Darlene HillGCEP/TRMA 585: Developing AProfessional Online Identity Spring 2013
online identities, personal branding, socialmedia
LinkedIn•LinkedIn is a business-oriented social networking sitewhich allows networking with other’s in your field or yourfields of interest.• It is one step in the process in the establishment anddeveloping a personal brand.•Provides a platform to showcase professional experienceand connect with potential employers.•It’s easy to set up and start connecting.Connect with me at: http://www.linkedin.com/in/darlenefhill
Online Privacy• What is the risk vs. benefit of an online presence?• Is security “secure” on the online?• There are a lot of scary stories floating around theinternet. Make informed decisions.• Ultimately, nothing on the internet is private.Diligence regarding the informationyou make available (text, images,personal) is necessary.I had a friend who bought a domain name associated witha horrendous news story. “He promptly received a pizzadelivered to his front door as well as an email from thehacktivist group, Anonymous. Its really not that difficult tofind information, even if your not ‘out there’”.- D.Hill
Twitter #GCEP585You can follow me at: http://twitter.com/EduAnalyst• Twitter is an SMS (short message service) ormicroblogging service. Uses send text messages of 140characters maximum.• Is Twitter for business? According to Twitter it is.https://business.twitter.com/twitter-101• With Twitter you can communicate with your “followers” inreal time.• Helps define your personal brand through the content youcommunicate.Darlene F Hill @EduAnalystI think the potential here for therapists is amazing. http://www.scientificamerican.com/article.cfm?id=therapists-use-virtual-worlds … #GCEP585
Professional Facebook PagesDisability Assessment in EducationOrganization936 MembersReady my latest article on cognitiveassessment.Psychology and PhotographyOrganization1534 MembersLatest image from thepsychology and photographygroup.• Facebook is a primarilypersonal social media site.• While it’s possible to havea business Facebook page,it’s not always a good idea.• There is a lot potentialprofessional liabilityassociated with Facebookand health care relatedbusinesses (includingmental health).• The risk may outweigh thebenefit. Weigh it carefully.
Google Plus (G+)• Google plus is Google’s interpretation of social networking• It includes Google Groups. In groups you can group contactsaccording to interests and interact within that group (rather thanall your contacts at once) so you are able to target content.• Goggle Hangouts lets you chat with your groups online.• All of this available under the Google umbrella – which includesYoutube, Google Search and Google Maps.• Goggle Sparks: https://www.youtube.com/watch?v=MRkAdTflltc
Blogs: Blogger, WordPress, Tumblr• Blogs are a website, or logs, where a user or a group of users candisseminate information or opinions to the larger internet public.The information they contain can be anything the author choses.• WordPress and Tumblr are blog hosting sites.• Blogs can contain text, images, video, audio or hypertext links.• Blogs are another social media tool which can help shape youronline identity.
Learning from Mental health Professionals &organizations• Different professionals approach the internet in different ways and todifferent degrees. For example Julie Hanks, LCSW, has a very strongand real time presence while other professionals presence is limited to aLinkedIn account or even just an email.• At least some online presence is preferable for at least basicinformation so clients or potential clients have a better chance of findingyou or your organization.• Organization sites are powerful tool in disseminating information toboth the public and mental health professionals.• As a professional, become involved in mental health and professionalgroups associated with your field to better stay informed.
Managing your online identity• Dashboards such as HootSuite, TweetDeck are practical when managingmultiple areas of online content and were the biggest surprise to me.• Topys is a real time social search engine allowing you to find content such asTwitter feeds about a specific topic – like you.• Goggle Alerts send you emails notifying you on new content published onsubjects you have defined and the use of “+” or “-” can refine your search.• If you don’t manage your online identity, it may just be managed for you.
Curation Tools: scoop.it/pinterestsocial media ethics for therapistsFollow me on Pinterest: http://pinterest.com/EduAnalyst• Curation tools such as Pinterest, Diigo, and Scoop.itprovide an additional way to self brand.• They are also great ways to diseminate moreinformation and in the case of Pinterest, it a morevisual way.• Remember, always keep in mind the ethics of youronline presence.• Here’s a great link: http://abovethelaw.com/in-house-counseling/page/9/
Websites & domain names• Visiting and searching through GoDaddy.com is one of theeasiest ways to obtain a domain name.• Host sites like Wordpress, SquareSpace and Wix are making it easier forjust about anyone to build their own Website.• A professional Website is just one more way to create and maintain yourpersonal brand.• Links related to website trends:• Darlene F Hill @EduAnalyst Webdesign trends to keep on eye on in 2013http://mashable.com/2013/01/04/web-design-trends-2013/ … #GCEP585• Darlene F Hill @EduAnalyst Would rather watch about webdesign trends - http://www.youtube.com/watch?v=TgOEDJa4bQw … #GCEP585
Making A DifferenceGoals & StrategiesWORK! WORK! WILL YOU WORK?!• Goal setting is imperative to Self Brand management. It’snot just about “throwing stuff out there”.• Determine who your audience is and what you want to say to them. Is it in ablog, tweets, a simple Website which directs people to you or is it somethingmore non-traditional in the field of mental health – such as therapy in VirtualWorlds?Links to information regarding Virtual World Therapy:http://www.scientificamerican.com/article.cfm?id=therapists-use-virtual-worldshttp://edition.cnn.com/2008/TECH/07/16/db.secondlifetherapy/http://onlinetherapyinstitute.com/wp-content/uploads/2012/08/AvatarTherapyCAPA1.pdf• Goal/Mission setting outlines what information you want to share and why.
slideshare• SlideShare is a slide hosting service which supports muliple file formats suchas : PowerPoint, PDF, or OpenOffice• SlideShare also supports video and Webinars (online line seminars).• Provides another way to share information, but in a more dynamic way.• Not your style? You might want to check out http://www.prezi.com• You are watching a presentation created using PowerPoint and presented onSlideShare!
Final thoughts• Creating an online identity takes careful thought and planning.• Personal Branding is a large part of online identity creation.• Familiarity with available tools can seem overwhelming but, there are resourcedto help manage multiple platforms.• You must decide how much time you wish to spend publishing content online, butsome online presence is to your professional advantage.• Most importantly, determine who you are what you wantto say always keeping in mind, nothing disappears online.Be conscious of your professional identity and your ethicalresponsibilities.