Understanding Social Media's Relevance to your Business Objectives
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In Social Media we should be careful about what we say and when we say it. The idea is not to look like a fool.
SM is still so new in SA. How can we even be sure we are doing it right? Is your SM art? Can you plan? Can you strategize? Run campaigns and measure the outcome? Or, do you know how to integrate all your platforms and use them to maximize your opportunities whilst reaching your company goals? Now that is what we call social art!
The blogger outreach program; it is brilliant and it is a strong community, and they learn from each other.
But as soon as you approach someone who does social media for another company or even for a competitor and ask them about their tactics and methods, then it is a state secret. Why? Because we are know-it-all’s. We think we know more than every other guy doing social media, when in fact you don’t really know it all and you do pretty much the same thing everyone else does.
Are we using the correct tools/channels? Do we use all of them or do we embrace those that we are good at. Or, those that are “relevant” towards our product/brand/service.
It is of extreme importance to know why you have to take care of your brand and why you have to have brand sentiment. Are you proactively engaging in ORM (Online Reputation Management) or do you just respond as required?
What is your outlook on SM? The way you treat social media with your brand and how you embrace it, will eventually determine your brand sentiment. If you are not sentimental towards social media and if you actually “listen” to what your users are saying or do, you will end up just posting blindly.
For us to meet our business objectives, we need to understand the relevance and importance, of social media.
To realise the relevance/importance of social media you need to understand “brand sentiment” and in the end, how it will help you to meet your KPI’s (Key Performance Indicators).
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