CESSE 2012 - STRATEGIC TEAMS

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Implementing a successful global strategy starts with your human capital assets aligned with your strategy.

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CESSE 2012 - STRATEGIC TEAMS

  1. 1. READERS  ARE  FUNDAMENTAL:   UNDERSTANDING  THE  GLOBAL  MARKETPLACE     CESSE  ANNUAL  MEETING   LOUISVILLE,  KENTUCKY     Darrell  W.  Gunter     President  &  CEO   Gunter  Media  Group   July  25,  2012  7/28/12   GMG  Company  ConfidenMal   1  
  2. 2. TODAY’S  DISCUSSION  •  PPP  –  Purpose,  Process  &  Payoff  •  Intro  •  Strategy  •  GAP  Analysis  •  Performance  Dashboard  •  Your  Global  strategy  •  Key  Tools  &  Books  •  Next  Steps    7/28/12   GMG  Company  ConfidenMal   2  
  3. 3. A  new  scien)fic  truth  does  not  triumph  by   convincing  its  opponents  and  making  them  see  the   light,  but  rather  because  its  opponents  eventually   die,  and  a  new  genera)on  grows  up  that  is  familiar   with  it.   -­‐  Max  Planck   Age,  Ageing  and  Age  Structure  in  Science  (Chicago:   The  University  of  Chicago  Press,  p.  514,  1973).  7/28/12   GMG  Company  ConfidenMal   4  
  4. 4. IntroducMon    7/28/12   GMG  Company  ConfidenMal   5  
  5. 5. YOUR  STRATEGY  7/28/12   GMG  Company  ConfidenMal   6  
  6. 6. A  Successful  FoundaMon   Mission   ObjecMves   Strategy   TacMcs   Job   ObjecMve   Performance   CompensaMon   DescripMon   seeng   Reviews   Human   CommunicaMon   Policies  &   Fairness  &   Capital   Processes   Consistency    7/28/12   GMG  Company  ConfidenMal   7  
  7. 7. GAP  ANALYSIS  7/28/12   GMG  Company  ConfidenMal   8  
  8. 8. PERFORMANCE  DASHBOARD  7/28/12   GMG  Company  ConfidenMal   9  
  9. 9. YOUR  GLOBAL  STRATEGY  7/28/12   GMG  Company  ConfidenMal   10  
  10. 10. KEY  TOOLS  &  BOOKS  •  GAP  Analysis  Tools  •  Performance  Dashboards  •  Performance  EvaluaMon  tools  •  Books   –  Kill  the  Company     •  Lisa  Bodell   –  Out  Think  the  CompeMMon         •  Kaihan  Krippendorff  7/28/12   GMG  Company  ConfidenMal   11  
  11. 11. NEXT  STEPS  •  Conduct  a  GAP  Analysis  •  Establish  a  global  strategy  •  Create  a  performance  dashboard  •  Involve  the  enMre  team  •  Tie  to  performance  review  program  •  Implement,  Review,  Reassess  and  Reengage  •  Good  luck!    7/28/12   GMG  Company  ConfidenMal   12  
  12. 12. THANK  YOU!   DARRELL  W.  GUNTER   PRESIDENT  &  CEO   GUNTER  MEDIA  GROUP  LLC   D.GUNTER@GUNTERMEDIAGROUP.COM   +1.973.454.3475  7/28/12   GMG  Company  ConfidenMal   13  

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