In this presentation to the ASIDIC conference Darrell draws the correlation between the neighborhood grocery and the internet. Very interesting comparison

1. ASIDIC FALL 2009 MEETINGSocial Media PlatformsCase Example – American Institute of Physics’s UNIPHY Darrell Gunter, EVP/CMO, Collexis Holdings, Inc. September 13 -15, 2009

2. How can a traditional publisher, society, or journal leverage social media effectively? What SHOULD you be offering? What is the business model? For Free? For Fee? Advertising? What opportunities are you already missing? Bundled offerings? Combining “bricks and clicks”? Improving your relationship with your community? What should you NOT be offering?

3. My First Professor..My Mom

4. Gunter’s Market 701 North Ohio Ave. Atlantic City, NY Consistency of operation Known quantity of quality ‘Stock sells the shelf’ ‘Free Delivery’ ‘No Tip Policy’ Best customer service Give back to the community Shouldn’t your social media site deliver no less than these characteristics?

5. Social Media = Neighborhood Store Provided Commerce Provided Food Provided Conversation and Recommendations Information Center (Newspapers, TV Guide, etc.) Provided Help Central Point to Meet Represented Trust

7. Over 100 Countries

8. Combines Semantic Tagging, Robust Metadata, and Social Networking Technologies

10. Pre-Populated Networks

11. The Future? SubNetwork of all author of one publisher SubNetwork for a society Network of funded researchers SubNetwork for a journal Virtual conferences- network of participants Reviewer assignment

12. QUESTIONS?