Tech Peaks workshop: Media relations for the start up

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Simple tips for begginers: how to build your network before you need it.

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Tech Peaks workshop: Media relations for the start up

  1. 1. Media relations for the start-up: when it’s too early… Daria Batukhtina, Marketing Communications Professional Tech events Producer Adviser at Tech Peaks darena82@gmail.com +420 774 064 043 July 11, 2013
  2. 2. How you will deal with 100 journalists contacting you today? :)
  3. 3. Meet industry. Think about tomorrow, not today.
  4. 4. What are communication channels for the start-up? • Key messages on the web site, in brochure • Personal blog • Opinion of leaders from the market about you and your product • Your opinion about news and trends on the market (again personal blog :)) • Market analysis • Presentations • Speaking at professional conferences • Awards
  5. 5. European conferences, where is good to be as a start-up August Pirate Summit (Cologne) Tech Open Air Berlin September TechCrunch Italy Webexpo.net (Prague) FailConf France (Paris) October Webrazzi Summit Turkey (Istanbul) IDCEE Ukraine (Kiev) TechCrunch Distrupt Europe and Hackathon in Berlin DLD Tel Aviv Pioneers Festival Web Summit Dublin F.ounders (Dublin) November How to web (Bucharest) Global Entrepreneurship Week Europe (London) Slush December Le Web Tech Crunch Moscow
  6. 6. You should be useful for the market and media, which write about it! In these case media will use you…
  7. 7. CEO is responsible for sales… and evangelism. • “Founders Works Stories” • “Seducing your first customers”, Adelina Peltea
  8. 8. What is a good story for media/bloggers?
  9. 9. What is a good story for media/bloggers? • Launch of new product • Personal stories from founders (37signals) • Expansion to new markets • Fails • Fundraising • (also) Pivot • (also) Business news like new partner, big client and etc.
  10. 10. Thank you for attention! Questions? Daria Batukhtina darena82@gmail.com +420 774 064 043.

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