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[Moving Targets] #BetaXY

by Darrell Whitelaw on Dec 05, 2010

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our presentation from the Goodby, Silverstein & Partners #BetaXY offsite at Google SF.

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our presentation from the Goodby, Silverstein & Partners #BetaXY offsite at Google SF.

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[Moving Targets] #BetaXY — Presentation Transcript

[MOVING TARGETS] Goodby, Silverstein & Partners Beta XY ~ 12/03/10 Google San Francisco

http://www.ﬂickr.com/photos/chrisjl/4751558220/in/photostream/

@BRIANJEREMY & @DARRELLWHITELAW (we make things at MIR) @MIRsanfrancisco & @MIRnewyork

[THE HISTORY OF MOBILE]

[PRE-2005]

2005 [THE YEAR OF MOBILE]

2006 [THE YEAR OF MOBILE]

2007 [THE YEAR OF MOBILE]

2008 [THE YEAR OF MOBILE]

2009 [THE YEAR OF MOBILE]

2010 [THE YEAR OF MOBILE]

2011, 2012, 2013, 2014, 2015 [ALSO THE YEAR OF MOBILE]

[WE ARE HERE] (is it safe?)

[TRENDS]

[LOCATION BASED SERVICES]

[GEO-FENCING]

[AR • QR • TAG]

[MOBILE AD PLATFORMS]

(and more...)

[MOBILE STANDARDS]

[APPS FOR 1, 2, 3, 4 AND MORE DEVICES]

[DIVERGING HANDSET OPERATING SYSTEMS]

[MOBILE WEB / UBIQUITOUS COMPUTING]

[BUILDING THE MOBILE EXPERIENCE]

know your target prototype rapidly build to a device test frequentlyfail early (andTHIS] [THINK ABOUT often) start over focus on contentembrace limitationsremember your user

know your target prototype rapidly build to a device test frequentlyfail early (and often) start over focus on contentembrace limitationsremember your user

[WHERE YOU AT?]

[BUILD A FORTRESS TO KEEP THE HATERS OUT]

[THANKS]

THE PROJECT : GOODBYSILVERSTEIN.MIR.MX

[Moving Targets] #BetaXY

by Darrell Whitelaw on Dec 05, 2010

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[Moving Targets] #BetaXY — Presentation Transcript