Discover	  How	  Social	  Media	  Can	  	  BE	   A	  Valuable	  Tool	  For	  Finance	  &	  HR	                      Darrel...
Our	  Discussion	  Today	  •    Intro	  to	  our	  topic	  -­‐	  Let’s	  take	  an	  inventory	  •    ObjecSves	  of	  you...
The	  “New	  Order	  of	  CommunicaSon”	                                   Social	                                   Media...
Let’s	  Take	  An	  Inventory	  •  Let’s	  take	  an	  inventory	  •  How	  many	  of	  you	  have	  a	  strategic	  socia...
The	  High	  Performance	  Cycle	                                    Assessment	                                      Goal...
Culture	  Corporate	  Culture	  and	  Performance	  John	  P.	  Ko5er	  "Almost	  all	  books	  on	  corporate	  culture	 ...
The	  Recipe	  •  Mission	  statement,	  corporate	  objecSve	  and	     strategy	  plan	  •  Team	  members	  on	  board	...
The	  Focus	  Of	  The	  Company	  •  Mission	  Statement	  	          –  Do	  you	  have	  one?	  	          –  	  Why	  ...
A	  Successful	  FoundaSon	                 Mission	       ObjecSves	                              Strategy	             T...
The	  On-­‐boarding	  Process	                                                                                            ...
GeUng	  Started	  •  What	  is	  your	  starSng	  point?	  	  	  •  Do	  you	  have	  a	  performance	  dashboard?	  •  As...
Social	  Media	  &	  Your	  Business	  •  Some	  key	  quesSons	      –  What	  is	  the	  mission	  of	  your	  company?	...
A	  Primer	  on	  Social	  Media	  •  Facebook	  –	  A	  general	  use	  social	  network	  &	  media	     social	  networ...
14	                     Web	  Governance	   	   	  	  •  What	  is	  web	  governance?	  •  Why	  is	  it	  important?	  •...
Web	  Governance	                                   The	  Digital	  Deca	                   10	  Management	  Truths	  for...
16	         FoundaSon	  of	  a	  Community	  •  Key	  informaSon	  and	  resources	  germane	  to	     their	  discipline,...
17	    Building	  a	  Community	  of	  PracSce	  •  Understand	  the	  special	  characterisScs	  of	  your	     audience?...
18	                Some	  Key	  QuesSons?	  •  How	  many	  of	  you	  have	  a	  smart	  phone	  device?	  •  How	  many	...
The	  STM	  Consumer	               Consumer              & reader                 Peer                                   ...
The	  Holy	  Grail!	  Get	  the	  author	  to	  the	  PDF	  	  ASAP!	  
Gartner	  IdenSfies	  Top	  10	  Mobile	                  ApplicaSons	  for	  2012	  #1	  	  Money	  Transfer	  #2	  	  Loc...
22	          Key	  2011	  Global	  Mobile	  Stats	  •  6,915,782,324	  	   	   	  World	  PopulaSon	  	  •  5.3	  Billion ...
23	         Key	  2011	  Global	  Mobile	  Stats	  •  Both	  Gartner	  and	  IDC	  both	  agree	  that	  the	       Androi...
24	                         Mobile	  Behavior	  In	  US,	  Europe	  &	                                        Japan	  Mobi...
Mobile	  Apps	  Stats	  Change	  in	  price	  of	  a	  download	  app	  over	  12	  months,	  2010	  according	  to	  DisJ...
26	                                       Smart	  Phone	  Stats	  •    Nielsen	       report	  that	  31%	  of	  US	  mobi...
27	              What	  Does	  It	  All	  Mean?	  •  To	  be	  relevant,	  you	  must	  have	  a	  mobile	     strategy	  ...
Social	  Media	  &	  HR	                                2010	  Survey	  by	  Jobvite	  •  Recruitment	  -­‐	  83%	  of	  t...
Social	  Media	  &	  Finance	  •  The	  first	  step	  is	  to	  develop	  a	  business	  case	  and	     a	  strategy	  • ...
Social	  Media	  &	  Finance	  •  Then	  decide	  who	  is	  going	  to	  be	  responsible,	     and	  how	  it	  will	  b...
Social	  Media	  &	  Finance	  •  The	  fastest	  path	  to	  success	  might	  be	  finding	  your	     revenue	  producin...
SummaSon	  •  The	  use	  of	  Social	  Media	  will	  not	  be	  as	  meaningful	  if	     your	  team	  members	  are	  ...
Thank	  you!	                        	                    Q	  &A	                 Darrell	  W.	  Gunter	         President...
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Discover How Social Media Can BE A Valuable Tool For Finance & HR

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Discover How Social Media Can BE A Valuable Tool For Finance & HR

  1. 1. Discover  How  Social  Media  Can    BE   A  Valuable  Tool  For  Finance  &  HR   Darrell  W.  Gunter   President,  Allerton  Press  a  division  of   PLEIADES  Publishing,  LLC     July  21,  2011  
  2. 2. Our  Discussion  Today  •  Intro  to  our  topic  -­‐  Let’s  take  an  inventory  •  ObjecSves  of  your  company  and  department  •  Web  Governance  •  Some  basic  facts  about  social  media  •  Some  best  pracSces  in  social  media  •  GeUng  started  •  Let’s  do  an  exercise  •  SummaSon  
  3. 3. The  “New  Order  of  CommunicaSon”   Social   Media   Web   Your   Social   Governance     Strategy   Networking   Mobile   Technology  
  4. 4. Let’s  Take  An  Inventory  •  Let’s  take  an  inventory  •  How  many  of  you  have  a  strategic  social   media  strategy?  •  How  many  of  you  have  established  a  social   media  policy?  •  How  many  of  you  use  Twier,  Facebook  and   LinkedIn?    What  about  Foursquare?  •  How  many  of  you  feel  that  social  media  is  a   bunch  of  hooey?  
  5. 5. The  High  Performance  Cycle   Assessment   Goals   Resources   Leadership   Processes   Roles  10/24/11   ©  2009  Gunter  Media  Group   5  
  6. 6. Culture  Corporate  Culture  and  Performance  John  P.  Ko5er  "Almost  all  books  on  corporate  culture  state  or   imply  a  relaSonship  to  long-­‐term  economic   performance...“    10/24/11   ©  2009  Gunter  Media  Group   6  
  7. 7. The  Recipe  •  Mission  statement,  corporate  objecSve  and   strategy  plan  •  Team  members  on  board  •  A  successful  foundaSon  •  Building  a  great  culture  10/24/11   ©  2009  Gunter  Media  Group   7  
  8. 8. The  Focus  Of  The  Company  •  Mission  Statement     –  Do  you  have  one?     –   Why  is  it  important?  •  ObjecSves  •  Strategy    •  TacScs  10/24/11   ©  2009  Gunter  Media  Group   8  
  9. 9. A  Successful  FoundaSon   Mission   ObjecSves   Strategy   TacScs   Job   ObjecSve   Performance   CompensaSon   DescripSon   seUng   Reviews   Human   CommunicaSon   Policies  &   Fairness  &   Capital   Processes   Consistency    10/24/11   ©  2009  Gunter  Media  Group   9  
  10. 10. The  On-­‐boarding  Process   Assessment   Training   SelecSng   Interviewing   RecruiSng  10/24/11   ©  2009  Gunter  Media  Group   10  
  11. 11. GeUng  Started  •  What  is  your  starSng  point?      •  Do  you  have  a  performance  dashboard?  •  Assessment  of  your  company  /  SWOT  analysis.  •  Your  company’s  mission  •  Corporate  objecSve  and  strategic  plan  of   acSon  •  Job  descripSons,  objecSve  seUng  and   performance  reviews  10/24/11   ©  2009  Gunter  Media  Group   11  
  12. 12. Social  Media  &  Your  Business  •  Some  key  quesSons   –  What  is  the  mission  of  your  company?   –  What  is  your  company’s  key  objecSves?   –  What  is  your  company’s  strategic  plan?   –  Have  you  defined  how  social  media  will  help  you   fulfill  your  mission,  achieve  your  key  objecSves   and  your  strategic  plan?  •  A  focused  social  media  strategy!  
  13. 13. A  Primer  on  Social  Media  •  Facebook  –  A  general  use  social  network  &  media   social  network  •  LinkedIn  –  A  professional  social  network  &  social  media   site  •  Twier  –  A  powerful  SN  &  SM  site  –  Broadcast  quickly  •  Foursquare  •  Bit.ly  –  A  tool  that  allows  you  to  broadcast  to  many   sites  •  HootSuite  –  A  robust  tool  that  allows  to  broad  to  many   sites.  
  14. 14. 14   Web  Governance        •  What  is  web  governance?  •  Why  is  it  important?  •  How  will  it  benefit  your  business?  
  15. 15. Web  Governance   The  Digital  Deca   10  Management  Truths  for  the  Web  Age    •    Truth  1  Your  Web  presence  is  the  digital  manifestaSon  of  your   organizaSon.  •  Truth  2  In  a  digitally  transforming  business  environment,  bold  leadership   is  vital.  •  Truth  3  Decision-­‐making  must  be  based  upon  experJse,  not  power.  •  Truth  4  The  business  framework  must  be  inclusive.  •  Truth  5  Standards  enable  collaboraJon.  •  Truth  6  The  Web  is  an  asset.  •  Truth  7  The  organizaJon  owns  the  Web  presence.  •  Truth  8  Management  should  embrace  impermanence.  •  Truth  9  Know  your  customer  but  own  your  mission.  •  Truth  10  Measure  twice,  execute  once.    Source:  Welchmanpierpoint.com  
  16. 16. 16   FoundaSon  of  a  Community  •  Key  informaSon  and  resources  germane  to   their  discipline,  topic,  area  of  interest,  etc.,  •  Tools  that  they  use;  chat,  groups,  sharing  •  Features  that  recognize  experSse  •  Professional  monitoring  keep  the  site  the  best  •  Keep  it  fresh!  
  17. 17. 17   Building  a  Community  of  PracSce  •  Understand  the  special  characterisScs  of  your   audience?  •  What  are  the  key  tools  that  they  use  on  an   everyday  basis?  •  What  are  the  common  areas  of  interest?     (What  do  they  want  to  discuss?)  
  18. 18. 18   Some  Key  QuesSons?  •  How  many  of  you  have  a  smart  phone  device?  •  How  many  of  you  in  the  audience  have  an   iPad  or  similar  device?      •  How  many  of  you  have  a  mobile  applicaSon  in   place  now?  •  How  many  of  you  will  have  a  mobile   applicaSon  for  next  year?  
  19. 19. The  STM  Consumer   Consumer & reader Peer reviewer Author of a Participant & book speaker at conferencesAuthor of Taking journal advantage of articles continuous education Member of a STM Receiving Member of an society research editorial board funding
  20. 20. The  Holy  Grail!  Get  the  author  to  the  PDF    ASAP!  
  21. 21. Gartner  IdenSfies  Top  10  Mobile   ApplicaSons  for  2012  #1    Money  Transfer  #2    LocaSon-­‐Based  Services  #3    Mobile  Search  #4    Mobile  Browsing  #5    Mobile  Health  Monitoring  #6    Mobile  Payment  #7    Near  Field    CommunicaSon  Services  #8    Mobile  AdverSsing  #9    Mobile  Instant  Messaging  #10  Mobile  Music    Source:  Gartner    hp://bit.ly/kLTy5s  
  22. 22. 22   Key  2011  Global  Mobile  Stats  •  6,915,782,324        World  PopulaSon    •  5.3  Billion        Mobile  SubscripSons   –  747.4  MM        China   –  525.2  MM        India   –  292.8  MM        USA  •  1,388.2  Billion  up  18.5%  Global  Shipments  of   mobile  devices  •  302.6  MM  up  74.4%    Smart  Phones    Source:  mobiThinking  hp://bit.ly/m7O0Mq  
  23. 23. 23   Key  2011  Global  Mobile  Stats  •  Both  Gartner  and  IDC  both  agree  that  the   Android  OperaSng  System  will  represent   approximately  38%  of  the  projected  approximate   450  million  unit  sales  •  Almost  1  in  5  mobile  users  have  access  to  fast   mobile  services  (3G  or  beer)  •  US  has  overtaken  Western  Europe  in  unlimited   data  plan    Source:  mobiThinking  hp://bit.ly/m7O0Mq  
  24. 24. 24   Mobile  Behavior  In  US,  Europe  &   Japan  Mobile  behavior  in  United  States,  EU5  (UK,  Germany,  France,  Spain  and  Italy)  and  Japan  –  October,  November,  December  2010  Percent  of  total  mobile  audience  (Age  13+)                            United  States  Europe  Japan    Used  connected  media    (browser,  app  or  download)  46.7%    41.1%  76.8%    Used  browser      36.4%    28.8%  55.4%    Used  applicaSon      34.4%    28.0%  53.3%    Used  messaging          Sent  text  message    68.0%    82.7%  41.6%    Instant  messaging    17.2%    14.2%  3.6%    Email        30.5%    22.2%  57.1%    Accessed  entertainment/social  media          Took  photos      52.4%    57.5%  62.9%    Social  networking  or  blog    24.7%    18.0%  19.3%    Played  games      23.2%    25.3%  16.3%    Recorded  video      20.2%    26.1%  15.8%    Listened  to  music      15.7%    25.0%  12.9%    Watched  TV  and/or  video    5.6%    5.7%  22.8%    Accessed  financial  services          Bank  accounts      11.4%    8.0%  7.0%    Financial  news  or  stock  quotes  10.2%    8.0%  16.5%    Accessed  news,  sports,  weather,  search,  retail,  travel,  reference          News  and  informa?on    39.5%    32.2%  57.6%    Weather  reports      25.2%    16.4%  34.7%    Search        21.4%    14.9%  31.5%    Maps        17.8%    13.0%  17.1%    Sports  news      15.8%    12.0%  18.2%    Restaurant  info      10.0%    6.5%  9.7%    Traffic  reports      8.4%    7.4%  14.0%    Classifieds      7.3%    4.8%  3.6%    Retail  site      6.5%    5.2%  8.5%    Travel  service      4.4%    4.6%  2.9%    Source:  comScore  MobiLens  (Feb  2011)    via:  mobiThinking      
  25. 25. Mobile  Apps  Stats  Change  in  price  of  a  download  app  over  12  months,  2010  according  to  DisJmo              App  store        Apple  Blackberry    Ovi  (Nokia)  Android    #  of  apps          300K                18K        130K    25K    Price  change      All  apps  -­‐12    -­‐24        +1      -­‐29      Top  100  apps    -­‐19    -­‐24        -­‐9      -­‐61      Source:  The  DisJmo  report  (January  2011)        via:  mobiThinking  
  26. 26. 26   Smart  Phone  Stats  •  Nielsen   report  that  31%  of  US  mobile  phone  owners  have  a  smartphone  as  of  December  2010,  and  expect   smartphones  to  become  the  majority  by  the  end  of  2011.  eMarketer  predicts  that  smartphone   ownership  will  reach  43%  of  the  US  mobile  populaSon  by  2015.  •  According  to  figures  for  2010   released  by  Gartner,  smartphones  accounted  for  297  million  (19%)  of  the  1.6  billion  mobile  phones   sold  that  year.  Thats  72.1%  more  smartphone  sales  than  in  2009.  •  The  same  company   expects  US  sales  of  smartphones  to  grow  from  67  million  in  2010  to  95  million  in  2011,  and  become   the  highest-­‐selling  consumer  electronic  device  category.  •  For  Q4  2010,  the  IDC  Worldwide  Quarterly  Mobile  Phone  Tracker   puts  smartphone  sales  at  100.9  million,  up  some  87%  over  Q4  2009.  They  report  total  smartphone   sales  for  2010  as  302.6  million,  up  around  74%  on  2009.  •  The  Coda  Research  Consultancy   predict  global  smartphone  sales  of  some  2.5  billion  over  the  2010-­‐2015  period,  and  also  suggest   that  mobile  Internet  use  via  smartphones  will  increase  50  fold  by  the  end  of  that  period.  •  Morgan  Stanley  Research  esSmates  sales  of  smartphones  will  exceed  those  of  PCs  in  2012.  •  Gartner  expect  over  500  million  smartphones  to  sell  in  2012.  
  27. 27. 27   What  Does  It  All  Mean?  •  To  be  relevant,  you  must  have  a  mobile   strategy  •  Mobile  is  another  driver  to  your  PDFs!  •  Be  agile,  consider  HTML  5  •  Choose  wisely  
  28. 28. Social  Media  &  HR   2010  Survey  by  Jobvite  •  Recruitment  -­‐  83%  of  the  respondents  say  they  either  use   or  plan  to  use  social  media  •  Back  Channel  Referencing  -­‐  Recruiters  pre-­‐qualify   execuSves  when  they  are  iniSally  sourcing  candidates  •  Networking  and  communicaSon  -­‐  In-­‐house  social   networking  plaxorms  have  done  what  above-­‐normal  salary   hikes  have  not  been  able  to  do  –  control  ariSon..  It  is   reported  that  the  company-­‐social  networking  plaxorms   have  helped  engage  employees  beer  and  reduce  ariSon.      Source:  Business  line  -­‐  hp://www.thehindubusinessline.com/opinion/arScle2091139.ece  hp://recruiSng.jobvite.com/    
  29. 29. Social  Media  &  Finance  •  The  first  step  is  to  develop  a  business  case  and   a  strategy  •  Then  decide  who  is  going  to  be  responsible,   and  how  it  will  be  funded.    •  Too  oyen  social  media  becomes  an  unfunded   mandate,  said  one  consultant  who  finds  that   many  Fortune  100  companies  have  social   media  departments  consisSng  of  one  person.  
  30. 30. Social  Media  &  Finance  •  Then  decide  who  is  going  to  be  responsible,   and  how  it  will  be  funded.  Too  oyen  social   media  becomes  an  unfunded  mandate,  said   one  consultant  who  finds  that  many  Fortune   100  companies  have  social  media   departments  consisSng  of  one  person.  
  31. 31. Social  Media  &  Finance  •  The  fastest  path  to  success  might  be  finding  your   revenue  producing  champion  or  one  business   unit  that  can  do  is  technically  competent  and   understands  compliance.  •  Regulators  have  made  a  stab  at  addressing  social   media.  FINRA  issued   Regulatory  NoSce  10-­‐06  which  it  described  in  a   press  release,  which  suggests  there  remains  work   to  be  done.  hp://www.finra.org/Newsroom/ NewsReleases/2010/P120780  
  32. 32. SummaSon  •  The  use  of  Social  Media  will  not  be  as  meaningful  if   your  team  members  are  not  aligned  with  the   company’s  mission  and  strategy.  •  Further  the  job  descripSons  and  performance   objecSves  must  be  aligned  as  well.  •  Establish  a  strategic  social  media  strategy  •  Define  precisely  what  you  want  to  achieve  •  Provide  the  necessary  staffing  and  funding  •  Establish  a  realisSc  performance  dashboard  and   measure  for  success  •  Embrace  the  “New  Order”  of  communicaSon  
  33. 33. Thank  you!     Q  &A   Darrell  W.  Gunter   President,  Allerton  Press,  Inc.  A  division  of  PLEIADES  Publishing,  LLC     +1.973.454.3475   gunterdarrell@gmail.com  

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