Beaverton, Oregon  Economic Gardening Program Pilot Year 2008 “ Growing Business, One Business at a Time” Rob Pochert, CEc...
What is Economic Gardening? <ul><li>Proactive Approach to Business Development </li></ul><ul><li>80%-90% of New Jobs come ...
Beaverton, Oregon? www.BusinessBeaverton.com A Portland Suburb: <ul><li>Transportation Nexus for the Westside. </li></ul><...
Demographics - Beaverton, Oregon <ul><ul><li>Population – 86,205  (PSU, 2008 est.) </li></ul></ul><ul><ul><li>Median Age –...
Beaverton’s Industry Sectors <ul><li>Services:  42.7% </li></ul><ul><li>Manufacturing:  16.7% </li></ul><ul><li>Retail Tra...
Beaverton’s Occupations  <ul><li>Management/Professional: 43% </li></ul><ul><li>Sales/Office: 27.8% </li></ul><ul><li>Serv...
Why Economic Gardening . . .  <ul><li>Beaverton is a City where . . . . .  </li></ul><ul><li>Traditional Business Recruitm...
How We Got Here . . .  <ul><li>July 2006, EG Concept Presented to City Council. </li></ul><ul><li>Council requested plan d...
Economic Gardening . . .  www.BusinessBeaverton.com <ul><li>What does Beaverton offer to support our local Business? </li>...
Economic Gardening . . .  <ul><li>Information </li></ul><ul><ul><ul><li>Mine Strategic Information from GIS and other High...
Business Support Services . . .  <ul><li>Customer Profile </li></ul><ul><li>Database of Available Property </li></ul><ul><...
Accessing Services . . .  <ul><li>Initial Consultation with Individual Business Owners </li></ul><ul><li>Determine Eligibi...
Program Services . . .  <ul><li>Marketing Lists </li></ul><ul><li>Competitor Information </li></ul><ul><li>Site Selection ...
Service Delivery Process . . . www.BusinessBeaverton.com
Information Resources . . .  <ul><li>Costar Real Estate Services  </li></ul><ul><li>Selectory Business Database </li></ul>...
Marketing Economic Gardening . . .  <ul><li>Redesign of Brochures and Website </li></ul><ul><li>Targeted Mailings to Local...
Business Cold Calls . . . . www.BusinessBeaverton.com
The Economic Gardening Program www.BusinessBeaverton.com 04/25/09
The Economic Gardening Program www.BusinessBeaverton.com
Client Feedback . . . www.BusinessBeaverton.com <ul><li>January Survey Results:  37 % Response  </li></ul><ul><ul><li>95% ...
Client Feedback . . . <ul><li>“ It's a brilliant idea and Beaverton is ahead of the game by supporting their local busines...
Gardening Requires Lots of Water, Usually in the form of Perspiration. www.BusinessBeaverton.com
Beaverton’s Next Steps . . .  www.BusinessBeaverton.com
A Partnership . . .  <ul><li>www.BusinessBeaverton.com </li></ul><ul><li>City of Beaverton </li></ul><ul><li>Phone: 503.52...
Beaverton, Oregon  Economic Gardening Program Pilot Year 2008 “ Growing Business, One Business at a Time” Questions?
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EG2009 Rob Pochert Ppt

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Transcript of "EG2009 Rob Pochert Ppt"

  1. 1. Beaverton, Oregon Economic Gardening Program Pilot Year 2008 “ Growing Business, One Business at a Time” Rob Pochert, CEcD, EDFP Economic Development Program Manager
  2. 2. What is Economic Gardening? <ul><li>Proactive Approach to Business Development </li></ul><ul><li>80%-90% of New Jobs come from Existing Business </li></ul><ul><li>Targets Viable, Existing Businesses with Demonstrated Potential for Growth </li></ul><ul><li>Uses High-Powered Data Resources to Increase the Competitiveness of Local Businesses </li></ul><ul><li>Powerful Tool for Business Attraction </li></ul>www.BusinessBeaverton.com
  3. 3. Beaverton, Oregon? www.BusinessBeaverton.com A Portland Suburb: <ul><li>Transportation Nexus for the Westside. </li></ul><ul><li>Hwy 217, Hwy 26, Hwy 10., Hwy. 8 </li></ul><ul><li>Light Rail & Commuter Rail connect in Beaverton </li></ul><ul><li>Geographically an Excellent Location for Business. </li></ul>
  4. 4. Demographics - Beaverton, Oregon <ul><ul><li>Population – 86,205 (PSU, 2008 est.) </li></ul></ul><ul><ul><li>Median Age – 34.6 </li></ul></ul><ul><ul><li>College Degrees – 41% </li></ul></ul><ul><ul><li>Median Household Income – $53,659 </li></ul></ul><ul><ul><li>Ethnicity – 73% White, 14% Hispanic, 11% Asian (21% Foreign Born) </li></ul></ul><ul><ul><li>US Census Bureau, 2007 Estimates </li></ul></ul>www.BusinessBeaverton.com
  5. 5. Beaverton’s Industry Sectors <ul><li>Services: 42.7% </li></ul><ul><li>Manufacturing: 16.7% </li></ul><ul><li>Retail Trade: 12% </li></ul><ul><li>Finance / Insurance / Real Estate: 9.5% </li></ul><ul><li>Construction: 5.1% </li></ul><ul><li>Wholesale Trade: 4.8% </li></ul><ul><li>Public Administration: 2.3% </li></ul><ul><li>Agriculture / Mining: 0.3% </li></ul><ul><li>Other: 2.9% </li></ul>www.BusinessBeaverton.com
  6. 6. Beaverton’s Occupations <ul><li>Management/Professional: 43% </li></ul><ul><li>Sales/Office: 27.8% </li></ul><ul><li>Service: 12.7% </li></ul><ul><li>Production/Transportation: 10.3% </li></ul><ul><li>Construction: 5.5% </li></ul>www.BusinessBeaverton.com
  7. 7. Why Economic Gardening . . . <ul><li>Beaverton is a City where . . . . . </li></ul><ul><li>Traditional Business Recruitment Model has not worked. </li></ul><ul><li>Community lacks a supply of developable, vacant industrial ground. </li></ul><ul><li>Business development services were contracted to the City of Portland </li></ul>www.BusinessBeaverton.com
  8. 8. How We Got Here . . . <ul><li>July 2006, EG Concept Presented to City Council. </li></ul><ul><li>Council requested plan development </li></ul><ul><li>Plan development process </li></ul><ul><ul><li>Detailed Strategy for program implementation </li></ul></ul><ul><ul><li>Identified potential Partners </li></ul></ul><ul><ul><li>Tested concept w/Partners </li></ul></ul><ul><ul><li>Focus Groups and Survey to test concept </li></ul></ul>www.BusinessBeaverton.com <ul><ul><li>April, 2007, Council Approved Plan, & Authorized funding for pilot program </li></ul></ul>
  9. 9. Economic Gardening . . . www.BusinessBeaverton.com <ul><li>What does Beaverton offer to support our local Business? </li></ul><ul><li>Information </li></ul><ul><li>Infrastructure </li></ul><ul><li>Connections </li></ul>
  10. 10. Economic Gardening . . . <ul><li>Information </li></ul><ul><ul><ul><li>Mine Strategic Information from GIS and other High-powered Data Bases </li></ul></ul></ul><ul><ul><li>Infrastructure </li></ul></ul><ul><ul><ul><li>Not just basic infrastructure, but quality of life and intellectual infrastructure </li></ul></ul></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><ul><li>Higher Ed, Business to Business, Networks, & Public/Private Resources </li></ul></ul></ul>www.BusinessBeaverton.com
  11. 11. Business Support Services . . . <ul><li>Customer Profile </li></ul><ul><li>Database of Available Property </li></ul><ul><li>Demographics & Market Data </li></ul><ul><li>Business Strategy Development </li></ul><ul><li>Technical Assistance </li></ul>www.BusinessBeaverton.com
  12. 12. Accessing Services . . . <ul><li>Initial Consultation with Individual Business Owners </li></ul><ul><li>Determine Eligibility and Identifying Information Needs </li></ul><ul><li>Enter Program or Refer to Appropriate Partner </li></ul>www.BusinessBeaverton.com
  13. 13. Program Services . . . <ul><li>Marketing Lists </li></ul><ul><li>Competitor Information </li></ul><ul><li>Site Selection Assistance </li></ul><ul><li>Alternative Financing </li></ul><ul><li>Storefront Renovation Grants </li></ul><ul><li>Workforce Development </li></ul>www.BusinessBeaverton.com
  14. 14. Service Delivery Process . . . www.BusinessBeaverton.com
  15. 15. Information Resources . . . <ul><li>Costar Real Estate Services </li></ul><ul><li>Selectory Business Database </li></ul><ul><li>Marketplace Gold Direct Mail Lists </li></ul><ul><li>ESRI GIS Business Analyst </li></ul><ul><li>Reference USA </li></ul><ul><li>Company Dossier </li></ul>www.BusinessBeaverton.com
  16. 16. Marketing Economic Gardening . . . <ul><li>Redesign of Brochures and Website </li></ul><ul><li>Targeted Mailings to Local Businesses </li></ul><ul><li>“ Intro to Economic Gardening” Presentations at Chamber of Commerce </li></ul><ul><li>Presentations to Community, Regional & Statewide Organizations </li></ul><ul><li>Press coverage from Oregonian, Valley Times, Chamber Newsletter, Kennedy School of Gov. </li></ul><ul><li>Ongoing “Cold Calls” on Local Business </li></ul>www.BusinessBeaverton.com
  17. 17. Business Cold Calls . . . . www.BusinessBeaverton.com
  18. 18. The Economic Gardening Program www.BusinessBeaverton.com 04/25/09
  19. 19. The Economic Gardening Program www.BusinessBeaverton.com
  20. 20. Client Feedback . . . www.BusinessBeaverton.com <ul><li>January Survey Results: 37 % Response </li></ul><ul><ul><li>95% Satisfied with Response Time </li></ul></ul><ul><ul><li>70% Satisfied with Accuracy & Usefulness of Information </li></ul></ul><ul><ul><li>94% Will Use Services Again </li></ul></ul><ul><ul><li>25% Have Increased Sales </li></ul></ul><ul><ul><li>5% Have Made Capital Expenditures </li></ul></ul>
  21. 21. Client Feedback . . . <ul><li>“ It's a brilliant idea and Beaverton is ahead of the game by supporting their local businesses with this creative program” </li></ul><ul><li>“ Very professional, and a business learns a lot about themselves when they go through the intake session” </li></ul><ul><li>“ EG provided actual contacts. EG is a superior product - it has a superior price - free. I hope our competitors are not using this.” </li></ul>www.BusinessBeaverton.com
  22. 22. Gardening Requires Lots of Water, Usually in the form of Perspiration. www.BusinessBeaverton.com
  23. 23. Beaverton’s Next Steps . . . www.BusinessBeaverton.com
  24. 24. A Partnership . . . <ul><li>www.BusinessBeaverton.com </li></ul><ul><li>City of Beaverton </li></ul><ul><li>Phone: 503.526.2456 </li></ul><ul><li>[email_address] </li></ul><ul><li>Beaverton Area Chamber of Commerce </li></ul><ul><li>Phone: 503.644.0123 </li></ul><ul><li>[email_address] </li></ul>
  25. 25. Beaverton, Oregon Economic Gardening Program Pilot Year 2008 “ Growing Business, One Business at a Time” Questions?
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