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BRIDGING THE GOOGLE GAP THE CHARLESTON CONFERENCE INNOVATIONS SESSIONS NOVEMBER 8, 2009 Darrell W. Gunter EVP / CMO  Colle...
OUR PANEL <ul><li>Darrell Gunter - Moderator </li></ul><ul><li>Panel </li></ul><ul><ul><li>Dennis Brunning </li></ul></ul>...
INNOVATION
GREAT INNOVATION = A HAPPY RESEARCHER
to Librarian Researchers
What We Heard <ul><li>Google Search Products—a tool among tools </li></ul><ul><li>Library’s Role in Licensed Content </li>...
Innovating the Google Gap <ul><li>Enhance their Property </li></ul><ul><li>Go Beyond Search </li></ul><ul><li>Leverage met...
Bridging the Google  “ Deep Indexing” Gap Mark Hyer VP Science / Technology
Google Images <ul><li>Needs ”labelling” to retrieve anything sensible:  </li></ul><ul><ul><li>Make sure the page topic cor...
Deep Indexing  Peer Reviewed Journals
SUE POLANKA
User input Web 2.0 User Account Search Me! Admin/Authenticate/Customize Pre-indexed EBC DRC EJC OSearch Catalogs pre-index...
Stephen A. Leicht, COO Collexis Holdings Inc. Personalization of Information Bridging The Google Gap
Collexis Technology Taxonomy Text Fingerprint
Expert Profiles
B iomedexperts.com – our first Network   50,000 Users Preview biomedexperts.com
Questions <ul><li>Stephen A. Leicht </li></ul><ul><li>Chief Operating Officer, Collexis Holdings Inc. </li></ul><ul><li>(O...
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Bridging The Google Gap

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XXVIII Annual Charleston Conference Innovator Session: Industry experts discuss how their communities and companies are partnering or delivering tools to enhance the enduser\'s research experience!

Published in: Technology, News & Politics
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  • Transcript of "Bridging The Google Gap"

    1. 1. BRIDGING THE GOOGLE GAP THE CHARLESTON CONFERENCE INNOVATIONS SESSIONS NOVEMBER 8, 2009 Darrell W. Gunter EVP / CMO Collexis Holdings, Inc.
    2. 2. OUR PANEL <ul><li>Darrell Gunter - Moderator </li></ul><ul><li>Panel </li></ul><ul><ul><li>Dennis Brunning </li></ul></ul><ul><ul><li>Mark Hyer </li></ul></ul><ul><ul><li>Sue Polanka </li></ul></ul><ul><ul><li>Steve Leicht </li></ul></ul>
    3. 3. INNOVATION
    4. 4. GREAT INNOVATION = A HAPPY RESEARCHER
    5. 5. to Librarian Researchers
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10. What We Heard <ul><li>Google Search Products—a tool among tools </li></ul><ul><li>Library’s Role in Licensed Content </li></ul><ul><li>Purpose Drives Method </li></ul><ul><ul><li>Literature Review </li></ul></ul><ul><ul><li>Community—who is doing what & when </li></ul></ul><ul><ul><li>Organized Data </li></ul></ul><ul><ul><li>Local Significance </li></ul></ul><ul><li>Publishing Management—including $ </li></ul>
    11. 11. Innovating the Google Gap <ul><li>Enhance their Property </li></ul><ul><li>Go Beyond Search </li></ul><ul><li>Leverage meta-data </li></ul><ul><li>Service Data </li></ul>
    12. 12. Bridging the Google “ Deep Indexing” Gap Mark Hyer VP Science / Technology
    13. 13.
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18. Google Images <ul><li>Needs ”labelling” to retrieve anything sensible: </li></ul><ul><ul><li>Make sure the page topic corresponds to the search term </li></ul></ul><ul><ul><li>Make an image of standard size{like 800 x 600 } </li></ul></ul><ul><ul><li>Make the image in .jpg or .gif format.{Not necesarry, but recommended } </li></ul></ul><ul><ul><li>Use the search term in the alt attribute, the title attribute and make sure that you have included the width and height declarations </li></ul></ul><ul><li>Or the use of their new “labeller”: </li></ul><ul><li>You'll be randomly paired with a partner who's online and using the feature. Over a 90-second period, you and your partner will be shown the same set of images and asked to provide as many labels as possible to describe each image you see. When your label matches your partner's label, you'll earn some points and move on to the next image until time runs out. </li></ul>Does not search within the tables and figures and other images, just in the labelling surrounding them
    19. 19. Deep Indexing Peer Reviewed Journals
    20. 20.
    21. 21.
    22. 22. SUE POLANKA
    23. 23.
    24. 24.
    25. 25.
    26. 26. User input Web 2.0 User Account Search Me! Admin/Authenticate/Customize Pre-indexed EBC DRC EJC OSearch Catalogs pre-indexed ETD Fulfillment Meta Search Component no pre-index local dbases pay-to-play
    27. 27. Stephen A. Leicht, COO Collexis Holdings Inc. Personalization of Information Bridging The Google Gap
    28. 28. Collexis Technology Taxonomy Text Fingerprint
    29. 29. Expert Profiles
    30. 30. B iomedexperts.com – our first Network 50,000 Users Preview biomedexperts.com
    31. 31. Questions <ul><li>Stephen A. Leicht </li></ul><ul><li>Chief Operating Officer, Collexis Holdings Inc. </li></ul><ul><li>(O) 803.727.1113 </li></ul><ul><li>(C) 919.539.8067 </li></ul><ul><li>[email_address] </li></ul>

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