Chunking Your Book:
Making the Most Out of Your Content
Darrell W. Gunter
President & CEO
Gunter Media Group, Inc.
May 28,...
Our Panel For Today
• Robert Kasher - VP Bus Dev & Cust Rel – Pub
– TOOLS
• Mike Shannon – CEO
– APPLICATIONS
• Laura Daws...
6/2/2014 GMG Company Confidential 4
6/2/2014 GMG Company Confidential 5
6/2/2014 GMG Company Confidential 6
6/2/2014 GMG Company Confidential 7
THANK YOU!
Darrell W. Gunter
d.gunter@guntermediagroup.com
+!.973.454.3475
6/2/2014 GMG Company Confidential 8
Chunking
Or Disaggregating Content
Chunking
• City in China?
• New Way of Serving Content?
• Future of Our Industry?
Chunking
• As access to information grows richer. The
need to find what we want grows harder.
• It is partially about acce...
Chunking
• There are solutions:
– Slice Books
– Amnet
– Ictet
Chunking
• Each has its advantages and drawbacks:
– Slice books has the support of Ingram one of the
biggest service provi...
Chunking
• But to make this all work:
– You need identifiers
– You need Metadata
– You need to re-think your content
– Eve...
Chunking Content
From One Book To Many
What Is Chunking?
Travel Book:
Europe
Italy
Rome
Palermo
France Nice
How Low Can You Go?
Book
Chapter
Example
Problem
Chart
Chapter
Illustration
When Do You Stop?
Military History Book
Chapter
Description of Battle
Capsule Bio of General
Description of General’s Shre...
Traditional Print-
Centric Approach
Content Structure Design
Three
Linked
Elements
Content Structure DesignContent-Centric...
Content Structure Design
Using style
sheets, any
number of
designs can be
applied to the
content.
Structural components
of...
Types of Tags
Format
Content
Who Tags What When
Authors Editors Production/Design
Marketing Subrights
How to Tag
Carefully Consensually
Many
Few or
none
Frequency of or potential for reuse
Travel and
tourism
Cookbooks
STM
Author
o
r annotated
editions
Travel...
Many
Few or
none
Frequency of or potential for reuse
Travel and
tourism
Cookbooks
STM
Author
o
r annotated
editions
Travel...
Many
Few or
none
Frequency of or potential for reuse
Travel and
tourism
Cookbooks
STM
Author
o
r annotated
editions
Travel...
Identification
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BEA 2014 Chunking Data Panel Part 1

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Darrell W. Gunter, CEO of Gunter Media Group, Inc. leads a panel of industry experts on the subject of "Chunking" book content to extend your content's value. The panel was represented Robert Kasher of First Source, Mike Shannon of Packback books and Laura Dawson of Bowker.

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BEA 2014 Chunking Data Panel Part 1

  1. 1. Chunking Your Book: Making the Most Out of Your Content Darrell W. Gunter President & CEO Gunter Media Group, Inc. May 28, 2014 6/2/2014 GMG Company Confidential 1
  2. 2. Our Panel For Today • Robert Kasher - VP Bus Dev & Cust Rel – Pub – TOOLS • Mike Shannon – CEO – APPLICATIONS • Laura Dawson - Product Manager, – IDENTIFIERS 6/2/2014 GMG Company Confidential 3
  3. 3. 6/2/2014 GMG Company Confidential 4
  4. 4. 6/2/2014 GMG Company Confidential 5
  5. 5. 6/2/2014 GMG Company Confidential 6
  6. 6. 6/2/2014 GMG Company Confidential 7
  7. 7. THANK YOU! Darrell W. Gunter d.gunter@guntermediagroup.com +!.973.454.3475 6/2/2014 GMG Company Confidential 8
  8. 8. Chunking Or Disaggregating Content
  9. 9. Chunking • City in China? • New Way of Serving Content? • Future of Our Industry?
  10. 10. Chunking • As access to information grows richer. The need to find what we want grows harder. • It is partially about accessibility. It is partially about discoverability. It is partially about usability. • We are all blind now – trying to see the world outside ourselves. Trying to find the information we need.
  11. 11. Chunking • There are solutions: – Slice Books – Amnet – Ictet
  12. 12. Chunking • Each has its advantages and drawbacks: – Slice books has the support of Ingram one of the biggest service providers in this industry. – Amnet has a great practical solution that will work with any device in any situation. Even media. – Ictet gives you great control. A software solution. But not a service.
  13. 13. Chunking • But to make this all work: – You need identifiers – You need Metadata – You need to re-think your content – Every piece is discrete – Every piece needs to be accessible – We are all blind unless we can see what is out there.
  14. 14. Chunking Content From One Book To Many
  15. 15. What Is Chunking? Travel Book: Europe Italy Rome Palermo France Nice
  16. 16. How Low Can You Go? Book Chapter Example Problem Chart Chapter Illustration
  17. 17. When Do You Stop? Military History Book Chapter Description of Battle Capsule Bio of General Description of General’s Shrewish Aristocratic Wife Mention of G.S.A.W.’s Best Friend Mathilde Lengthy Digression on Mathilde’s Fashion Sense and Literary Salon Mention of Viscomte Bruno Heffendorf, interloper and troublemaker
  18. 18. Traditional Print- Centric Approach Content Structure Design Three Linked Elements Content Structure DesignContent-Centric Approach Content and Structure are Linked Design is Separate Chunking separates content from design Adapted from work by David Young and Phil Madans, Hachette Books, and Brian O’Leary, Magellan Media Partners
  19. 19. Content Structure Design Using style sheets, any number of designs can be applied to the content. Structural components of the work are identified and connected to the content Disengaging design increases flexibility Adapted from work by David Young and Phil Madans, Hachette Books, and Brian O’Leary, Magellan Media Partners Print Book Large print eBook Chapter
  20. 20. Types of Tags Format Content
  21. 21. Who Tags What When Authors Editors Production/Design Marketing Subrights
  22. 22. How to Tag Carefully Consensually
  23. 23. Many Few or none Frequency of or potential for reuse Travel and tourism Cookbooks STM Author o r annotated editions Travelogues Tests Fictional series Historical fiction (opportunity to capture people, places, events) Novels “Chunks” Low High Religion (esp Bibles) Business Education Reference Scholarly monographs How: Estimating chunking’s potential benefits
  24. 24. Many Few or none Frequency of or potential for reuse Travel and tourism Cookbooks STM Author o r annotated editions Travelogues Tests Fictional series Historical fiction (opportunity to capture people, places, events) Novels “Chunks” Low High Religion (esp Bibles) Business Education Reference Scholarly monographs How: Estimating chunking’s potential benefits
  25. 25. Many Few or none Frequency of or potential for reuse Travel and tourism Cookbooks STM Author o r annotated editions Travelogues Tests Fictional series Historical fiction (opportunity to capture people, places, events) Novels “Chunks” Low High Religion (esp Bibles) Business Education Reference Scholarly monographs How: Estimating chunking’s potential benefits
  26. 26. Identification

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