The Nexus of Mobile and Social

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short deck from my talk on mobile influencing social behaviors and mobile rich media units. doesn't make a hell of a lot of sense without the talking, but i was asked to post it. enjoy.

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The Nexus of Mobile and Social

  1. 1. the nexus of mobile and social. @darrellwhitelaw & @MIRnewyork
  2. 2. hi, i’m @darrellwhitelaw,
  3. 3. i make things at MIR.
  4. 4. mostly in the mobile space, also very social.
  5. 5. here’s a little bit about what we know.
  6. 6. mobility and changing behaviors.
  7. 7. #realtime everything. connecting sharing meeting listening
  8. 8. we don’t just keep in touch anymore.
  9. 9. we need a side of witty banter.
  10. 10. we’re here. now. friends and 20% off.
  11. 11. we know you listen to bad music, but do you?
  12. 12. mobile has enabled the social boom.
  13. 13. it began with SMS, it’s going everywhere.
  14. 14. how many times did you look at your phone?
  15. 15. our beliefs, or how we do this stuff daily.
  16. 16. game mechanics
  17. 17. utility
  18. 18. User Interface Design
  19. 19. disregard the splinternet
  20. 20. push the boundaries of mCommerce
  21. 21. mind the digital/physical gap
  22. 22. mobile, social and the success of the mRMU.
  23. 23. display advertising is NOT going away.
  24. 24. it’s just getting smaller.
  25. 25. that doesn’t mean we cant adapt the banner.
  26. 26. engage via the handset
  27. 27. create experiences that connect
  28. 28. the bottom line.
  29. 29. mobility compliments social interaction.
  30. 30. we need to press integration further.
  31. 31. thanks.

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