What is
User
Intent?
in 30 seconds
http://travelsuperfuntime.com


              Travel Guide
       Home     Destinations   Reviews   Tips   News   Deals & ...
nations      Reviews   Tips   News   Deals & Offers




          0:01
nations      Reviews   Tips   News   Deals & Offers


                              ?
                                     ...
San
       Francisco




0:04
http://travelsuperfuntime.com


              Travel Guide
       Home     Destinations   Reviews   Tips   News   Deals & ...
http://travelsuperfuntime.com


              Travel Guide
       Home     Destinations   Reviews   Tips   News   Deals & ...
http://travelsuperfuntime.com


              Travel Guide
       Home     Destinations   Reviews   Tips   News   Deals & ...
http://searchengine.com


       Do Search!




                  Cheap European Vacations

                              ...
GEO LOCATION
               San
               Francisco



SEMANTIC
MEANING



BEHAVIOR &
SEARCHES


PAST
PERFORMANCE



...
San
       Francisco




       YOU
0:14
San
                 Francisco




                        BA SED
                      O
                   ISC
         ...
San
           Francisco




       USER INTENT
0:17
USER INTENT


                                          $233
                                   $233           $450

     ...
$233
                                   $233           $450

                            $320          $233           $185...
0:25
TEETH WHITENING

       CHEAP AS FREE!




0:26
That was
User
Intent
in 30 seconds
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What is User Intent (in 30 Seconds)

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Contact: info@dapper.net How do ads "target" you? How does this actually affect the ads you see, and what information gets stored about you?

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What is User Intent (in 30 Seconds)

  1. 1. What is User Intent? in 30 seconds
  2. 2. http://travelsuperfuntime.com Travel Guide Home Destinations Reviews Tips News Deals & Offers Rome Loading... 0:01
  3. 3. nations Reviews Tips News Deals & Offers 0:01
  4. 4. nations Reviews Tips News Deals & Offers ? Loading... 0:02
  5. 5. San Francisco 0:04
  6. 6. http://travelsuperfuntime.com Travel Guide Home Destinations Reviews Tips News Deals & Offers Rome ? Loading... 0:05
  7. 7. http://travelsuperfuntime.com Travel Guide Home Destinations Reviews Tips News Deals & Offers Traveling Rome to Rome! Loading... 0:06
  8. 8. http://travelsuperfuntime.com Travel Guide Home Destinations Reviews Tips News Deals & Offers Traveling Rome to Rome! Loading... sì! 0:07
  9. 9. http://searchengine.com Do Search! Cheap European Vacations Do! 0:09
  10. 10. GEO LOCATION San Francisco SEMANTIC MEANING BEHAVIOR & SEARCHES PAST PERFORMANCE 0:11
  11. 11. San Francisco YOU 0:14
  12. 12. San Francisco BA SED O ISC ANC AP READING ABOUT ROME FR AN E S S CHSEARC L IKE S FO HED L R HOTE D EA LS 0:16
  13. 13. San Francisco USER INTENT 0:17
  14. 14. USER INTENT $233 $233 $450 $320 $233 $185 $520 $320 $45 $350 $233 $520 $350 $233 $450 $350 $233 $350 $185 $233 $775 $350 $320 $350 $233 $320 $320 $199 $350 $350 $566 $320 $350 $350 $350 $450 $199 $199 $130 $350 $320 $320 0:19
  15. 15. $233 $233 $450 $320 $233 $185 $520 $320 $45 $350 $233 $520 $350 $233 $450 $350 $233 $350 $185 $233 $775 $350 $320 $350 $233 $320 $320 $199 $350 $350 $566 $320 $350 $350 $350 $450 $199 $199 $130 $350 $320 $320 0:24
  16. 16. 0:25
  17. 17. TEETH WHITENING CHEAP AS FREE! 0:26
  18. 18. That was User Intent in 30 seconds
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