Darrell W. Gunter, EVP / Chief Marketing Officer Collexis Holdings, Inc. April 30, 2009 How The Semantic Web Hype Has Turned Into A Reality

Creating fingerprints from documents using semantic technologies

Resolves linguistic ‘challenges’ Stemming, lemmatization and Normalizing Plural  singular e.g.: Diseases  disease Past  present e.g.: Treated  treat Multi-lingual Gripe  Griep  Influenza Synonyms Earth  Globe Disambiguation of homonyms Jaguar ? Car or Animal Abbreviations SARS  Severa Acute Respetory Syndrom (SARS) Long Form  Short Form Phrases: meaningful & coherent utterances e.g. blackwater fever

Stemming, lemmatization and Normalizing

Plural  singular e.g.: Diseases  disease

Past  present e.g.: Treated  treat

Multi-lingual

Gripe  Griep  Influenza

Synonyms

Earth  Globe

Disambiguation of homonyms

Jaguar ? Car or Animal

Abbreviations

SARS  Severa Acute Respetory Syndrom (SARS)

Long Form  Short Form

Phrases: meaningful & coherent utterances

e.g. blackwater fever

Explore instead of Searching!

Creating expert profiles from documents using semantic technologies Document fingerprints aggregated to expert profiles!

Document fingerprints aggregated to expert profiles!

Conceptual Search & Visualization!

Concept & Publications View

Concept & Author View

Emerging Trends by Key Concepts

Potential Co-occurrence of Concepts Hypothesis Generation!

Semantic Web Hype Into Reality Our Focus Today Social networking functionalities for the STM industry

Our Focus Today

Social networking functionalities for the STM industry

STM Products and Processes Publisher

The STM Consumer Producer Author of a book Member of a STM society Author of journal articles Receiving research funding Consumer & reader Peer reviewer Participant & speaker at conferences Taking advantage of continuous education Member of an editorial board

Consumer/ Producer Process Researcher Funding through an STM society Consuming literature and STM products Participation in the publishing process as a peer reviewer Participation in various conferences Presenting results in varoius conferences/ Publishing of proceedings Publication of results in peer reviewed STM journal

Science as a collaborative effort! As an STM Publisher... How to support a researcher in the area of collaboration and networking? How to support a researcher in finding potential collaborators in interdisciplinary areas? How to allow the researcher to effectively manage his network of collaborators? How to support the researcher in reaching out to the group of researchers working on the same research question?

How to support a researcher in the area of collaboration and networking?

How to support a researcher in finding potential collaborators in interdisciplinary areas?

How to allow the researcher to effectively manage his network of collaborators?

How to support the researcher in reaching out to the group of researchers working on the same research question?

Publishers, Societies and traditional networking I In the past, networking between reseachers has taken place mostly at conferences in the context of societies The new social networking wave using semantic technologies is about to cannibalize this form of networking with new generations of scientists entering the scene

In the past, networking between reseachers has taken place mostly

at conferences

in the context of societies

The new social networking wave using semantic technologies is about to cannibalize this form of networking with new generations of scientists entering the scene

Publishers, Societies and traditional networking II Are scientists well served with platforms like LinkedIn, Facebook and MySpace? Not really as these platforms are not specific for their work However the content / STM products can be used to establish pre-populated social networks – supporting very specifically the needs of the target group

Are scientists well served with platforms like LinkedIn, Facebook and MySpace?

Not really as these platforms are not specific for their work

However the content / STM products can be used to establish pre-populated social networks – supporting very specifically the needs of the target group

Smith, Taylor and Foster – the disambiguation challenge Before you can suggest collaborators etc. you need to know you experts – which is sometimes challenging Disambiguation of authors is a crucial success factor for pre-populated social networks Collexis has developed a sophisticated process to achieve this - and has applied it to PubMed Using PubMed as a source Collexis has created 1.8 million disambiguated expert profiles in a free social networking site www.biomedexperts.com

Before you can suggest collaborators etc. you need to know you experts – which is sometimes challenging

Disambiguation of authors is a crucial success factor for pre-populated social networks

Collexis has developed a sophisticated process to achieve this - and has applied it to PubMed

Using PubMed as a source Collexis has created 1.8 million disambiguated expert profiles in a free social networking site www.biomedexperts.com

Ingredients for a pre-populated STM Network Users / experts Relations between users Common interest area to make it interesting to join Possibility to solve technical challenges like author disambiguation That‘s it! Authors... Co-authorship, affiliation... Society, journal... Problem solved... Pre-populated social networks – turning content into communities!

Users / experts

Relations between users

Common interest area to make it interesting to join

Possibility to solve technical challenges like author disambiguation

That‘s it!

Co-author based networks

Co-author based networks

Geographical mapping of the co-author network

Geographical

mapping of the

co-author network

Same data for sub networks

Government Research Institutions

Consortiums i.e. NIH CTSA

...or for peer reviewer identification

Creating STM sub-networks Having a researcher to join 25 different networks? Should the user related information be spread out over 25 different social networks? With BiomedExperts an "Umbrella Network"is available, where complete and disambiguated profiles are maintained – ready to be integrated into customized special interest networks on a topic level, society or publisher level One profile, one login, many networks!

Having a researcher to join 25 different networks?

Should the user related information be spread out over 25 different social networks?

With BiomedExperts an "Umbrella Network"is available, where complete and disambiguated profiles are maintained – ready to be integrated into customized special interest networks on a topic level, society or publisher level

One profile, one login, many networks!

STM Subnetworks – ready to go today! Sub network for a society Sub network for a journal Reviewer assignment Sub network of all author of one publisher Virtual conferences - network of participants Network of funded researchers

The Use of Semantic Technologies ... Is making these networks and services possible – not theoretically, already in reality... Which means that the "Semantic hype has turned into reality!"

... Is making these networks and services possible – not theoretically, already in reality... Which means that the

"Semantic hype has turned into reality!"

Thank you for your attention! Darrell W. Gunter, EVP / Chief Marketing Officer [email_address] , cell +1-973-454-3475 Christian Herzog, MD, Managing Director STM [email_address] , cell +49-171-5678917

Darrell W. Gunter, EVP / Chief Marketing Officer [email_address] , cell +1-973-454-3475

Christian Herzog, MD, Managing Director STM

[email_address] , cell +49-171-5678917