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User Farm Presentation

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UserFarm es la nueva plataforma europea de crowdsourcing con concursos de vídeo, gráficos y sonido para todos los creativos de la Red.

UserFarm es la nueva plataforma europea de crowdsourcing con concursos de vídeo, gráficos y sonido para todos los creativos de la Red.

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  • 1. THE WEB PUBLISHER S CHALLENGEONLINE VIDEO USERS,TRAFFIC AND ADVERTISING ARE GROWING RAPIDLY ARE THERE ENOUGH VIDEOS FOR MONETIZING TRAFFIC ?
  • 2. THE BRAND S CHALLENGE VIDEO CONTEST ? VIRALS ? TUTORIALS ? PRODUCT PRESENTATION ? CORPORATE VALUES ?WHEREAS IT IS ON THE BRAND S SITE OR ON SOCIAL MEDIA,THE BEST WAY TO ENGAGE THE TARGET AND DRIVE SALES IS THROUGH VIDEO
  • 3. THE BROADCASTER S CHALLENGE DIGITAL CHANNELS CAN TURN THEIR AUDIENCE INTO COMMUNITIESAND CREATE NEW SOCIAL TV SHOWS BASED ON USER S CONTRIBUTIONS
  • 4. VIDEOCENTRICITYWHETHER YOUR ARE A BRAND, A BROADCASTER OR A WEB PUBLISHER, TODAY, YOU NEED VIDEO 5
  • 5. VIDEO CENTRICITYAND WHEN YOU NEED A VIDEO, WOULD YOU SPEND A FORTUNE ON ENDEMOL, JWT, WPP OR OTHERS ?
  • 6. OR WOULD YOUCALL YOUR FRIENDS ?
  • 7. USERFARM!Introducing you to the largestvideo making crowd in the world
  • 8. VIDEOMAKERSFOR ALL YOUR NEEDS
  • 9. USERFARM NETWORKGLOBAL DISTRIBUTION
  • 10. OUR OFFERINGVIDEO SOURCING VIDEO SHOWSProposition PropositionCall for video with different options (private, Tv shows or Web series based on usersspecial, limited, etc.) contribution (call for video / existing video library)Main Target Clients Main Target ClientsProduction Companies, Advertising Agencies, Broadcasters, WebSitesWebSites PricingPricing Pay per content rightsPay per call
  • 11. USERFARM VIDEOSOURCINGA constantly growing crowd of videomakers is waiting foryour call
  • 12. VIDEO SOURCINGUSING A STATE OF THE ART PLATFORM UserFarm.com is an innovative web platform for video content crowdsourcing, available in 4 different languages > English > French > Spanish > Italian Videomakers from all over the world register, participate and create videos for clients by responding calls for video opened on Userfarm.
  • 13. DIVERSITYOF PEOPLE, TALENT AND SPECIALITIESUserFarm videomakers have specific competencies in realizing awide variety of video, from real life documentaries to more elaborateadvertising and sketches.REAL LIFE FICTION NEWSVideo diaries, Real stories! Shorts, Sketches, Parodies, Local News, Vox Pop, Sport,Memories, Travels Mashups Interviews, Events coverageADVERTISING HOW TO OTHERSTV Spot, Viral Videos! Cooking, Parenting, House & Video Clip, Digital Art, Cartoon,Tutorial, Product Information Pet, Beauty & Wellness Talent Scouting
  • 14. HOW IT WORKS > $ BRIEF BRIEF > CALL TO ACTION BRIEF > UPLOADS BRIEF > SELECTION BRIEF > REWARDS BRIEFDefining the Brief Call to action on Creatives upload Selection of Rewards can be U s e r f a r m s their contribution; content made by prize based (bigOur accounts and platform client, external jury for one) or Get feedback from o r b y t h e contributioncontest specialists Either All or Private the client, and the c o m m u n i t y based (small forsupport the client in (inviting for example other participants through voting and many)defining and writing only top talent, locals, (open calls only) viewing.the most efficent andcompelling brief specialists etc) - O pen vs Hidden The Us erfarmincluding : the (where content us community managersobjectives, target, visible only to the also give advices,timing, prices, client) answer the member srights and any legalrequirements. - S ingle vs Group needs or moderate participation content.
  • 15. CONTENT FOR BROADCASTINGFOCUS TARGET Videomakers are requested to produceq  Specialized Tv Channels: fillers, promos video content following specific briefs and and user generated tv shows technical requirements in order to comply with authors guidelines and qualityq  TV Production Companies: footage for standards. their tv shows or documentaries CITIZEN REPORT BABEL Title: CitizenReport Title: PromoBabel Client: Rai Client: Babel Year: 2009/2010 Year: 2010 Request: real stories Request: real around the 10 topics people witnesssing covered by the tv show. their experience in ItalyDescription: Citizen Report is the first citizen Description: Babel is the first tv channeljournalism format broadcasted by RAI. dedicated to foreigners living in ItalyResults: 700 contributions and over 100 videos Results: 70 contributions and 20 selected toselected and broadcasted become Babel channel id promo
  • 16. CONTENT FOR WEBSITESCONTENT FOR WEBSITESFOCUS TARGETWebSites and WebTvs of Videomakers are requested to produce aq  Internet properties short lenght video content for onlineq  Brands and their agencies publishers following brief and guidelines.q  Publishers (magazine, newspapers) Video selected are finalized with graphicsq  Broadcasters and music.q  Institutions BABELGUM MADE IN KITCHEN Title: Talents Title: Recipees Client: Babelgum Client: MIK Year: 2009 Year: 2010 Request: music and fun Request: regional sketches for the Babel cooking recipees web portal Duration: 2 months Duration: 6monthsDescription: Babelgum is a leading UK and ITA Description: MadeinKitchen is a videosharingvideo online property platform for cooking recipeesResults: 325 contributions, more than 150 selected Results: 100 contributions and 50 selectedvideos
  • 17. COLLECTIVE DOCUMENTARIESFOCUS TARGET Videomakers are requested to contribute withq  Production Companies their video to a documentary with a directorq  Brands editing the contributed material and realize theq  Broadcasters final cut. IL MIO PAESE 2.0 LIFE IN A DAY Title: IlMioPaese Title: LifeinaDay Client: VivoFilm Client: LG Year: 2009 Year: 2010 Request: real stories Request: real stories form South to North Italy of a single day (July Duration: 2 months 24th) Duration: 5 monthsDescription: IlMioPaes is a documentary about Description: LifeinaDay is a project directed bycultural differences in Italy Oscar winner director Kevin McDonald and produced by Ridley ScottResults: 500 contributions, 90 selected Results: 80.000 videos, 4.500 hours
  • 18. USER>GENERATED ADVERTISINGFOCUS TARGET User Generated Advertising allows brands toq  Brands create video spot, viral videos or productq  Advertising Agencies tutorials leveraging on the creativity ofq  Institutions thousands of videomakers. MASCHIO PRIME UVE MOTODAYS Title: Prime Uve Client: Maschio Title: Motodays Year: 2010 Client: FieradiRoma Request: tv spot (6 Year: 2010 and 30 ) for the brand Request: online Duration: 3 months video spot Duration: 3 weeksDescription: The italian leading grappa was the Description: Motodays is the italian mostfirst to air a user generated advertising on national important market dedicated specifically totelevision channel motorcycleResults: 70 contributions, 5 selections Results: 35 contributions, 1 winner
  • 19. BRANDED VIDEO FACTORYTo leading brands and publishers, aiming to launch multiple call for contents ,UserFarm offers the possibility of opening their own VideoFactory:q Personalized look&feelq Distinct databaseq Dedicated backend for moderation an satisticsq Ability to open new calls and set prizes.TALENTO LIBERO Talento Libero is the UserFarm branded video factory launched by the web property Libero.it, # 1 site traffic in Italy.
  • 20. IN SUMMARYCALL TO ACTION TYPE DESCRIPTIONOPEN All videomakers can participate to the call. Only selected videomakers (eg top, geographical) can participate to the callSELECTED ensuring a higher level of participation. Anybody can see the content contributed, leave comments, vote and share itVISIBLE allowing a wider digital pr. Only the client can see the content contributed ensuring maximum privacy and ipPRIVATE protection.SINGLE CALL The call is open on UserFarm platform in a single country The call is open on all UserFarm countries/languages allowing participation fromINTERNATIONAL CALL all countriesPERSONALIZED A separate Videofactory is set up allowing multiple call and separateVIDEOFACTORY management of the participation.
  • 21. SOME CASESTUDIES 22 2 2
  • 22. WHY ARE YOU WAITING ? CALL USERFARM www.userfarm.com info@userfarm.com Available in UK, Italy, France and Spain

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