotional content for web or digital screens – re-size or re-format of imagery for web – basic retouching > Extend your brand identity consistently into your everyday communications, at a fraction of the cost of a full-service agency, with: – Word templates for newsletters, letterheads, certificates, reports, A3/A4 signage, labels and more – Powerpoint templates don’t miss my latest SPECIAL OFFER! (see pg 10)
  3. 3. some recent work... LOGO DESIGN & BRAND IDENTITY | SYLVANVALE DISABILITY SERVICES (nee Foundation) The Brief Sylvanvale is a disability service provider which enables people with an intellectual disability to achieve their full potential. People are their focus. As part of a broader strategic review, Sylvanvale wanted to undertake a complete re-design of their logo and their visual communications to better present themselves as leaders in their field. It was important, however, to ensure that they acknowledged their past, while embracing their future direction. The Brand In Glove Response > Maintained ‘community’ graphic with core brand colour - blue - representing the past. > New, secondary colour - orange - was introduced to signify the future of the brand. > Increased prominence of ‘Sylvanvale’ name and contemporised typeface. > Introduced a signature shape with colour gradient applied to represent the opportunities for advancement they provide to their disabled clients, but also aligning their staff to the aspirations for the brand. Brand In Glove was engaged to present the new style to all Head Office staff, engaging them on the journey. We have since been working to execute the style across new comms elements; see next page. Brand guidelines are currently being developed. Previous logo With Compliments Letterhead (print & Word template) New logo STATIONERY Business Card Email Signature Service Recognition Certificate (Word template) SylvanStar Certificate (Word template) - Identity & certificate design
  4. 4. some recent work... BRAND IDENTITY | SYLVANVALE DISABILITY SERVICES MARKETING COMMUNICATIONS In-Home Respite - A3 poster/DL flyerTrade Expo Pull-up Banner (850x2400mm) 6pp DL Fundraising Campaign flyer Interactive PDF form Celebration Fundraising Dinner - DL invrtation DL Invitations Media Backdrops
  5. 5. more recent work... BRAND REFRESH | ENERGY USERS ASSOCIATION OF AUSTRALIA (EUAA) The Brief Develop a consistent visual style, maintaining their existing logo, that can be adopted across all internally produced elements. The Brand In Glove Response A visually powerful masthead, with bold use of typeface and brand colours, was developed to give the EUAA clear ownership of each piece. The masthead was also designed to complement the ‘flame’ graphic in their logo. Elements > Member Briefing (Word template) > Press Release (Word template) > Email Signature > Email Banners > Facebook/LinkedIn banners > Training promotional flyer & registration form > Membership flyer > Event promotional flyer & registration form > Reports 4pp Newsletter (Print & Interactive) Member Briefing (Word template) 4pp Membership flyer 14pp Energy Policy Priorities Report Email Signature Template (with click-through promotional tile)
  6. 6. more recent work... BRAND REFRESH | ETIQUETTE CATERING The Brief Create an engaging, contemporary and consistent visual style which utilises their existing logo. The Brand In Glove Response A simple, yet unique, pattern was developed which utilises the colour palette from their logo into a dynamic device which frames the content. Elements > Business Cards > Email Signature > Menu (Word template) > Wedding Function Pack (Word template) > Corporate Function Pack (Word template) > Promotional Posters Business Card (double-sided) A4 Menu Wedding Function Pack (Cover & Follow-On) Promotional Posters
  7. 7. more recent work... LOGO DESIGN & BRAND IDENTITY | LITTLE CRATE The Brief Little Crate is an online monthly subscription service where parents can receive a monthly ‘crate’ containing craft and educational activities for their 3-7 year old children. A logo was required which reinforced the tagline ‘Bright Ideas for Little Kids’ and the Client was particularly attached to the idea of a light bulb as part of the design. The visual style should be bright and engaging. The Response A gender-neutral colour palette was developed for the logo and the visual style. The fonts were selected for their sense of fun, yet functionality. The tagline is brought to life in the logo in the way of a thought bubble, attached to the brand name. Elements > Logo (Horizontal & Vertical) > Instructions Booklet (2 designs) > Facebook icon > Activity Icons (5 versions) Horizontal logo Instructions Booklet templates (4pp, A4 folded to A5) Vertical logo
  8. 8. TEMPLATE REDESIGN | WESTFIELD HUMAN RESOURCES The Brief Refresh and update existing Word & Powerpoint template designs in a visual style that could be rolled out globally. The Response A professional, corporate approach was adopted, using the most recent Westfield colour palette, with a range of colour options created to provide some differentiation between the programs, while ensuring they visually belong to the one family of communications. Elements Word & Powerpoint templates for: > Manager’s Toolkit > Westfield Way Behaviour Workbook > Training Workbook - General > Training Nameplates Manager’s Toolkit (Word template) Manager’s Toolkit (PPT template) Training Workbook - General (Word template) Training Workbook - General (PPT template) more recent work...
  9. 9. 24PP BROCHURE DESIGN | WESTFIELD TALENT TEAM The Brief Create a dynamic and professional booklet to welcome new Westfield employees to the business, providing a clear overview of the company, its history, its structure and development opportunities. The Response A heavily image-driven approach was adopted to give new staff strong visual cues about the business, including some of the flagship shopping centres within the portfolio. past work i’m proud of... A selection of double-page spreads Front Cover
  10. 10. past work i’m proud of... POSTER DESIGN | WESTFIELD FOUNDATIONAL LEADERSHIP PROGRAM The Brief There wasn’t one! When I was a Westfield employee, I was able to attend the 2½ day Westfield Foundational Leadership Program. The program was designed to enhance the leadership skills and emotional intelligence of management staff across Australia. The program had a profound effect on me and was one of the catalysts for me in creating Brand In Glove. As there was a plethora of information covered during the 2½ days, I wanted to ensure that the key concepts and tools we’d learned were consolidated into an A3 poster which could be hung up and easily referred to during the normal day-to-day. The organisers of the program were so impressed with the poster that they now distribute this to the attendees at the end of each course.
  11. 11. 32PP BROCHURE DESIGN | WESTFIELD NATIONAL MARKETING The Brief As part of the Westfield Marketing University, the General Manager Marketing wanted to create a handout designed to inspire the 100+ attendees of the conference. The Response All delegates were contacted to provide a brief quote or statement about the person or thing that inspires them the most in life. A 32pp A5 landscape brochure was created in which an image of each person/thing was sourced and included with the quote or statement provided by the delegate. The General Manager Marketing was so impressed with the result that he cheerfully quipped that we both had a career ahead of us at Hallmark. past work i’m proud of...
  12. 12. CONTACT ME | DARREN BURGESS Brand Communications Specialist BRAND IN GLOVE T 02 9557 6873 M 0417 487 083 E dburgess.brandinglove@gmail.com Mailing Address: 30/194-218 Lawrence Street Alexandria NSW 2015 On-brand. On-time. At a price you’ll love. That’s Brand In Glove. need a hand with your brand? refer-a-friend special offer YOU’LL RECEIVE 20% OFF YOUR NEXT PROJECT when you refer a new contact who commissions work over $500 with Brand In Glove.

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