Beaverton, Oregon Economic Gardening Program Pilot Year 2008 “ Growing Business, One Business at a Time” Rob Pochert, CEcD, EDFP Economic Development Program Manager
What is Economic Gardening?
- Proactive Approach to Business Development
- 80%-90% of New Jobs come from Existing Business
- Targets Viable, Existing Businesses with Demonstrated Potential for Growth
- Uses High-Powered Data Resources to Increase the Competitiveness of Local Businesses
- Powerful Tool for Business Attraction
Beaverton, Oregon? www.BusinessBeaverton.com A Portland Suburb:
- Transportation Nexus for the Westside.
- Hwy 217, Hwy 26, Hwy 10., Hwy. 8
- Light Rail & Commuter Rail connect in Beaverton
- Geographically an Excellent Location for Business.
Demographics - Beaverton, Oregon
- Population – 86,205 (PSU, 2008 est.)
- Median Household Income – $53,659
- Ethnicity – 73% White, 14% Hispanic, 11% Asian (21% Foreign Born)
- US Census Bureau, 2007 Estimates
Beaverton’s Industry Sectors
- Finance / Insurance / Real Estate: 9.5%
- Public Administration: 2.3%
- Agriculture / Mining: 0.3%
- Management/Professional: 43%
- Production/Transportation: 10.3%
Why Economic Gardening . . .
- Beaverton is a City where . . . . .
- Traditional Business Recruitment Model has not worked.
- Community lacks a supply of developable, vacant industrial ground.
- Business development services were contracted to the City of Portland
How We Got Here . . .
- July 2006, EG Concept Presented to City Council.
- Council requested plan development
- Detailed Strategy for program implementation
- Identified potential Partners
- Tested concept w/Partners
- Focus Groups and Survey to test concept
- April, 2007, Council Approved Plan, & Authorized funding for pilot program
Economic Gardening . . . www.BusinessBeaverton.com
- What does Beaverton offer to support our local Business?
Economic Gardening . . .
- Mine Strategic Information from GIS and other High-powered Data Bases
- Not just basic infrastructure, but quality of life and intellectual infrastructure
- Higher Ed, Business to Business, Networks, & Public/Private Resources
Business Support Services . . .
- Database of Available Property
- Demographics & Market Data
- Business Strategy Development
Accessing Services . . .
- Initial Consultation with Individual Business Owners
- Determine Eligibility and Identifying Information Needs
- Enter Program or Refer to Appropriate Partner
Program Services . . .
- Site Selection Assistance
- Storefront Renovation Grants
Service Delivery Process . . . www.BusinessBeaverton.com
Information Resources . . .
- Costar Real Estate Services
- Selectory Business Database
- Marketplace Gold Direct Mail Lists
- ESRI GIS Business Analyst
Marketing Economic Gardening . . .
- Redesign of Brochures and Website
- Targeted Mailings to Local Businesses
- “ Intro to Economic Gardening” Presentations at Chamber of Commerce
- Presentations to Community, Regional & Statewide Organizations
- Press coverage from Oregonian, Valley Times, Chamber Newsletter, Kennedy School of Gov.
- Ongoing “Cold Calls” on Local Business
Business Cold Calls . . . . www.BusinessBeaverton.com
The Economic Gardening Program www.BusinessBeaverton.com 04/25/09
The Economic Gardening Program www.BusinessBeaverton.com
Client Feedback . . . www.BusinessBeaverton.com
- January Survey Results: 37 % Response
- 95% Satisfied with Response Time
- 70% Satisfied with Accuracy & Usefulness of Information
- 94% Will Use Services Again
- 5% Have Made Capital Expenditures
Client Feedback . . .
- “ It's a brilliant idea and Beaverton is ahead of the game by supporting their local businesses with this creative program”
- “ Very professional, and a business learns a lot about themselves when they go through the intake session”
- “ EG provided actual contacts. EG is a superior product - it has a superior price - free. I hope our competitors are not using this.”
Gardening Requires Lots of Water, Usually in the form of Perspiration. www.BusinessBeaverton.com
Beaverton’s Next Steps . . . www.BusinessBeaverton.com
A Partnership . . .
- Beaverton Area Chamber of Commerce
Beaverton, Oregon Economic Gardening Program Pilot Year 2008 “ Growing Business, One Business at a Time” Questions?