ASIDIC FALL Meeting 2009 Darrell W. Gunter
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ASIDIC FALL Meeting 2009 Darrell W. Gunter

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In this presentation to the ASIDIC conference Darrell draws the correlation between the neighborhood grocery and the internet. Very interesting comparison

In this presentation to the ASIDIC conference Darrell draws the correlation between the neighborhood grocery and the internet. Very interesting comparison

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    ASIDIC FALL Meeting 2009 Darrell W. Gunter ASIDIC FALL Meeting 2009 Darrell W. Gunter Presentation Transcript

    • ASIDIC FALL 2009 MEETINGSocial Media PlatformsCase Example – American Institute of Physics’s UNIPHY
      Darrell Gunter, EVP/CMO, Collexis Holdings, Inc.
      September 13 -15, 2009
    • How can a traditional publisher, society, or journal leverage social media effectively?
      What SHOULD you be offering?
      What is the business model?
      For Free?
      For Fee?
      Advertising?
      What opportunities are you already missing?
      Bundled offerings?
      Combining “bricks and clicks”?
      Improving your relationship with your community?
      What should you NOT be offering?
    • My First Professor..My Mom
    • Gunter’s Market 701 North Ohio Ave. Atlantic City, NY
      Consistency of operation
      Known quantity of quality
      ‘Stock sells the shelf’
      ‘Free Delivery’
      ‘No Tip Policy’
      Best customer service
      Give back to the community
      Shouldn’t your social media site deliver no less than these characteristics?
    • Social Media = Neighborhood Store
      Provided Commerce
      Provided Food
      Provided Conversation and Recommendations
      Information Center (Newspapers, TV Guide, etc.)
      Provided Help
      Central Point to Meet
      Represented Trust
    • AIP Uniphy – Announced 09/09/09
      Includes:
      • 180,000 Experts Pre-populated
      • Over 100 Countries
      • Combines Semantic Tagging, Robust Metadata, and Social Networking Technologies
      • Unique levels of updated info on a whole community
    • Pre-populated Profiles
    • Pre-Populated Networks
    • The Future?
      SubNetwork of all author of one publisher
      SubNetwork for a society
      Network of funded researchers
      SubNetwork for a journal
      Virtual conferences- network of participants
      Reviewer assignment
    • QUESTIONS?