Social Media at Work 14 October 2010
Social media... <ul><li>Is about conversation </li></ul><ul><li>Allows brands to reach their target market easily and effe...
Social media... <ul><li>Will allow monitoring and management of online presence </li></ul><ul><ul><li>your company </li></...
<ul><li>“ Nearly two-thirds of companies say that social media provides tremendous opportunities for their business.” </li...
The difficulty is the choice.
Recommended tools <ul><li>LinkedIn </li></ul><ul><li>Facebook Pages </li></ul><ul><li>Twitter </li></ul><ul><li>Yammer </l...
<ul><li>15million users in Europe, 4million in UK </li></ul><ul><li>Executives from all fortune 500 companies are members ...
<ul><li>Ideal tool to maintain professional relationships </li></ul><ul><li>Receive a business card; add them to your netw...
 
 
<ul><li>Over 500million users </li></ul><ul><li>Keep your work an business separate </li></ul><ul><li>Does your company ha...
 
<ul><li>“ More than half of companies surveyed are using Facebook as part of their marketing strategy or planning to.” </l...
<ul><li>Reach a large audience </li></ul><ul><li>Monitor brand </li></ul><ul><li>Share information regarding your organisa...
Buzz monitoring <ul><li>Social Mention  socialmention.com </li></ul><ul><li>Twitter Search  search.twitter.com </li></ul><...
 
Breakdown <ul><li>What does it all mean? </li></ul>
<ul><li>A private network </li></ul><ul><li>Share what you’re working on with colleagues </li></ul><ul><li>Share documents...
Blogs (a web log) <ul><li>A great way to share information with others </li></ul><ul><li>More personable than a news secti...
 
Social bookmarking <ul><li>Del.ic.ious </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Digg </li></ul><ul><li>Google bookm...
Thank you Darcie Tanner @Darcie A copy of this with links can be found on  slideshare  under Darcie Tanner.
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Socialmedia at work

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An overview of how and why to use social media in the workplace.

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  • Who currently uses social media for work? - in what way? Who of you currently use use social media or social networking tools for personal use?
  • SM enables you to...
  • Recommended tools for businesses
  • Create a company profile: - add yourself - Keep photo &amp; information professional - add your manager - write descriptive profile information - encourage others within the company to connect Discuss developing CEOs online presence - help for comapny se
  • Explain sections - about company, profile Importing your company blog or news feed into the company page will help keep others updated
  • Use the links to promote your organisation and use the option to change them from ‘my website’ to ‘Your company name’
  • Official page provides better search engine rankings Provide information for users who are searching for your brand/product ___ Is your manager a prominent figure? Would they benefit from having a profile page for people to like
  • Use the links to promote your organisation and use the option to change them from ‘my website’ to ‘Your company name’
  • - You can have an official twitter stream for your organisation - Have an official stream from your ‘CEO’ or someone high up in the organisation - Respond to issues relating to your brand
  • What is being said about you/your brand/your organisation/your boss? Set up searches with in your twitter application (tweetdeck, seesmic, twitter site) RSS Feeds
  • Develop as an intranet Allows microblogging, sharing of files, links &amp; images, build communities, a company directory, groups, profiles &amp; a knowledge base. Have a question, put it out to the company. Want to know how people feel about a new tool you might want to use or where does everyone want to go for drinks after work? There is a desktop &amp; mobile app for yammer. Initially free. If you choose to upgrade, which allows you to have an admin &amp; higher security and other control $3 - $5/per person per month.
  • A blog can be connected to a facebook page, auto post to your twitter, into yammer.
  • Can be completely bespoke. A good portal to link into to. A place to share. Also look into simple blog and link options such as Tumblr Posterous
  • Helps exposure in search engines Helps to keep PR stories in one searchable place Easily share Keep private Promote
  • Socialmedia at work

    1. 1. Social Media at Work 14 October 2010
    2. 2. Social media... <ul><li>Is about conversation </li></ul><ul><li>Allows brands to reach their target market easily and effectively </li></ul><ul><li>Enables brands to learn, engage, listen and respond </li></ul>
    3. 3. Social media... <ul><li>Will allow monitoring and management of online presence </li></ul><ul><ul><li>your company </li></ul></ul><ul><ul><li>your manager </li></ul></ul><ul><ul><li>your own </li></ul></ul><ul><li>Provides a platform to share information </li></ul>
    4. 4. <ul><li>“ Nearly two-thirds of companies say that social media provides tremendous opportunities for their business.” </li></ul><ul><li>Econsultancy/Bigmouthmedia survey 2010 </li></ul>
    5. 5. The difficulty is the choice.
    6. 6. Recommended tools <ul><li>LinkedIn </li></ul><ul><li>Facebook Pages </li></ul><ul><li>Twitter </li></ul><ul><li>Yammer </li></ul><ul><li>Blogs </li></ul><ul><li>Social Bookmarking </li></ul>
    7. 7. <ul><li>15million users in Europe, 4million in UK </li></ul><ul><li>Executives from all fortune 500 companies are members </li></ul><ul><li>25% of FTSE 100 companies hire through LinkedIn </li></ul>
    8. 8. <ul><li>Ideal tool to maintain professional relationships </li></ul><ul><li>Receive a business card; add them to your network </li></ul><ul><li>Create a profile for your company </li></ul><ul><li>Develop a presence for your manager </li></ul>
    9. 11. <ul><li>Over 500million users </li></ul><ul><li>Keep your work an business separate </li></ul><ul><li>Does your company have an official page - should it? </li></ul>
    10. 13. <ul><li>“ More than half of companies surveyed are using Facebook as part of their marketing strategy or planning to.” </li></ul><ul><li>Econsultancy/Guava UK Search Engine Marketing Report 208 </li></ul>
    11. 14. <ul><li>Reach a large audience </li></ul><ul><li>Monitor brand </li></ul><ul><li>Share information regarding your organisation </li></ul><ul><ul><li>vacancies </li></ul></ul><ul><ul><li>news </li></ul></ul><ul><ul><li>events </li></ul></ul><ul><ul><li>appointments </li></ul></ul>
    12. 15. Buzz monitoring <ul><li>Social Mention socialmention.com </li></ul><ul><li>Twitter Search search.twitter.com </li></ul><ul><li>Google Alerts </li></ul>
    13. 17. Breakdown <ul><li>What does it all mean? </li></ul>
    14. 18. <ul><li>A private network </li></ul><ul><li>Share what you’re working on with colleagues </li></ul><ul><li>Share documents </li></ul><ul><li>Incorporate twitter mentions </li></ul><ul><li>Sign up with a verified company email </li></ul>
    15. 19. Blogs (a web log) <ul><li>A great way to share information with others </li></ul><ul><li>More personable than a news section </li></ul><ul><li>Allow interaction with comments, liking, tweeting </li></ul>
    16. 21. Social bookmarking <ul><li>Del.ic.ious </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Digg </li></ul><ul><li>Google bookmarks </li></ul>
    17. 22. Thank you Darcie Tanner @Darcie A copy of this with links can be found on slideshare under Darcie Tanner.

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