List your business on Search Engines for Better Local Search Results


Published on

Registering your business location with search engines allows you control over your listing on localized search results.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • List your business on Search Engines for Better Local Search Results

    1. 1. Got Local? Get Listed!
    2. 2. Who are we? <ul><li>John and Daphne Correa of </li></ul><ul><li>Alta Vista Business Services </li></ul><ul><li>We provide information about how to use the Internet for your business marketing </li></ul><ul><li>We also offer professional Web design, hosting, and maintenance services, and an all-in-one Online Business Solution </li></ul>
    3. 3. What is Local Search? <ul><li>40% of queries have Local intent * </li></ul><ul><li>5% use the city and/or state name </li></ul><ul><li>2% use informal terms, like neighborhoods </li></ul><ul><li>0.5% use zip codes” </li></ul>“ Today there are well over 10 billion unique searches done each month, and that's just in the United States! Of those searches, * Local intent means the entered search criteria specifies a locale in some manner. Source:
    4. 4. What is Local Search? <ul><li>Search engines use spiders to search for content on sites all over the Web </li></ul><ul><ul><li>Info gathered from hundreds of lists </li></ul></ul><ul><ul><li>The data is then added to their database </li></ul></ul><ul><ul><li>Which is displayed when “users” submit matching search terms </li></ul></ul><ul><li>The search engines have a sub-feature called LOCAL </li></ul><ul><ul><li>Displays a map and matching listings </li></ul></ul><ul><ul><li>Users can click the map to get details </li></ul></ul>
    5. 5. Top Ten: Why should I list my business with search engines? <ul><li>10. To compete, a business must use every edge </li></ul><ul><li>9. Sometimes the info that’s listed is wrong, or not even there! </li></ul><ul><li>8. Reach out to everyone… </li></ul><ul><li>7. Isn’t my Website good enough by itself? </li></ul><ul><li>6. Cross-linking </li></ul>
    6. 6. Top Ten: Why should I list my business with search engines? <ul><li>5. Make a change and it is almost instantaneous (can Yellow Pages say that?) </li></ul><ul><li>4. Your best customers can leave a really great review </li></ul><ul><li>3. It puts the power of your business information in your hands </li></ul><ul><li>2. You can link to your Website, post business hours, display photos, and really personalize the listing to draw in more customers </li></ul>
    7. 7. The number one reason I should list my business with search engines? 1. It’s Free
    8. 8. The Big & Fab Four <ul><li>The most powerful search engines on the WWW: </li></ul><ul><li>(Formerly Windows Live Search) </li></ul>
    9. 9. <ul><li>Google (maps) local </li></ul><ul><li>Google has the advantage over all local searches in that if anyone enters search information that shows local intent, Google’s results will appear at or near the top with a localized map, along with several listings that fit the search </li></ul><ul><li>Reviews </li></ul><ul><li>Ability to post coupons </li></ul><ul><li>Reports on activity to your listing </li></ul>Google advantages
    10. 10. Yahoo! advantages <ul><li>Yahoo! (local) </li></ul><ul><li>Yahoo will show up in Google results too </li></ul><ul><li>Users can save local favorites to their own collection for easy reference </li></ul>
    11. 11. Bing advantages <ul><li> </li></ul><ul><li>On the local page, to the left users can narrow their results by common terms </li></ul>
    12. 12. How do I get listed? <ul><li>Getting listed in at least the top 3 is important </li></ul><ul><li>You need an account (it’s free) for each search engine in order to submit details about your business </li></ul><ul><ul><li>Why? For security mostly. Not just anyone should be able to change information about your business. </li></ul></ul><ul><ul><li>Also, you can log in periodically to view reports, sign up for more services, and update your information. </li></ul></ul>
    13. 13. All in one place You can save hours by starting in one single place— Enter your business name Enter your Zip
    14. 14. One place, Four listings Your &quot;listing score&quot; is a number from 0-100 that approximates how effectively your business is taking advantage of free listings at the major search engines. Learn How to Improve Your Score »
    15. 15. How to improve your score
    16. 16. A little bit of time <ul><li>For a Web savvy individual, this may take half an hour to one hour to achieve. </li></ul><ul><li>Not everyone has time, but if you can’t find someone in your organization (or your teenager) to help you out. </li></ul><ul><li>Alta Vista Business Services will be happy to perform the listing for these top four for your business for a modest fee. </li></ul>
    17. 17. Going the extra mile <ul><li>Citysearch </li></ul><ul><li>Citysquares </li></ul><ul><li>Merchant circle </li></ul><ul><li>Fave ( ) </li></ul><ul><li> </li></ul>A few extra sites that might help boost your chance of being found on a local listing.
    18. 18. Got Local? Get Listed! Thank you for attending!