Dara schulenberg-sample-project-portfolio


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Dara schulenberg-sample-project-portfolio

  1. 1. Dara Schulenberg Digital Strategist for the Convergence of Web, Search, Social Media, Mobile & LocalIllustrative Project Portfolio
  2. 2. Comprehensive Digital PractitionerStrategic & Tactical Experience Persona Development Information Architecture User Experience Email Marketing Social Media SEO Event Marketing Traditional Marketing Speaker, Presenter, Author
  3. 3. Persona Development Key Digital Foundation Aligned to Sales Conversion Funnel Adaptive, Extensible Sample Project - Quantitative research - Qualitative interviews - Customer forum survey PROJECT PROFILE - Market research Fortune 300 Corporation corporate brand development unified web properties integration customer portal account management portal lead generation site development
  4. 4. Information Architecture PROJECT PROFILE User-centric Fortune 300 Corporation 500+ pages approach lead-generation objective customer service portal complex business sponsorship Persuasion architecture advocate Research driven, tested Taxonomy and metadata inclusive PROJECT PROFILE Non-Profit Organization senior citizen target audience extensive user acceptance
  5. 5. User Experience/User Interface PROJECT PROFILE Conversion-oriented Fortune 150 Corporation objective: revenue growth technology enablement program product training, certification and resources Foundation of usability - Eye tracking, heat maps - User acceptance testing - Iterative vs. deliverable PROJECT PROFILE Leading IT Social Community objective: advertising revenue growth discussion group product management responsible for 11.3 million monthly page views 2.7 million pages of user generated content
  6. 6. Email Marketing Experience 1990 - current Marketing Automation PROJECT PROFILE Still Relevant in Today’s $1.7 billion corporation extensive distributor network Marketing Mix coop-program management 428% campaign engagement lift - Revenue Performance Management thought leadership advocate Tools - Lyris, Constant Contact, MailChimp, MyEmma, Marketo, LoopFuse PROJECT PROFILE 2.1 million email subscribers ISP white listing management advertising platform
  7. 7. Social Media Growing influence on SEO Sample Project: Agency Twitter - Awareness: 357% annual growth in followers - Engagement: 739% annual growth in Share of Voice - Cited as key to new business acquisition of $1.5M account Sample Project: Toolbox.com PROJECT PROFILE - Early leader in business-to-business BtoB Online Top Agency social media for IT community early adopters focused objectives - Today, social media represents metrics adoption 45% of total media consumption revenue contribution among IT professionals (PJA Social Media Index Wave VII Study)
  8. 8. Search Engine Optimization Organic Optimization Focus SEO Copywriting Known for Calling Matt Cutts - Troubleshooting dynamic URL structure circa 2006 - Lifelong student of the game Google AdWords Certified Individually Qualified PROJECT PROFILE International Agrichemical Manufacturer product microsite 238% ROI on SEO investment
  9. 9. Event Marketing PROJECT PROFILE Workshops Business Intelligence Market Leader 30 city seminar tours first annual user forum Seminars Trade Shows MeetUps PROJECT PROFILE Extensive Non Profit Event Promotions
  10. 10. Presentations, Articles, Blogs, Book Contributor Business Marketing Association (2011) Society for Marketing Professional Services (2011) InBusiness Magazine Greater Phoenix Articles (2010) Agency blog posts CMAA Leadership Conference Presenter (2009) and National Conference Presenter (2007) Contributor to The Intranet Data Warehouse: Tools & Techniques for Building an Intranet Enabled Data Warehouse (Wiley, 1997)
  11. 11. Traditional Marketing White Papers Trade Shows Public Relations Brochures Direct Mail Telemarketing Copywriting Investor Relations
  12. 12. Non-Profit Volunteer Work The Phoenix Green Chamber Arizona Technology Council USGBC Greenbuild Not One More Cyclist Foundation Masche Miracles
  13. 13. Connect 480.213.0482 dschulenberg@yahoo.com @dschulenberg http://www.linkedin.com/in/dschulenberg https://plus.google.com/114247911525954625884/about