Dapper Insights Study
How Combining Real Time Bidding
with Dynamic Ads Drives Efficiency
 BestShopping               BestS...
Shopping Comparison Conversion Rate by Category


               furniture

        sporting goods

         office suppli...
Shopping Comparison Conversion Rate by Category


               furniture                                          BestSh...
Shopping Comparison Conversion Rate by Category


               furniture                                          BestSh...
Shopping Comparison Conversion Rate by Category


               furniture                                          BestSh...
Shopping Comparison Conversion Rate by Category


               furniture                                          BestSh...
Shopping Comparison Conversion Rate by Category


               furniture                                          BestSh...
Shopping Comparison Conversion Rate by Category


               furniture                                          BestSh...
Shopping Comparison Conversion Rate by Category


               furniture                                          BestSh...
Shopping Comparison Conversion Rate by Category


               furniture                                          BestSh...
Shopping Comparison Conversion Rate by Category


               furniture                                          BestSh...
Shopping Comparison Conversion Rate by Category


               furniture                                          BestSh...
Shopping Comparison Conversion Rate by Category


               furniture

        sporting goods

         office suppli...
Shopping Comparison Conversion Rate by Category


               furniture

        sporting goods

         office suppli...
Shopping Comparison Conversion Rate by Category


               furniture

        sporting goods

         office suppli...
Category             Conversion Rate     Winning Bid   Impressions   Conversions    CPA    Spend

  Office Supplies        0...
Category             Conversion Rate     Winning Bid   Impressions   Conversions    CPA         Spend

  Office Supplies    ...
Category             Conversion Rate     Winning Bid   Impressions   Conversions    CPA         Spend

  Office Supplies    ...
Category             Conversion Rate     Winning Bid   Impressions   Conversions    CPA         Spend

  Office Supplies    ...
Category             Conversion Rate     Winning Bid   Impressions   Conversions    CPA         Spend

  Office Supplies    ...
Category             Conversion Rate     Winning Bid   Impressions   Conversions    CPA         Spend

  Office Supplies    ...
Category             Conversion Rate     Winning Bid   Impressions   Conversions    CPA           Spend

  Office Supplies  ...
Category             Conversion Rate     Winning Bid   Impressions   Conversions    CPA           Spend

  Office Supplies  ...
Category             Conversion Rate     Winning Bid   Impressions   Conversions    CPA           Spend

  Office Supplies  ...
Category             Conversion Rate     Winning Bid         Impressions   Conversions    CPA           Spend

  Office Supp...
Category             Conversion Rate     Winning Bid         Impressions   Conversions    CPA           Spend

  Office Supp...
SKU   Conv. Rate   Clicks   Winning Bid   Impressions   Conversions     CPA       Spend
10000000223        0.05%     5582 ...
SKU   Conv. Rate   Clicks   Winning Bid   Impressions   Conversions     CPA       Spend
10000000223        0.05%     5582 ...
SKU   Conv. Rate   Clicks   Winning Bid   Impressions   Conversions     CPA       Spend
10000000223        0.05%     5582 ...
Dynamic Creative
Dynamic Creative          Real Time Bidding

                           BestRetailer

                           Latest Ca...
Efficiency &
Dynamic Creative          Real Time Bidding
                                                    Performance
   ...
www.dapper.net/insights
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Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

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Dapper Insights Study #1: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

  1. 1. Dapper Insights Study How Combining Real Time Bidding with Dynamic Ads Drives Efficiency BestShopping BestShopping BestShopping BestShopping BestShopping Latest Furniture Deals Latest Sporting Goods Deals Latest Office Deals Latest Mobile Deals Latest Electronics Deals $699 $12.99 $9.99 $12.99 $129 Buy Now Buy Now Buy Now Buy Now Buy Now 0 0 0 5 0 .4 .6 .7 .0 .5 $0 $0 $0 $1 $1
  2. 2. Shopping Comparison Conversion Rate by Category furniture sporting goods office supplies mobile electronics home & garden clothing & apparel musical instruments video games & consoles baby 0% 0.02% 0.04% 0.06% 0.08% Conversion Rate
  3. 3. Shopping Comparison Conversion Rate by Category furniture BestShopping Latest Furniture Deals sporting goods $699 Buy Now office supplies mobile electronics home & garden clothing & apparel musical instruments video games & consoles baby 0% 0.02% 0.04% 0.06% 0.08% Conversion Rate
  4. 4. Shopping Comparison Conversion Rate by Category furniture BestShopping Latest Sporting Goods Deals sporting goods $12.99 Buy Now office supplies mobile electronics home & garden clothing & apparel musical instruments video games & consoles baby 0% 0.02% 0.04% 0.06% 0.08% Conversion Rate
  5. 5. Shopping Comparison Conversion Rate by Category furniture BestShopping Latest Office Deals sporting goods $9.99 Buy Now office supplies mobile electronics home & garden clothing & apparel musical instruments video games & consoles baby 0% 0.02% 0.04% 0.06% 0.08% Conversion Rate
  6. 6. Shopping Comparison Conversion Rate by Category furniture BestShopping Latest Mobile Deals sporting goods $12.99 Buy Now office supplies mobile electronics home & garden clothing & apparel musical instruments video games & consoles baby 0% 0.02% 0.04% 0.06% 0.08% Conversion Rate
  7. 7. Shopping Comparison Conversion Rate by Category furniture BestShopping Latest Electronics Deals sporting goods $129 Buy Now office supplies mobile electronics home & garden clothing & apparel musical instruments video games & consoles baby 0% 0.02% 0.04% 0.06% 0.08% Conversion Rate
  8. 8. Shopping Comparison Conversion Rate by Category furniture BestShopping Latest Garden Deals sporting goods $11.50 Buy Now office supplies mobile electronics home & garden clothing & apparel musical instruments video games & consoles baby 0% 0.02% 0.04% 0.06% 0.08% Conversion Rate
  9. 9. Shopping Comparison Conversion Rate by Category furniture BestShopping Latest Apparel Deals sporting goods $11.50 Buy Now office supplies mobile electronics home & garden clothing & apparel musical instruments video games & consoles baby 0% 0.02% 0.04% 0.06% 0.08% Conversion Rate
  10. 10. Shopping Comparison Conversion Rate by Category furniture BestShopping Latest Music Deals sporting goods $75.00 Buy Now office supplies mobile electronics home & garden clothing & apparel musical instruments video games & consoles baby 0% 0.02% 0.04% 0.06% 0.08% Conversion Rate
  11. 11. Shopping Comparison Conversion Rate by Category furniture BestShopping Latest Video Game Deals sporting goods $199 Buy Now office supplies mobile electronics home & garden clothing & apparel musical instruments video games & consoles baby 0% 0.02% 0.04% 0.06% 0.08% Conversion Rate
  12. 12. Shopping Comparison Conversion Rate by Category furniture BestShopping Latest Baby Deals sporting goods $180 Buy Now office supplies mobile electronics home & garden clothing & apparel musical instruments video games & consoles baby 0% 0.02% 0.04% 0.06% 0.08% Conversion Rate
  13. 13. Shopping Comparison Conversion Rate by Category furniture sporting goods office supplies mobile electronics home & garden clothing & apparel musical instruments video games & consoles baby 0% 0.02% 0.04% 0.06% 0.08% Conversion Rate
  14. 14. Shopping Comparison Conversion Rate by Category furniture sporting goods office supplies mobile electronics home & garden 2x 4x clothing & apparel musical instruments video games & consoles baby 0% 0.02% 0.04% 0.06% 0.08% Conversion Rate
  15. 15. Shopping Comparison Conversion Rate by Category furniture sporting goods office supplies mobile electronics home & garden Average clothing & apparel musical instruments video games & consoles baby 0% 0.02% 0.04% 0.06% 0.08% Conversion Rate
  16. 16. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend Office Supplies 0.017% Baby 0.076% office supplies baby 0% 0.02% 0.04% 0.06% 0.08%
  17. 17. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000 Baby 0.076% $1.00 10M 7566 $1.32 $10,000 $1.00 Static Bid office supplies baby 0% 0.02% 0.04% 0.06% 0.08%
  18. 18. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000 Baby 0.076% $1.00 10M 7566 $1.32 $10,000 Static Bidding Total Conversions 9,249 Average CPA $2.16 $1.00 Static Bid office supplies baby 0% 0.02% 0.04% 0.06% 0.08%
  19. 19. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000 Baby 0.076% $1.00 10M 7566 $1.32 $10,000 Static Bidding Total Conversions 9,249 Average CPA $2.16 $1.00 Static Bid office supplies baby 0% 0.02% 0.04% 0.06% 0.08%
  20. 20. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000 Baby 0.076% $1.00 10M 7566 $1.32 $10,000 Static Bidding Total Conversions 9,249 Average CPA $2.16 $1.00 Static Bid office supplies baby 0% 0.02% 0.04% 0.06% 0.08%
  21. 21. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000 Baby 0.076% $1.00 10M 7566 $1.32 $10,000 Static Bidding Total Conversions 9,249 Average CPA $2.16 $1.00 Static Bid office supplies baby 0% 0.02% 0.04% 0.06% 0.08%
  22. 22. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend Office Supplies 0.017% $1.00 10M 1863 $5.94 $10,000 Baby 0.076% $1.00 10M 7566 $1.32 $10,000 Static Bidding Total Conversions 9,249 Average CPA $2.16 Real Value Bid: $0.30 office supplies baby 0% 0.02% 0.04% 0.06% 0.08%
  23. 23. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend Office Supplies 0.017% $0.30 3M 505 $1.78 $900 Baby 0.076% $1.00 10M 7566 $1.32 $10,000 Static Bidding Total Conversions 9,249 Average CPA $2.16 Real Value Bid: $0.30 office supplies baby 0% 0.02% 0.04% 0.06% 0.08%
  24. 24. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend Office Supplies 0.017% $0.30 3M 505 $1.78 $900 Baby 0.076% $1.50 15M 11,349 $1.98 $22,500 Static Bidding Total Conversions 9,249 Average CPA $2.16 Real Value Bid: $0.30 office supplies Real Value Bid: $1.50 baby 0% 0.02% 0.04% 0.06% 0.08%
  25. 25. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend Office Supplies 0.017% $0.30 3M 505 $1.78 $900 Baby 0.076% $1.50 15M 11,349 $1.98 $22,500 Static Bidding Real-Time Bidding Total Conversions 9,249 11,854 Average CPA $2.16 $1.97 Real Value Bid: $0.30 office supplies Real Value Bid: $1.50 baby 0% 0.02% 0.04% 0.06% 0.08%
  26. 26. Category Conversion Rate Winning Bid Impressions Conversions CPA Spend Office Supplies 0.017% $0.30 3M 505 $1.78 $900 Baby 0.076% $1.50 15M 11,349 $1.98 $22,500 Static Bidding Real-Time Bidding Total Conversions 9,249 11,854 Average CPA $2.16 $1.97 Real Value Bid: $0.30 office supplies Real Value Bid: $1.50 baby 0% 0.02% 0.04% 0.06% 0.08%
  27. 27. SKU Conv. Rate Clicks Winning Bid Impressions Conversions CPA Spend 10000000223 0.05% 5582 $1.10 2323534 1231 $2.02 $2,489.11 9997000223 0.04% 2585 $0.39 1516085 550 $0.72 $394.29 9994001123 0.02% 1811 $2.29 1479352 249 $4.21 $1,048.16 9991002923 0.07% 2169 $1.11 1156514 811 $2.04 $1,654.77 9988005622 0.04% 1999 $1.04 1152356 506 $1.91 $967.33 9985009220 0.04% 2145 $1.32 1095237 486 $2.43 $1,179.24 9982013717 0.04% 1418 $3.29 955693 348 $6.05 $2,104.59 9979019113 0.04% 1824 $0.22 923085 368 $0.40 $148.82 9976025407 0.06% 1668 $2.90 918394 545 $5.33 $2,905.28 9973032600 0.08% 1529 $1.94 674094 510 $3.57 $1,818.72 9970040690 0.06% 5633 $1.11 2344911 1242 $2.04 $2,535.12 9967049678 0.04% 2609 $0.39 1530033 555 $0.72 $401.58 9964059563 0.02% 1828 $2.31 1492962 251 $4.25 $1,067.53 9961070345 0.08% 2189 $1.12 1167154 818 $2.06 $1,685.35 9958082024 0.05% 2017 $1.05 1162958 511 $1.93 $985.22 9955094599 0.05% 2165 $1.33 1105313 490 $2.45 $1,201.04 9952108071 0.04% 1431 $3.32 964485 351 $6.10 $2,143.49 9949122438 0.04% 1841 $0.22 931577 371 $0.41 $151.57 19895260140 0.07% 1683 $2.93 926843 550 $5.38 $2,958.98 19889291562 0.08% 1543 $1.96 680296 515 $3.60 $1,852.33 19883324775 0.06% 5685 $1.12 2366484 1254 $2.06 $2,581.98 19877359777 0.04% 2633 $0.40 1544109 560 $0.73 $409.01 19871396569 0.02% 1844 $2.33 1506697 254 $4.29 $1,087.27 19865435150 0.08% 2209 $1.13 1177892 826 $2.08 $1,716.51 15886388490 0.05% 2036 $1.06 1173657 515 $1.95 $1,003.43 15881622573 0.05% 2185 $1.34 1115482 495 $2.47 $1,223.24 15876858086 0.04% 1444 $3.35 973359 354 $6.16 $2,183.12 15872095029 0.05% 1858 $0.22 940148 375 $0.41 $154.37 15867333400 0.07% 1699 $2.95 935370 555 $5.43 $3,013.67 15862573200 0.09% 1557 $1.98 686554 519 $3.63 $1,886.57 15857814428 0.07% 5737 $1.13 2388255 1265 $2.08 $2,629.70 15853057084 0.05% 2657 $0.40 1558315 565 $0.74 $416.57 15848301167 0.02% 1861 $2.35 1520559 256 $4.33 $1,107.37
  28. 28. SKU Conv. Rate Clicks Winning Bid Impressions Conversions CPA Spend 10000000223 0.05% 5582 $1.10 2323534 1231 $2.02 $2,489.11 9997000223 0.04% 2585 $0.39 1516085 550 $0.72 $394.29 9994001123 0.02% 1811 $2.29 1479352 249 $4.21 $1,048.16 9991002923 0.07% 2169 $1.11 1156514 811 $2.04 $1,654.77 9988005622 0.04% 1999 $1.04 1152356 506 $1.91 $967.33 9985009220 0.04% 2145 $1.32 1095237 486 $2.43 $1,179.24 9982013717 0.04% 1418 $3.29 955693 348 $6.05 $2,104.59 9979019113 0.04% 1824 $0.22 923085 368 $0.40 $148.82 9976025407 0.06% 1668 $2.90 918394 545 $5.33 $2,905.28 9973032600 0.08% 1529 $1.94 674094 510 $3.57 $1,818.72 9970040690 0.06% 5633 $1.11 2344911 1242 $2.04 $2,535.12 9967049678 0.04% 2609 $0.39 1530033 555 $0.72 $401.58 9964059563 0.02% 1828 $2.31 1492962 251 $4.25 $1,067.53 9961070345 0.08% 2189 $1.12 1167154 818 $2.06 $1,685.35 9958082024 0.05% 2017 $1.05 1162958 511 $1.93 $985.22 9955094599 0.05% 2165 $1.33 1105313 490 $2.45 $1,201.04 9952108071 0.04% 1431 $3.32 964485 351 $6.10 $2,143.49 9949122438 0.04% 1841 $0.22 931577 371 $0.41 $151.57 19895260140 0.07% 1683 $2.93 926843 550 $5.38 $2,958.98 19889291562 0.08% 1543 $1.96 680296 515 $3.60 $1,852.33 19883324775 0.06% 5685 $1.12 2366484 1254 $2.06 $2,581.98 19877359777 0.04% 2633 $0.40 1544109 560 $0.73 $409.01 19871396569 0.02% 1844 $2.33 1506697 254 $4.29 $1,087.27 19865435150 0.08% 2209 $1.13 1177892 826 $2.08 $1,716.51 15886388490 0.05% 2036 $1.06 1173657 515 $1.95 $1,003.43 15881622573 0.05% 2185 $1.34 1115482 495 $2.47 $1,223.24 15876858086 0.04% 1444 $3.35 973359 354 $6.16 $2,183.12 15872095029 0.05% 1858 $0.22 940148 375 $0.41 $154.37 15867333400 0.07% 1699 $2.95 935370 555 $5.43 $3,013.67 15862573200 0.09% 1557 $1.98 686554 519 $3.63 $1,886.57 15857814428 0.07% 5737 $1.13 2388255 1265 $2.08 $2,629.70 15853057084 0.05% 2657 $0.40 1558315 565 $0.74 $416.57 15848301167 0.02% 1861 $2.35 1520559 256 $4.33 $1,107.37
  29. 29. SKU Conv. Rate Clicks Winning Bid Impressions Conversions CPA Spend 10000000223 0.05% 5582 $1.10 2323534 1231 $2.02 $2,489.11 9997000223 0.04% 2585 $0.39 1516085 550 $0.72 $394.29 9994001123 0.02% 1811 $2.29 1479352 249 $4.21 $1,048.16 9991002923 0.07% 2169 $1.11 1156514 811 $2.04 $1,654.77 9988005622 0.04% 1999 $1.04 1152356 506 $1.91 $967.33 9985009220 0.04% 2145 $1.32 1095237 486 $2.43 $1,179.24 9982013717 0.04% 1418 $3.29 955693 348 $6.05 $2,104.59 9979019113 0.04% 1824 $0.22 923085 368 $0.40 $148.82 9976025407 0.06% 1668 $2.90 918394 545 $5.33 $2,905.28 9973032600 0.08% 1529 $1.94 674094 510 $3.57 $1,818.72 9970040690 0.06% 5633 $1.11 2344911 1242 $2.04 $2,535.12 9967049678 0.04% 2609 $0.39 1530033 555 $0.72 $401.58 9964059563 0.02% 1828 $2.31 1492962 251 $4.25 $1,067.53 9961070345 0.08% 2189 $1.12 1167154 818 $2.06 $1,685.35 9958082024 0.05% 2017 $1.05 1162958 511 $1.93 $985.22 9955094599 0.05% 2165 $1.33 1105313 490 $2.45 $1,201.04 9952108071 0.04% 1431 $3.32 964485 351 $6.10 $2,143.49 9949122438 0.04% 1841 $0.22 931577 371 $0.41 $151.57 19895260140 0.07% 1683 $2.93 926843 550 $5.38 $2,958.98 19889291562 0.08% 1543 $1.96 680296 515 $3.60 $1,852.33 19883324775 0.06% 5685 $1.12 2366484 1254 $2.06 $2,581.98 19877359777 0.04% 2633 $0.40 1544109 560 $0.73 $409.01 19871396569 0.02% 1844 $2.33 1506697 254 $4.29 $1,087.27 19865435150 0.08% 2209 $1.13 1177892 826 $2.08 $1,716.51 15886388490 0.05% 2036 $1.06 1173657 515 $1.95 $1,003.43 15881622573 0.05% 2185 $1.34 1115482 495 $2.47 $1,223.24 15876858086 0.04% 1444 $3.35 973359 354 $6.16 $2,183.12 15872095029 0.05% 1858 $0.22 940148 375 $0.41 $154.37 15867333400 0.07% 1699 $2.95 935370 555 $5.43 $3,013.67 15862573200 0.09% 1557 $1.98 686554 519 $3.63 $1,886.57 15857814428 0.07% 5737 $1.13 2388255 1265 $2.08 $2,629.70 15853057084 0.05% 2657 $0.40 1558315 565 $0.74 $416.57 15848301167 0.02% 1861 $2.35 1520559 256 $4.33 $1,107.37
  30. 30. Dynamic Creative
  31. 31. Dynamic Creative Real Time Bidding BestRetailer Latest Camera Deals $250 Buy Now .4 $0
  32. 32. Efficiency & Dynamic Creative Real Time Bidding Performance BestRetailer Latest Camera Deals $250 Buy Now .4 $0
  33. 33. www.dapper.net/insights

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