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How	  Does	  Adver,sing	  in	  the	  PSP	  Industry	  work?	  PSP	  EIC	  	  Spring	  Seminar	  Series	  John	  Purcell	  ...
Our	  Agenda	  for	  Today	  •  Introduc,ons	  –  Carr	  Davis,	  Co-­‐CEO,	  ASC	  Partners,	  LLC.	  –  Luis	  Portero,	...
$29.8billion7.5% / $2.2billion
5.9 billionApproaching1 billion
Thank	  you!	  John	  Purcell	  Johnpurcell@comcast.net	  +1.860.759.3621	  	  Darrell	  W.	  Gunter	  d.gunter@guntermedi...
How Does Advertising in the Professional Scholarly Publishing Industry Work?
How Does Advertising in the Professional Scholarly Publishing Industry Work?
How Does Advertising in the Professional Scholarly Publishing Industry Work?
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How Does Advertising in the Professional Scholarly Publishing Industry Work?

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Join Darrell W. Gunter and his panelist Carr Davis Co-CEO, ASC Partners, LLC and Luis Portero, VP Sales, Advertising, Elsevier explore advertising and how it will develop over the next decade.

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Transcript of "How Does Advertising in the Professional Scholarly Publishing Industry Work?"

  1. 1. How  Does  Adver,sing  in  the  PSP  Industry  work?  PSP  EIC    Spring  Seminar  Series  John  Purcell  &  Darrell  Gunter  –  Co-­‐Chair  April  23,  2013    
  2. 2. Our  Agenda  for  Today  •  Introduc,ons  –  Carr  Davis,  Co-­‐CEO,  ASC  Partners,  LLC.  –  Luis  Portero,  VP  Sales,  Adver,sing,  Elsevier  •  Upcoming  seminars  –  Adver,sing  Part  II  –  June  13  •  How  changes  in  digital  adver,sing  present  new  opportuni,es  for  professional  and  scholarly  publishers.  –  Adver,sing  Part  III  –  July  23  •  The  opportuni,es  in  mobile  adver,sing:    How  can  professional  and  scholarly  publishers  take  advantage  of  this  phenomenon.  •  Today’s  topic  
  3. 3. $29.8billion7.5% / $2.2billion
  4. 4. 5.9 billionApproaching1 billion
  5. 5. Thank  you!  John  Purcell  Johnpurcell@comcast.net  +1.860.759.3621    Darrell  W.  Gunter  d.gunter@guntermediagroup.com  +1.973.454.3475  

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