•Frito Lay / SunChips
•SunChips is a leading maker of healthy, wholegrain snacks. The brandʼs image is reﬂective of its name: vibrant, sunny, natural
and wholesome. SunChips has been engaged in a long term campaign to convey the steps theyʼve made toward becoming a
more sustainable, environmentally responsible company.
• Their Modesto, CA chip factory (1 of 8) uses Solar Energy to produce their chips
• Theyʼve created a 100% compostable bag that is currently used on specially marked bags with plans to implement the
compostable bags across the product line.
•Communicate that SunChips are not just about a healthy body, but a healthy planet
•Empower consumers to to make environmentally conscious choices.
•Make SunChips a more social brand using mobile platforms
•18-34 skewed slightly female
•Likely to engage in activities like hiking, yoga, biking, running and recycling
•They describe themselves as “wholesome, active, eco-conscious, and driven by the latest trends” - which, in this case, are green
•Index high for iPhone use. Likely to text, download apps, use mobile web, take pictures, and visit social networks via their mobile.
•Eco-conscious - They make environmentally friendly decisions when possible and convenient, but they arenʼt “green-nazis.”
•Many express interest in wanting to lead a more sustainable lifestyle, but havenʼt taken the necessary steps to carry it out.