STM Spring Meeting Collexis Overview April 2009

Darrell W. Gunter, EVP / Chief Marketing Officer Collexis Holdings, Inc. April 30, 2009 How The Semantic Web Hype Has Turned Into A Reality

Creating fingerprints from documents using semantic technologies

Resolves linguistic ‘challenges’
Stemming, lemmatization and Normalizing
Plural  singular e.g.: Diseases  disease
Past  present e.g.: Treated  treat
Multi-lingual
Gripe  Griep  Influenza
Synonyms
Earth  Globe
Disambiguation of homonyms
Jaguar ? Car or Animal
Abbreviations
SARS  Severa Acute Respetory Syndrom (SARS)
Long Form  Short Form
Phrases: meaningful & coherent utterances
e.g. blackwater fever

Explore instead of Searching!

Creating expert profiles from documents using semantic technologies
Document fingerprints aggregated to expert profiles!

Conceptual Search & Visualization!

Concept & Publications View

Concept & Author View

Emerging Trends by Key Concepts

Potential Co-occurrence of Concepts Hypothesis Generation!

Semantic Web Hype Into Reality
Our Focus Today
Social networking functionalities for the STM industry

STM Products and Processes Publisher

The STM Consumer Producer Author of a book Member of a STM society Author of journal articles Receiving research funding Consumer & reader Peer reviewer Participant & speaker at conferences Taking advantage of continuous education Member of an editorial board

Consumer/ Producer Process Researcher Funding through an STM society Consuming literature and STM products Participation in the publishing process as a peer reviewer Participation in various conferences Presenting results in varoius conferences/ Publishing of proceedings Publication of results in peer reviewed STM journal

Science as a collaborative effort! As an STM Publisher...
How to support a researcher in the area of collaboration and networking?
How to support a researcher in finding potential collaborators in interdisciplinary areas?
How to allow the researcher to effectively manage his network of collaborators?
How to support the researcher in reaching out to the group of researchers working on the same research question?

Publishers, Societies and traditional networking I
In the past, networking between reseachers has taken place mostly
at conferences
in the context of societies
The new social networking wave using semantic technologies is about to cannibalize this form of networking with new generations of scientists entering the scene

Publishers, Societies and traditional networking II
Are scientists well served with platforms like LinkedIn, Facebook and MySpace?
Not really as these platforms are not specific for their work
However the content / STM products can be used to establish pre-populated social networks – supporting very specifically the needs of the target group

Smith, Taylor and Foster – the disambiguation challenge
Before you can suggest collaborators etc. you need to know you experts – which is sometimes challenging
Disambiguation of authors is a crucial success factor for pre-populated social networks
Collexis has developed a sophisticated process to achieve this - and has applied it to PubMed
Using PubMed as a source Collexis has created 1.8 million disambiguated expert profiles in a free social networking site www.biomedexperts.com

Ingredients for a pre-populated STM Network
Users / experts
Relations between users
Common interest area to make it interesting to join
Possibility to solve technical challenges like author disambiguation
That‘s it!
Authors... Co-authorship, affiliation... Society, journal... Problem solved... Pre-populated social networks – turning content into communities!

Co-author based networks

Geographical
mapping of the
co-author network

Same data for sub networks

Government Research Institutions

Consortiums i.e. NIH CTSA

...or for peer reviewer identification

Creating STM sub-networks
Having a researcher to join 25 different networks?
Should the user related information be spread out over 25 different social networks?
With BiomedExperts an "Umbrella Network"is available, where complete and disambiguated profiles are maintained – ready to be integrated into customized special interest networks on a topic level, society or publisher level
One profile, one login, many networks!

STM Subnetworks – ready to go today! Sub network for a society Sub network for a journal Reviewer assignment Sub network of all author of one publisher Virtual conferences - network of participants Network of funded researchers

The Use of Semantic Technologies
... Is making these networks and services possible – not theoretically, already in reality... Which means that the
"Semantic hype has turned into reality!"

Thank you for your attention!
Darrell W. Gunter, EVP / Chief Marketing Officer [email_address] , cell +1-973-454-3475
Christian Herzog, MD, Managing Director STM
[email_address] , cell +49-171-5678917

STM Spring Meeting Collexis Overview April 2009

by Darrell Gunter

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 16

Statistics

STM Spring Meeting Collexis Overview April 2009 Presentation Transcript

http://www.ganesha-associates.com	14
http://www.linkedin.com	2