EG2009 Rob Pochert Ppt
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  • 1. Beaverton, Oregon Economic Gardening Program Pilot Year 2008 “ Growing Business, One Business at a Time” Rob Pochert, CEcD, EDFP Economic Development Program Manager
  • 2. What is Economic Gardening?
    • Proactive Approach to Business Development
    • 80%-90% of New Jobs come from Existing Business
    • Targets Viable, Existing Businesses with Demonstrated Potential for Growth
    • Uses High-Powered Data Resources to Increase the Competitiveness of Local Businesses
    • Powerful Tool for Business Attraction
    www.BusinessBeaverton.com
  • 3. Beaverton, Oregon? www.BusinessBeaverton.com A Portland Suburb:
    • Transportation Nexus for the Westside.
    • Hwy 217, Hwy 26, Hwy 10., Hwy. 8
    • Light Rail & Commuter Rail connect in Beaverton
    • Geographically an Excellent Location for Business.
  • 4. Demographics - Beaverton, Oregon
      • Population – 86,205 (PSU, 2008 est.)
      • Median Age – 34.6
      • College Degrees – 41%
      • Median Household Income – $53,659
      • Ethnicity – 73% White, 14% Hispanic, 11% Asian (21% Foreign Born)
      • US Census Bureau, 2007 Estimates
    www.BusinessBeaverton.com
  • 5. Beaverton’s Industry Sectors
    • Services: 42.7%
    • Manufacturing: 16.7%
    • Retail Trade: 12%
    • Finance / Insurance / Real Estate: 9.5%
    • Construction: 5.1%
    • Wholesale Trade: 4.8%
    • Public Administration: 2.3%
    • Agriculture / Mining: 0.3%
    • Other: 2.9%
    www.BusinessBeaverton.com
  • 6. Beaverton’s Occupations
    • Management/Professional: 43%
    • Sales/Office: 27.8%
    • Service: 12.7%
    • Production/Transportation: 10.3%
    • Construction: 5.5%
    www.BusinessBeaverton.com
  • 7. Why Economic Gardening . . .
    • Beaverton is a City where . . . . .
    • Traditional Business Recruitment Model has not worked.
    • Community lacks a supply of developable, vacant industrial ground.
    • Business development services were contracted to the City of Portland
    www.BusinessBeaverton.com
  • 8. How We Got Here . . .
    • July 2006, EG Concept Presented to City Council.
    • Council requested plan development
    • Plan development process
      • Detailed Strategy for program implementation
      • Identified potential Partners
      • Tested concept w/Partners
      • Focus Groups and Survey to test concept
    www.BusinessBeaverton.com
      • April, 2007, Council Approved Plan, & Authorized funding for pilot program
  • 9. Economic Gardening . . . www.BusinessBeaverton.com
    • What does Beaverton offer to support our local Business?
    • Information
    • Infrastructure
    • Connections
  • 10. Economic Gardening . . .
    • Information
        • Mine Strategic Information from GIS and other High-powered Data Bases
      • Infrastructure
        • Not just basic infrastructure, but quality of life and intellectual infrastructure
      • Connections
        • Higher Ed, Business to Business, Networks, & Public/Private Resources
    www.BusinessBeaverton.com
  • 11. Business Support Services . . .
    • Customer Profile
    • Database of Available Property
    • Demographics & Market Data
    • Business Strategy Development
    • Technical Assistance
    www.BusinessBeaverton.com
  • 12. Accessing Services . . .
    • Initial Consultation with Individual Business Owners
    • Determine Eligibility and Identifying Information Needs
    • Enter Program or Refer to Appropriate Partner
    www.BusinessBeaverton.com
  • 13. Program Services . . .
    • Marketing Lists
    • Competitor Information
    • Site Selection Assistance
    • Alternative Financing
    • Storefront Renovation Grants
    • Workforce Development
    www.BusinessBeaverton.com
  • 14. Service Delivery Process . . . www.BusinessBeaverton.com
  • 15. Information Resources . . .
    • Costar Real Estate Services
    • Selectory Business Database
    • Marketplace Gold Direct Mail Lists
    • ESRI GIS Business Analyst
    • Reference USA
    • Company Dossier
    www.BusinessBeaverton.com
  • 16. Marketing Economic Gardening . . .
    • Redesign of Brochures and Website
    • Targeted Mailings to Local Businesses
    • “ Intro to Economic Gardening” Presentations at Chamber of Commerce
    • Presentations to Community, Regional & Statewide Organizations
    • Press coverage from Oregonian, Valley Times, Chamber Newsletter, Kennedy School of Gov.
    • Ongoing “Cold Calls” on Local Business
    www.BusinessBeaverton.com
  • 17. Business Cold Calls . . . . www.BusinessBeaverton.com
  • 18. The Economic Gardening Program www.BusinessBeaverton.com 04/25/09
  • 19. The Economic Gardening Program www.BusinessBeaverton.com
  • 20. Client Feedback . . . www.BusinessBeaverton.com
    • January Survey Results: 37 % Response
      • 95% Satisfied with Response Time
      • 70% Satisfied with Accuracy & Usefulness of Information
      • 94% Will Use Services Again
      • 25% Have Increased Sales
      • 5% Have Made Capital Expenditures
  • 21. Client Feedback . . .
    • “ It's a brilliant idea and Beaverton is ahead of the game by supporting their local businesses with this creative program”
    • “ Very professional, and a business learns a lot about themselves when they go through the intake session”
    • “ EG provided actual contacts. EG is a superior product - it has a superior price - free. I hope our competitors are not using this.”
    www.BusinessBeaverton.com
  • 22. Gardening Requires Lots of Water, Usually in the form of Perspiration. www.BusinessBeaverton.com
  • 23. Beaverton’s Next Steps . . . www.BusinessBeaverton.com
  • 24. A Partnership . . .
    • www.BusinessBeaverton.com
    • City of Beaverton
    • Phone: 503.526.2456
    • [email_address]
    • Beaverton Area Chamber of Commerce
    • Phone: 503.644.0123
    • [email_address]
  • 25. Beaverton, Oregon Economic Gardening Program Pilot Year 2008 “ Growing Business, One Business at a Time” Questions?