ASIDIC FALL Meeting 2009 Darrell W. Gunter

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In this presentation to the ASIDIC conference Darrell draws the correlation between the neighborhood grocery and the internet. Very interesting comparison

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ASIDIC FALL Meeting 2009 Darrell W. Gunter

  1. 1. ASIDIC FALL 2009 MEETINGSocial Media PlatformsCase Example – American Institute of Physics’s UNIPHY<br />Darrell Gunter, EVP/CMO, Collexis Holdings, Inc.<br />September 13 -15, 2009<br />
  2. 2. How can a traditional publisher, society, or journal leverage social media effectively?<br />What SHOULD you be offering?<br />What is the business model?<br />For Free?<br />For Fee?<br />Advertising?<br />What opportunities are you already missing?<br />Bundled offerings?<br />Combining “bricks and clicks”?<br />Improving your relationship with your community?<br />What should you NOT be offering?<br />
  3. 3. My First Professor..My Mom<br />
  4. 4. Gunter’s Market 701 North Ohio Ave. Atlantic City, NY<br />Consistency of operation <br />Known quantity of quality<br />‘Stock sells the shelf’<br />‘Free Delivery’<br />‘No Tip Policy’<br />Best customer service<br />Give back to the community<br />Shouldn’t your social media site deliver no less than these characteristics?<br />
  5. 5. Social Media = Neighborhood Store<br />Provided Commerce<br />Provided Food<br />Provided Conversation and Recommendations<br />Information Center (Newspapers, TV Guide, etc.)<br />Provided Help<br />Central Point to Meet<br />Represented Trust<br />
  6. 6. AIP Uniphy – Announced 09/09/09<br />Includes:<br /><ul><li>180,000 Experts Pre-populated
  7. 7. Over 100 Countries
  8. 8. Combines Semantic Tagging, Robust Metadata, and Social Networking Technologies
  9. 9. Unique levels of updated info on a whole community</li></li></ul><li>Pre-populated Profiles<br />
  10. 10. Pre-Populated Networks<br />
  11. 11. The Future? <br />SubNetwork of all author of one publisher<br />SubNetwork for a society<br />Network of funded researchers<br />SubNetwork for a journal<br />Virtual conferences- network of participants<br />Reviewer assignment<br />
  12. 12. QUESTIONS?<br />

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