READERS	  ARE	  FUNDAMENTAL:	                 UNDERSTANDING	  THE	  GLOBAL	  MARKETPLACE	                                 ...
TODAY’S	  DISCUSSION	  •      PPP	  –	  Purpose,	  Process	  &	  Payoff	  •      Intro	  •      Strategy	  •      GAP	  Ana...
A	  new	  scien)fic	  truth	  does	  not	  triumph	  by	   convincing	  its	  opponents	  and	  making	  them	  see	  the	 ...
IntroducMon	  	  7/28/12	       GMG	  Company	  ConfidenMal	     5	  
YOUR	  STRATEGY	  7/28/12	          GMG	  Company	  ConfidenMal	     6	  
A	  Successful	  FoundaMon	                Mission	       ObjecMves	                       Strategy	             TacMcs	  ...
GAP	  ANALYSIS	  7/28/12	         GMG	  Company	  ConfidenMal	     8	  
PERFORMANCE	  DASHBOARD	  7/28/12	               GMG	  Company	  ConfidenMal	     9	  
YOUR	  GLOBAL	  STRATEGY	  7/28/12	               GMG	  Company	  ConfidenMal	     10	  
KEY	  TOOLS	  &	  BOOKS	  •      GAP	  Analysis	  Tools	  •      Performance	  Dashboards	  •      Performance	  EvaluaMon...
NEXT	  STEPS	  •      Conduct	  a	  GAP	  Analysis	  •      Establish	  a	  global	  strategy	  •      Create	  a	  perfor...
THANK	  YOU!	                        DARRELL	  W.	  GUNTER	                         PRESIDENT	  &	  CEO	                  ...
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CESSE 2012 - STRATEGIC TEAMS

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Implementing a successful global strategy starts with your human capital assets aligned with your strategy.

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CESSE 2012 - STRATEGIC TEAMS

  1. 1. READERS  ARE  FUNDAMENTAL:   UNDERSTANDING  THE  GLOBAL  MARKETPLACE     CESSE  ANNUAL  MEETING   LOUISVILLE,  KENTUCKY     Darrell  W.  Gunter     President  &  CEO   Gunter  Media  Group   July  25,  2012  7/28/12   GMG  Company  ConfidenMal   1  
  2. 2. TODAY’S  DISCUSSION  •  PPP  –  Purpose,  Process  &  Payoff  •  Intro  •  Strategy  •  GAP  Analysis  •  Performance  Dashboard  •  Your  Global  strategy  •  Key  Tools  &  Books  •  Next  Steps    7/28/12   GMG  Company  ConfidenMal   2  
  3. 3. A  new  scien)fic  truth  does  not  triumph  by   convincing  its  opponents  and  making  them  see  the   light,  but  rather  because  its  opponents  eventually   die,  and  a  new  genera)on  grows  up  that  is  familiar   with  it.   -­‐  Max  Planck   Age,  Ageing  and  Age  Structure  in  Science  (Chicago:   The  University  of  Chicago  Press,  p.  514,  1973).  7/28/12   GMG  Company  ConfidenMal   4  
  4. 4. IntroducMon    7/28/12   GMG  Company  ConfidenMal   5  
  5. 5. YOUR  STRATEGY  7/28/12   GMG  Company  ConfidenMal   6  
  6. 6. A  Successful  FoundaMon   Mission   ObjecMves   Strategy   TacMcs   Job   ObjecMve   Performance   CompensaMon   DescripMon   seeng   Reviews   Human   CommunicaMon   Policies  &   Fairness  &   Capital   Processes   Consistency    7/28/12   GMG  Company  ConfidenMal   7  
  7. 7. GAP  ANALYSIS  7/28/12   GMG  Company  ConfidenMal   8  
  8. 8. PERFORMANCE  DASHBOARD  7/28/12   GMG  Company  ConfidenMal   9  
  9. 9. YOUR  GLOBAL  STRATEGY  7/28/12   GMG  Company  ConfidenMal   10  
  10. 10. KEY  TOOLS  &  BOOKS  •  GAP  Analysis  Tools  •  Performance  Dashboards  •  Performance  EvaluaMon  tools  •  Books   –  Kill  the  Company     •  Lisa  Bodell   –  Out  Think  the  CompeMMon         •  Kaihan  Krippendorff  7/28/12   GMG  Company  ConfidenMal   11  
  11. 11. NEXT  STEPS  •  Conduct  a  GAP  Analysis  •  Establish  a  global  strategy  •  Create  a  performance  dashboard  •  Involve  the  enMre  team  •  Tie  to  performance  review  program  •  Implement,  Review,  Reassess  and  Reengage  •  Good  luck!    7/28/12   GMG  Company  ConfidenMal   12  
  12. 12. THANK  YOU!   DARRELL  W.  GUNTER   PRESIDENT  &  CEO   GUNTER  MEDIA  GROUP  LLC   D.GUNTER@GUNTERMEDIAGROUP.COM   +1.973.454.3475  7/28/12   GMG  Company  ConfidenMal   13  

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