Milan Music Publishing Brand Identity
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Milan Music Publishing Brand Identity

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Milan Music Publishing Brand Identity

Milan Music Publishing Brand Identity

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Milan Music Publishing Brand Identity Milan Music Publishing Brand Identity Presentation Transcript

  • Music Publishing MMP Milan Music Publishing “Music Can Put You In Any Mood You Want To Be In” BRAND IDENTITY GUIDE Darnell PhillipsSunday, January 22, 2012 1
  • President  and  CEO Dar/ell  Phillips Music Publishing MMP Milan Music PublishingSunday, January 22, 2012 2
  • Brand  Name Music Publishing Background: Classification:  Fancif9l The  name  Milan  comes  =om  my  daughters  middle  name.  It   Name  made  up;  mark  invented has  sentimental  value  to    me  and  that  is  why  I  chose  it.  The   name  was  motivated  by  the  love  of  my  daughter  and  I  felt   that  it  gave  the  company  name  a  smooth  tone.  The  name   Milan  means  “Beloved”.  The  stIengJhs  that  this  name  has  is   USPTO.gov: that  it  is  a  unique  and  simple  name,  and  it  is  easy  to   •  No  direct  matches pronounce.   •  Domain  name  available •  Protected  by  USTPOSunday, January 22, 2012 3 View slide
  • Logo TySe  of  Logo:  Wordmarks SyUbol Name Music Publishing MMP Milan Music Publishing “Music Can Put You In Any Mood You Want To Be In” Colors Beige-­‐  represents  calm  and  relaxation Tagline Brown-­‐  earJh  tone;  represents  wholesomeness Gray-­‐    conserYative;  most  neutIal  of  all  shadesSunday, January 22, 2012 4 View slide
  • Tagline “Music Can Put You In Any Mood You Want To Be In” •Effectively  represents  the  company  name   MMP Milan Music Publishing •  Clients  will  buy  our  product  based  on  the  mood  of  their  product •  Represents  the  product  we  offer   •  LengJhy  phrase  but  capt9res  the  point •  Competitors  no  different  than  MMPSunday, January 22, 2012 5
  • CorSorate  Cult9re Music Publishing Industry Songwriters Movie/Film Composers Industry Creative Cultural Creative Cultural Recording Industry Industries Occupations Recording /Mix Engineers Administrators Advertising Industry Creative Twitter Networking Discipline Self Discipline Facebook Self Motivated Sound Cloud SocialSunday, January 22, 2012 6
  • Mission  Statement  and  MantIa •The  mission  for  Milan  Music  Publishing  is  to  provide  qualit-­‐copyIighted  musical  content  for  our   clients  and  customers.   •This  mission  statement  will  be  memorized  by  ever  contIactor  and  employee •  The  mission  statement  is  to  provide  the  client  and  customer  the  confidence  in  our  serYices  and    that   we  will  provided  the  best  music  for  whatever  needs  that  they  may  have.   •  The  mission  statement  will  be  posted  on  our  website  and  posted  in  the  home  office.   •  Tells  the  stor  of  the  company  in  30  seconds  or  lessSunday, January 22, 2012 7
  • Competitive  Brand  Analysis Competition Desired  Competition •  Colors:  Black,  red,  and  white  (Sony) •  Colors:  Red  and  white  (EMI) •  Colors:  Red  and  white  (EMI) •Sony/ATV  merged   •  Colors:  Silver,  orange,  and  red  (War/er    LederforU Chappell) •  This  logo  is  vibrant  and  bold.  It  is   •  LederforU also  simple  and  stIaight  forgard.     •  Direct  competitor.   Direct  competitor.   •  Tagline-­‐  “:Where  Songs  Live” •  Tagline-­‐  “Make.Believe”Sunday, January 22, 2012 8
  • References (n.a.)(n.d.).  USTPO.  RetIieved  on  Januar  2012  =om:  hdS://www.uspto.gov/ (n.a.)(n.d.).  EMI  Music  Publishing.  RetIieved  on  Januar  2012  =om:  hdS://www.emimusicpub.com/ (n.a.)(n.d.).  War/er/Chapell  Music.  RetIieved  on  Januar  2012  =om:  hdS://www.war/erchappell.com/ (n.a.)(n.d.).  Sony  Music.  RetIieved  on  Januar  2012  =om:  hdS://www.sonyUusic.com/Sunday, January 22, 2012 9