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Council of Science Editors - Viewing Social Media Through Different Lenses

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Darrell Gunter provides an overview of his experience in launching and marketing BiomedExperts.com and his experience on how to serve the researcher.

Darrell Gunter provides an overview of his experience in launching and marketing BiomedExperts.com and his experience on how to serve the researcher.

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  • 1. Viewing Social Media ThroughDifferent LensesDarrell W. GunterMay 5, 20135/6/13   GMG  Company  Confiden3al   1  
  • 2. Introduction  •  Social Media – The Promise!•  The Researcher – Roles & Motivations•  The Collexis Experience•  The current big 3!•  It is about aggregating information (TheResearch Eco-System)•  Web governance5/6/13   GMG  Company  Confiden3al   2  
  • 3. Social Media – The Promise!  
  • 4. The Market Place  
  • 5. PublishingCycle5/6/13   GMG  Company  Confiden3al   5  
  • 6. The Many Roles of the Researcher  
  • 7. The Motivations of the Researcher  
  • 8. •  New life science social networking portal•  Launched the January 2009•  Prepopulated with 1.4 million expert profiles•  Based on the last ten years of PubMed•  12 million relations of co-authors as social links•  Achieved 300,000 registered users in 9 months!
  • 9. Author Connections+!  
  • 10. The Big 3, What They Offer!  2.9  MM  researchers,  1.6  MM  papers  –  Finding  Experts!  Reference  mgr,  read  &  annotate,  add  &  organize,  backup,  sync  &  mobile,  network  &  discover!  2  MM  users,  40  MM+  papers!  2.3  MM  users,  1MM+  papers,  Finding  Experts!  
  • 11. Web Governance!  •  Website  Governance  –  is  an  organiza3on’s  structure  of  staff  and  the  technical  systems,  policies  and  procedures  to  maintain  and  manage  a  website.    Website  governance  applies  to  both  Internet  &  Intranet  sites.  Source:  Wikipedia  
  • 12. Web Governance!  www.welchmanpierpoint.com  
  • 13. Web Governance!  
  • 14. The Research Eco-SystemIt is all about aggregating information!  
  • 15. Summary•  Ask yourself the 3 key questions–  Are you improving the researcher’s productivity?–  Are you solving a problem for the researcher?–  Are you providing a new service to theresearcher?•  Where does your level of service standagainst the best practices of the leaders?•  What is your strategic plan of action for yourwebsite to better engage your researchcommunity?GMG  Company  Confiden3al   15  5/6/13  
  • 16. Thank You!Darrell W. Gunterd.gunter@guntermediagroup.com+1.973.454.3475www.guntermediagroup.comGMG  Company  Confiden3al   16  5/6/13