How Does Advertising in the Professional Scholarly Publishing Industry Work?
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How Does Advertising in the Professional Scholarly Publishing Industry Work?

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Join Darrell W. Gunter and his panelist Carr Davis Co-CEO, ASC Partners, LLC and Luis Portero, VP Sales, Advertising, Elsevier explore advertising and how it will develop over the next decade.

Join Darrell W. Gunter and his panelist Carr Davis Co-CEO, ASC Partners, LLC and Luis Portero, VP Sales, Advertising, Elsevier explore advertising and how it will develop over the next decade.

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  • 1. How  Does  Adver,sing  in  the  PSP  Industry  work?  PSP  EIC    Spring  Seminar  Series  John  Purcell  &  Darrell  Gunter  –  Co-­‐Chair  April  23,  2013    
  • 2. Our  Agenda  for  Today  •  Introduc,ons  –  Carr  Davis,  Co-­‐CEO,  ASC  Partners,  LLC.  –  Luis  Portero,  VP  Sales,  Adver,sing,  Elsevier  •  Upcoming  seminars  –  Adver,sing  Part  II  –  June  13  •  How  changes  in  digital  adver,sing  present  new  opportuni,es  for  professional  and  scholarly  publishers.  –  Adver,sing  Part  III  –  July  23  •  The  opportuni,es  in  mobile  adver,sing:    How  can  professional  and  scholarly  publishers  take  advantage  of  this  phenomenon.  •  Today’s  topic  
  • 3. $29.8billion7.5% / $2.2billion
  • 4. 5.9 billionApproaching1 billion
  • 5. Thank  you!  John  Purcell  Johnpurcell@comcast.net  +1.860.759.3621    Darrell  W.  Gunter  d.gunter@guntermediagroup.com  +1.973.454.3475