How Does Advertising in the Professional Scholarly Publishing Industry Work?
How Does Adver,sing in the PSP Industry work? PSP EIC Spring Seminar Series John Purcell & Darrell Gunter – Co-‐Chair April 23, 2013
Our Agenda for Today • Introduc,ons – Carr Davis, Co-‐CEO, ASC Partners, LLC. – Luis Portero, VP Sales, Adver,sing, Elsevier • Upcoming seminars – Adver,sing Part II – June 13 • How changes in digital adver,sing present new opportuni,es for professional and scholarly publishers. – Adver,sing Part III – July 23 • The opportuni,es in mobile adver,sing: How can professional and scholarly publishers take advantage of this phenomenon. • Today’s topic