Speaker Barbara Fails




     Economic Gardening is Sprouting in Michigan

                 Barbara Fails – MSU Land Poli...
Speaker Barbara Fails




             Community Based Model
               Community Model
             Central Support T...
Speaker Barbara Fails




               Select Entrepreneurs
  • Revenues < $1,000,000
  • In business for at least 1 yr....
Speaker Barbara Fails




       Provide Competitive Intelligence Services
   •   Interview
   •   Research
   •   Analysi...
Speaker Barbara Fails




                 What We Learned  
   •   Organizing, referencing data
   •   Synthesizing the r...
Speaker Barbara Fails




                                         Barbara Fails, Ph.D.
   Entrepreneurship is Pure Michig...
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EG2009 Barb Fails Handouts

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Transcript of "EG2009 Barb Fails Handouts"

  1. 1. Speaker Barbara Fails Economic Gardening is Sprouting in Michigan Barbara Fails – MSU Land Policy Institute Christine Hamilton-Pennell – Growing Local Economies National Economic Gardening Gathering in Glacial Lakes Area, South Dakota June 17-19, 2009 Michigan Pilot EG Program • Core Team Small Business Assoc. of Mich. Growing Local Economies Shepherd Advisors Michigan Library Assoc. MSU  (Agriculture, Library,  Product Center) Library of Michigan • Tuscola County   (EDC, coaches and 5 entrepreneurs) • Keweenaw and Houghton Counties  (EDC, coaches and  5 entrepreneurs) • USDA Rural Business Enterprise Grant Objectives Test a distributed EG program delivery model  in rural communities in Michigan •Partner local librarian (researcher) with local economic  develop agency (business coach) to provide direct services •Support the direct service providers centrally •Discover what data resources are publically available, what  data resources are needed •Develop a statewide business model for rural communities
  2. 2. Speaker Barbara Fails Community Based Model Community Model Central Support Team Service Providers Coach Coach Community  Librarian Coach Two Pilot Communities Keweenaw & Houghton Tuscola Counties County 38,317 people 58,266 people $31,076 MHI $42,344 MHI 2000 census data Preparation and Tactics 1. Select entrepreneurs 2. Train librarians and business coaches 3. Develop a central support system 4. Provide EG competitive intelligence services 1. Interview 2. Research 3. Analysis 4. Report 5. Present findings to entrepreneurs, develop strategies 5. Assess the model and service delivery
  3. 3. Speaker Barbara Fails Select Entrepreneurs • Revenues < $1,000,000 • In business for at least 1 yr. • Growth‐oriented • Willing to act on research   from the EG services • Willing to participate in  project assessment  Train Librarians and Coaches Coaching role Research role Data resources available Reviewed actual clients Assigned the work Case studies Develop a Central Support System • Growing Local Economies        project consultant • MLA / Business Librarians  competitive intelligence • MSU  Team  – Business Library competitive intelligence – Product Center market analysis – Center for Economic Analysis    project assessment – Rural Entrepreneurship project coordination
  4. 4. Speaker Barbara Fails Provide Competitive Intelligence Services • Interview • Research • Analysis • Report • Present findings   to entrepreneurs,  develop strategies Assess the Project • Survey to clients  served • Key observations and  lessons from core  team and central  support team What We Learned   • Prequalification process – not all are ready for EG • Importance of the business coach • Getting to the questions – many heads are good • Expectations of the program • Access to information and databases • Primary vs. secondary data needs
  5. 5. Speaker Barbara Fails What We Learned   • Organizing, referencing data • Synthesizing the recommendations • Preparing the report • Communicating with client, coach ‐ iterative   • Each case is unique • Takes a lot of time Toward an Integrated  System • Community assets – Entrepreneur resource centers  (meet up places) – Entrepreneur databases   (virtual access to information) – Networks, professional services, biz coaching, peers • Central support – Customized EG services to select clients – Leveraged purchase of databases – Marketing, program support for communities through  existing infrastructure Challenges and Opportunities Business model Time management Business coaching Infrastructure/systems Client prequalifying Library, community roles Diversity of needs Partnerships Capacity development
  6. 6. Speaker Barbara Fails Barbara Fails, Ph.D. Entrepreneurship is Pure Michigan   Associate Director EntrepreneurshipLand Policy Institute is Pure Michigan State University Michigan307 Manly Miles Building East Lansing, MI 48823 www.landpolicy.msu.edu fails@msu.edu 517-432-3287

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