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EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
EG2009 Rob Pochert Ppt
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EG2009 Rob Pochert Ppt

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  1. Beaverton, Oregon Economic Gardening Program Pilot Year 2008 “ Growing Business, One Business at a Time” Rob Pochert, CEcD, EDFP Economic Development Program Manager
  2. What is Economic Gardening? <ul><li>Proactive Approach to Business Development </li></ul><ul><li>80%-90% of New Jobs come from Existing Business </li></ul><ul><li>Targets Viable, Existing Businesses with Demonstrated Potential for Growth </li></ul><ul><li>Uses High-Powered Data Resources to Increase the Competitiveness of Local Businesses </li></ul><ul><li>Powerful Tool for Business Attraction </li></ul>www.BusinessBeaverton.com
  3. Beaverton, Oregon? www.BusinessBeaverton.com A Portland Suburb: <ul><li>Transportation Nexus for the Westside. </li></ul><ul><li>Hwy 217, Hwy 26, Hwy 10., Hwy. 8 </li></ul><ul><li>Light Rail & Commuter Rail connect in Beaverton </li></ul><ul><li>Geographically an Excellent Location for Business. </li></ul>
  4. Demographics - Beaverton, Oregon <ul><ul><li>Population – 86,205 (PSU, 2008 est.) </li></ul></ul><ul><ul><li>Median Age – 34.6 </li></ul></ul><ul><ul><li>College Degrees – 41% </li></ul></ul><ul><ul><li>Median Household Income – $53,659 </li></ul></ul><ul><ul><li>Ethnicity – 73% White, 14% Hispanic, 11% Asian (21% Foreign Born) </li></ul></ul><ul><ul><li>US Census Bureau, 2007 Estimates </li></ul></ul>www.BusinessBeaverton.com
  5. Beaverton’s Industry Sectors <ul><li>Services: 42.7% </li></ul><ul><li>Manufacturing: 16.7% </li></ul><ul><li>Retail Trade: 12% </li></ul><ul><li>Finance / Insurance / Real Estate: 9.5% </li></ul><ul><li>Construction: 5.1% </li></ul><ul><li>Wholesale Trade: 4.8% </li></ul><ul><li>Public Administration: 2.3% </li></ul><ul><li>Agriculture / Mining: 0.3% </li></ul><ul><li>Other: 2.9% </li></ul>www.BusinessBeaverton.com
  6. Beaverton’s Occupations <ul><li>Management/Professional: 43% </li></ul><ul><li>Sales/Office: 27.8% </li></ul><ul><li>Service: 12.7% </li></ul><ul><li>Production/Transportation: 10.3% </li></ul><ul><li>Construction: 5.5% </li></ul>www.BusinessBeaverton.com
  7. Why Economic Gardening . . . <ul><li>Beaverton is a City where . . . . . </li></ul><ul><li>Traditional Business Recruitment Model has not worked. </li></ul><ul><li>Community lacks a supply of developable, vacant industrial ground. </li></ul><ul><li>Business development services were contracted to the City of Portland </li></ul>www.BusinessBeaverton.com
  8. How We Got Here . . . <ul><li>July 2006, EG Concept Presented to City Council. </li></ul><ul><li>Council requested plan development </li></ul><ul><li>Plan development process </li></ul><ul><ul><li>Detailed Strategy for program implementation </li></ul></ul><ul><ul><li>Identified potential Partners </li></ul></ul><ul><ul><li>Tested concept w/Partners </li></ul></ul><ul><ul><li>Focus Groups and Survey to test concept </li></ul></ul>www.BusinessBeaverton.com <ul><ul><li>April, 2007, Council Approved Plan, & Authorized funding for pilot program </li></ul></ul>
  9. Economic Gardening . . . www.BusinessBeaverton.com <ul><li>What does Beaverton offer to support our local Business? </li></ul><ul><li>Information </li></ul><ul><li>Infrastructure </li></ul><ul><li>Connections </li></ul>
  10. Economic Gardening . . . <ul><li>Information </li></ul><ul><ul><ul><li>Mine Strategic Information from GIS and other High-powered Data Bases </li></ul></ul></ul><ul><ul><li>Infrastructure </li></ul></ul><ul><ul><ul><li>Not just basic infrastructure, but quality of life and intellectual infrastructure </li></ul></ul></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><ul><li>Higher Ed, Business to Business, Networks, & Public/Private Resources </li></ul></ul></ul>www.BusinessBeaverton.com
  11. Business Support Services . . . <ul><li>Customer Profile </li></ul><ul><li>Database of Available Property </li></ul><ul><li>Demographics & Market Data </li></ul><ul><li>Business Strategy Development </li></ul><ul><li>Technical Assistance </li></ul>www.BusinessBeaverton.com
  12. Accessing Services . . . <ul><li>Initial Consultation with Individual Business Owners </li></ul><ul><li>Determine Eligibility and Identifying Information Needs </li></ul><ul><li>Enter Program or Refer to Appropriate Partner </li></ul>www.BusinessBeaverton.com
  13. Program Services . . . <ul><li>Marketing Lists </li></ul><ul><li>Competitor Information </li></ul><ul><li>Site Selection Assistance </li></ul><ul><li>Alternative Financing </li></ul><ul><li>Storefront Renovation Grants </li></ul><ul><li>Workforce Development </li></ul>www.BusinessBeaverton.com
  14. Service Delivery Process . . . www.BusinessBeaverton.com
  15. Information Resources . . . <ul><li>Costar Real Estate Services </li></ul><ul><li>Selectory Business Database </li></ul><ul><li>Marketplace Gold Direct Mail Lists </li></ul><ul><li>ESRI GIS Business Analyst </li></ul><ul><li>Reference USA </li></ul><ul><li>Company Dossier </li></ul>www.BusinessBeaverton.com
  16. Marketing Economic Gardening . . . <ul><li>Redesign of Brochures and Website </li></ul><ul><li>Targeted Mailings to Local Businesses </li></ul><ul><li>“ Intro to Economic Gardening” Presentations at Chamber of Commerce </li></ul><ul><li>Presentations to Community, Regional & Statewide Organizations </li></ul><ul><li>Press coverage from Oregonian, Valley Times, Chamber Newsletter, Kennedy School of Gov. </li></ul><ul><li>Ongoing “Cold Calls” on Local Business </li></ul>www.BusinessBeaverton.com
  17. Business Cold Calls . . . . www.BusinessBeaverton.com
  18. The Economic Gardening Program www.BusinessBeaverton.com 04/25/09
  19. The Economic Gardening Program www.BusinessBeaverton.com
  20. Client Feedback . . . www.BusinessBeaverton.com <ul><li>January Survey Results: 37 % Response </li></ul><ul><ul><li>95% Satisfied with Response Time </li></ul></ul><ul><ul><li>70% Satisfied with Accuracy & Usefulness of Information </li></ul></ul><ul><ul><li>94% Will Use Services Again </li></ul></ul><ul><ul><li>25% Have Increased Sales </li></ul></ul><ul><ul><li>5% Have Made Capital Expenditures </li></ul></ul>
  21. Client Feedback . . . <ul><li>“ It's a brilliant idea and Beaverton is ahead of the game by supporting their local businesses with this creative program” </li></ul><ul><li>“ Very professional, and a business learns a lot about themselves when they go through the intake session” </li></ul><ul><li>“ EG provided actual contacts. EG is a superior product - it has a superior price - free. I hope our competitors are not using this.” </li></ul>www.BusinessBeaverton.com
  22. Gardening Requires Lots of Water, Usually in the form of Perspiration. www.BusinessBeaverton.com
  23. Beaverton’s Next Steps . . . www.BusinessBeaverton.com
  24. A Partnership . . . <ul><li>www.BusinessBeaverton.com </li></ul><ul><li>City of Beaverton </li></ul><ul><li>Phone: 503.526.2456 </li></ul><ul><li>[email_address] </li></ul><ul><li>Beaverton Area Chamber of Commerce </li></ul><ul><li>Phone: 503.644.0123 </li></ul><ul><li>[email_address] </li></ul>
  25. Beaverton, Oregon Economic Gardening Program Pilot Year 2008 “ Growing Business, One Business at a Time” Questions?

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