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Council on Aging Redesign Pitch
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Council on Aging Redesign Pitch


This was a project three team members and I did during our senior year in high school. We redesigned the business package for the St. Charles Council on Aging. After making the designs, we made a …

This was a project three team members and I did during our senior year in high school. We redesigned the business package for the St. Charles Council on Aging. After making the designs, we made a presentation with our redesign pitch and presented it to the Council on Aging on Dec. 4th, 2012.

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    No notes for slide
  • Black Screen, click to start slide show.
  • Introduce selves, explain purpose of presentation.
  • A logo is a symbol or a small design that is used to represent and organization to identify its products.
  • The logo used right now isn’t exactly a real… Logo. Here is why.
  • “Usage of Simple Shapes,” identifiable shapes are found.
  • Usually 1-4.
  • As you can see, this logo is very simple and clean. It is not pixelated, and it can be shown anywhere.
  • Taco Bell was able to include text and multiple colors, and it is still an attractive, yet simple design.
  • “The Previous Design”
  • Old logo
  • Not resizable
  • This is on the brochure.
  • This is on the business card. The folder uses something different entirely, None of the designs are consistent throughout and just look sort of bad.
  • “How We Fixed the Problem”
  • Our logo. It shows the two elements: Distinguishable shapes, limited color palette.
  • Resizable.
  • Identified in one color.
  • Brochure
  • Letterhead
  • Envelope
  • Business Card
  • T-Shirt
  • Conclusion, thanks, and Q & A.
  • End. Don’t click until computer is unplugged.


  • 1. St. Charles Council on Aging, Inc.Redesign
  • 2. Topics to be DiscussedI. A closer look on successful logos.II. A review of the old design.III. The unveiling of our design.
  • 3. What exactly is a logo?And how are they used?
  • 4. Two Elements of Successful Logos
  • 5. Usage of Simple Shapes
  • 6. Has a Limited Amount of Colors
  • 7. Examples
  • 8. Examples
  • 9. Examples
  • 10. The Previous Design
  • 11. How We Fixed the Problem
  • 12. ! ! ! ! ! ! About us ! ! ! St. Charles Council on Aging, Inc. Administration Office ! ! 626 Pine Street, Suite A ST. CH ARL ES ! St. Charles Council on Aging, Inc. is a non- Hahnville, Louisiana 70057 COUNCI L ON AGI N G ! profit organization serving as the Area ! Agency on Aging for St. Charles Parish. It is the responsibility of this agency to ! Phone: (985)783-6683 administer a comprehensive and coordinated ! service system that provides the kinds and ! levels of services needed by the elderly and Fax: (985)783-1996 ! to seek adequate resources for those ! services. ! ! St. Charles Council on Aging, Inc. is Email: ! governed by a thirteen (13) member ! volunteer Board of Directors. Website: ! A twenty-one (21) member volunteer ! Advisory Council is responsible for planning Go to Department/Agencies and evaluating services. A paid staff ! Council on Aging supervises and administers the services ! provided by the Council on Aging. !! If you or someone you know is interested in ! becoming a volunteer on the Advisory Council or the Board of Directors, please contact us at (985) 783-6683 for more An Equal Employment Opportunity information. Agency. ! St. Charles Council on Aging, Inc. Area Mission Agency on Aging provides services to seniors sixty (60) and older without regard to race, To insure preference is color, national origin, religion, sex, political affiliation or disabilities. given to older persons with the greatest economic and St. Charles Council on Aging complies with social need, and to provide Section 504 of the Rehabilitation Act of as many services as possible 1973. The Louisiana Relay Systems Service in the most efficient and number for the deaf is (504) 949-4413. effective manner. !
  • 13. !!! ! THE NATIONAL FAMILY CAREGIVERS!! Services Provided SUPPORT PROGRAM Services designed to give support to the! ! caregivers of older persons or older persons who! care for a disabled person under 60. The services! in this program include ACTIVITY CENTERS HOMEMAKER · Information and Assistance:! Activity Centers serve as community focal Provides assistance with light housework to! points where meals, social, recreation, eligible homebound senior citizens Provides information about available resources for the caregiver.! education, and health maintenance activities · In-Home Respite:! are provided. INFORMATION AND ASSISTANCE Provides personal care in the home in order to! CRIME PREVENTION Information on available resources, depending on give a brief period of relief or rest for the! Includes efforts to educate seniors in ways to each individual’s needs. Referrals are made for caregiver. clients and are followed up to assure receipt of! protect their property and persons. services.! TRANSPORTATION! CONGREGATE MEALS LEGAL ASSISTANCE Transportation is available to Activity Centers,! A hot, nutritious meal is served Monday Legal counseling and information. meal sites, banks, local medical facilities (St. through Friday in a group setting at the sites! listed below: Charles Parish), Post Office, pay bills, run! Luling Activity Center MEDICAL ALERT errands, and shopping. Transportation is! 145 Angus Drive, Luling A personal Emergency Response System used to available daily but must be requested and 985-785-1981 summon help in an emergency.! New Sarpy Activity Center scheduled in advance. Disabled clients under age! 150 Troxclair Drive, New Sarpy OUTREACH 60 are provided medical transportation to! 985-764-2412 Activities to identify isolated and hard to reach therapy and dialysis.! Norco Activity Center 149 Apple Street, Norco individuals, in order to assist them in gaining UTILITY ASSISTANCE! 985-764-7025 access to needed services. Power to Care assists eligible, low-income! HOME DELIVERED MEALS elderly and disabled persons who are currently! PERSONAL CARE facing a serious health or financial emergency in A hot, nutritious meal is delivered Monday! through Friday to eligible homebound persons. Provides personal assistance with bathing, paying electric bills. dressing, grooming, and oral hygiene to eligible! Frozen meals for weekends are provided on a senior citizens.! limited basis.! Hahnville – HDM Site RECREATION! 626 Pine Street, Suite B Hahnville 985-783-3008 Citizens are provided many individual and group! activities that promote special interaction and ! ! ! ! ! ! There are no fees for services; however, ! ! ! well-being. Activities include arts, crafts, hobbies, ! ! !! WELLNESS games, and physical activities. contributions from participants are used to Activities designed to provide services, which increase services.! will support and/or improve older persons UTILITY ASSISTANCE mental and/or physical well being.! Group instructed Exercise Class: Power to Care assists eligible, low-income elderly For additional information or if you know! and disabled persons who are currently facing a of someone who may need one or more of! Tuesday and Thursday serious health or financial emergency in paying 10:00 a.m. to 11:00 a.m. these services, call (985) 783-6683! ! electric bills.!