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Branding 101


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    • 1. Branding 101: g : Concept to Production SharePoint Saturday Austin, TX #SPSATX – March 2, 2013
    • 2. THANK YOU FOR BEING A PART OFSHAREPOINT SATURDAY AUSTIN!• Please turn off all electronic devices or set them to vibrate• If you must take a phone call, please do so in the hall• Wi-Fi is available, you will need your Guest ID/password (at registration desk)• Feel free to tweet and blog during sessions. Remember to follow @SPSATX and tag #SPSATX in your tweets! SharePoint Saturday Austin is hosted by the Austin SharePoint User Group (@AustinSPUG) 2 | SharePoint Saturday Austin 2013
    • 3. About meD’arce HessDeveloper, Athlete and MusicianPixelMillBlog: www.thebrandingbutterfly.comWebsite: www.pixelmill.comEmail: @darcehess
    • 4. PixelMill Developing SharePoint SharePoint Branding and UI solutions since Specialists 2004 Developer of Your Cost effective SharePoint SharePoint Branding Templates Experts
    • 5. Once upon a time pThe owner of your company recently met with a consultant who showed himseveral examples of what your SharePoint site CAN be. Your boss has nowcharged you with recreating the same “Wow” factor in your company’ sSharePoint site.
    • 6. Where do you begin? y g
    • 7. jProject Planning gIdeally, you should have the following before beginning your project:  Have a Project Manager Has vision of needs and goals of project. Make sure goals can be measured.  Site Map Architecture What subsites and pages will you have?  Content Architecture What shows up in each part of the site map? i.e. the Home page  Wireframe (Can be adjusted)  Mockup (NOT the same as a wireframe)  Build it  Test it in every browser possible
    • 8. Site Map Example p p
    • 9. WireframesCreated to get an idea of where general items will be placed for the mockup ofthe design.They can be adjusted later. NOT FINAL Balsamiq Just in Mind Visio Photoshop
    • 10. Responsive Design p g
    • 11. Desktop View Tablet View Mobile View
    • 12. Which is best for you? y Responsive Design: Uses CSS3 media queries and proportion-based grids. All elements continue to be shown as screen width changes. Adaptive Design: Uses CSS3 media queries to hide elements as screen width lessens. Progressive Enhancement: Design for the mobile view first, then add elements as the screen increases in width.
    • 13. Did you know? y By the end of 2013, there will be more mobile devices on Earth than people. (Source: Cisco, 2013) Mobile search will generate 27.8 billion more queries than desktop search by 2016 (Source: BIA/Kelsey report, 2012) Smartphones and tablet computers will increase mobile Web traffic by 26 times during the next four years (Source: Cisco Systems, 2011)
    • 14. RWD Considerations Audience Positives Negatives Resources Mobile Users  One Masterpage that  Bandwidth  Responsive Web Design by adapts to all devices. Ethan Marcotte Desktop Users  Wide Lists and Site  Uses Fluid Grids Settings pages are not mobile friendly  Responsive Framework at  Uses HTML5/CSS3 Media CodePlex Queries http://responsivesharepoint  Limited Overhead  Configure SharePoint Server 2010 for Mobile Device Access
    • 15. pMockupUse Photoshop to create alayered .PSD of what your sitewill look like finished
    • 16. The Journey J y
    • 17. Site Templates pNot all SharePoint sites use the same branding Team Sites Publishing Sites My Sites Search Site
    • 18. SharePoint 2013 Team Site Team SitesPublishing not available on these sites Uses Wiki layout Not as customizable SharePoint 2010 Team Site
    • 19. MySitesUses the Wiki layout
    • 20. Themes & Composed Looks p Recommended way to brand Foundation and non-publishing sites SharePoint 2010 SharePoint 2013 Needed to be created using MS  Name: the name of your composed look; PowerPoint.  Master page: the master page that you want to use;  Theme URL: the URL to your color palette; Needed to import and link through CSS  Image URL: the URL to your background sheet into a Masterpage. image;  Font Scheme URL: the URL to your font Used for MySites and Team Sites scheme;  Display Order: this will be used to arrange your composed looks ordering.
    • 21. SharePoint 2010
    • 22. SharePoint 2013 Themes available out of the box Posed l Composed look
    • 23. The Building Blocks g Master Page Pages Layouts Javascript & CSS Web Parts jQuery
    • 24. Master Pages g
    • 25. What do they do?What do they do? yContains the Defaults visitors Used to Contains Contentreferences to to IE8 even if standardize PlaceHolders to tell CSS and JS, using IE9 branding over SharePoint where to JQuery files. multiple sites load features. i.e. Navigation
    • 26. Masterpage without Page Layout content
    • 27. Page Layouts g y
    • 28. What do they do? yOnly available Create custom Loads after Can be used asin SharePoint layouts to add the Master templates forServer, not columns and Page more than oneFoundation position page content
    • 29. Page Layout in Edit Mode with Empty Web Part ZonesPage Layout once ImageViewer and Content EditorWeb Parts have beenadded and saved
    • 30. CSS (Cascading Style Sheets) g y
    • 31. What does it do?Add colors and Uses “ID” and Gives ability to Referenced indesign to HTML “Class” to target create one page vs.structure specific areas for Responsive inline. design Design through Media Queries
    • 32. Javascript & jQueryJ p JQ y
    • 33. What do they do? yUsed to create Allows for Hides Quick Addscustom drop Slideshows Launch functionality todown and custom Navigation formsnavigation web parts when needed
    • 34. Navigation in SharePoint 2010Navigation inSharePoint 2013
    • 35. Web Parts
    • 36. What they do yPlaced in page Makes it easier Used to create Can createlayouts to add for users to add custom list views custom viewsfunctionality images, video with SharePoint for search and media to Designer results sites and pages
    • 37. Web Part Categories and Web Part ZonesMenu used to edit a Web Part.i.e. “Content Editor” Web Part
    • 38. Demo
    • 39. Additional ResourcesCSS: Heather Solomon’ Chart s Home Page CSS Reference by Benjamin Niaulin Branding Series for Beginners by Benjamin Niaulin 20 Useful Resources for Learning about CSS3Frameworks: Responsive SharePointStarter Master Pages: Jumpstart Branding for SharePoint 2010 Starter Masterpages for SharePoint – Randy Drisgill Responsive V5 Masterpage for SharePoint 2010 – Kyle Schaeffer
    • 40. Thank you y
    • 41. THANKS TO OUR SPONSORS! 45 | SharePoint Saturday Austin 2013